Low-Cost Reach Driving Scalable Student Leads
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
16.8M
Impressions delivered at a $2.02 CPM
12,472
Clicks generated
5.03 k
Landing page views
Services
Industries
- Education
Strategy & Execution
- Executed a high-scale ad-hoc awareness and lead generation campaign with a strong focus on cost efficiency.
- Leveraged boosted posts over manually uploaded ads to capitalise on existing social proof and engagement.
- Conducted A/B testing between destination-specific and broader offering landing pages to identify strongest audience alignment.
- Optimised budget allocation in real time by pausing underperforming landing pages and scaling top performers.
- Used performance learnings to inform a more structured, insight-led approach for future BAU campaigns.
Key Results
A/B Testings
- The /trips landing page clearly outperformed the /Fiji-trip page across all key metrics, delivering more clicks (12,472 vs. 7,801), higher CTR (1.00% vs. 0.88%), and over 2× more landing page views, indicating stronger audience alignment and broader appeal.
- As a result, the Fiji-trip campaign was paused, with budget redirected to the higher-performing /trips page to drive greater engagement and intent.
- Boosted posts consistently outperformed manually uploaded ads in both clicks and leads, benefiting from existing social proof that improves credibility and user interaction.
Campaign Performance (Nov 17 – Dec 17)
- 16.8m Impressions
- 1.0% CTR
- 12.4k Clicks
- 261 Website leads
- 5.03k Landing page views
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Find Out What Your Social Budget Is Actually Producing.
Your paid social review is included in a digital strategy worth $4,000 at no cost. We review what each platform is returning, where budget is going, and what to fix, stop or scale first.
