Facebook Ads That Turn Scrolls Into Sales
- Facebook still gives you access to highly targeted audiences at every stage of the buying journey.
- Get Facebook Ads that combine creative, audience strategy and continuous optimisation.
- See the strategy before you commit, with clear priorities and expected outcomes.
Your Free Facebook Ads Review Starts Here
See what your Facebook spend is actually returning: the creative that stopped people, the creative that did not, and what a properly tested campaign would do for your sales. Leave with what to cut, fix or test next.
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Manage
Facebook Campaigns Built Around Attention, Audiences and Growth
Facebook success doesn’t come from simply launching campaigns. It comes from combining creative that earns attention, audience strategies that reach the right people and measurement you can trust. We bring all three together to help turn more impressions into customers.
Creative Testing That Keeps Campaigns Growing
We create and continuously test images, video, carousel and Reels creative to keep campaigns fresh, uncover new winners and help Meta find more customers.
Audience Strategies Built Around Buyers
Success on Facebook isn’t just about who you target – it’s about giving Meta the right signals. We combine first-party data, AI-powered optimisation and audience strategy to help your campaigns reach people most likely to convert.
Continuous Optimisation That Drives Growth
Winning Facebook campaigns are never finished. We constantly test creative, audiences, bidding and campaign structure to uncover new opportunities, improve efficiency and help your business keep growing.
Want to know which paid social channel
deserves your next dollar?
Case Studies
Facebook Campaigns Measured
in Revenue, Not Reach.
TC Boxes achieved 1,118% growth in social purchases and a 100% ROAS increase after we built their paid social strategy.
Calvin Klein demonstrates what social media management looks like at enterprise scale.
Every case study we publish has a named client, a real timeframe, and a specific number.
How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods
Cachia is a sleep and loungewear company, defined as fun, fresh, affordable, and comfy. Founded in 2017 by media personality Sophie Cachia and entrepreneur Leah Betts, they launched into a Facebook and Instagram Ads campaign with Online Marketing Gurus in October 2021 with the goal to boost Return On Ad Spend (ROAS) during competitive sales…
22:1
ROI for paid social
185%
increase in paid social revenue
More Paid Social Case Studies
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
8:1
Lasoo is an Australian platform helping shoppers discover, compare and buy the best retail specials across 3,000+ SKUs in groceries, fashion, electronics, health and pets. That breadth demanded a channel built for high-volume, visually-driven discovery. To diversify beyond existing channels, Lasoo partnered with OMG to launch on Pinterest, a platform designed for product discovery and…
Lasoo
Retail & E-Commerce
17:1
Victoria’s Basement had a large product feed of more than 11,000 products and a client preference for bespoke static ads that mirrored weekly EDM and organic social promotions. We proved that an algorithm-led catalog campaign could outperform a high-touch static approach.
Victoria’s Basement
Retail & E-Commerce
170%
Archie Rose Distilling Co. is a Sydney distillery renowned for its gin, vodka and whisky, and the city’s first independent craft spirits distillery since 1853. Their handcrafted approach centres on experience, enthusiasts visit the distillery, sip in an atmospheric bar and tour the facilities. It’s how they built such an enormous cult following.
Archie Rose Distillery
Food & Beverage
25:1
With over 40 years of experience designing contemporary, stylish and quality clothing for men and women, Oxford is an iconic Australian brand with a focus on ethical and sustainable practices. Recognising the impact that the fashion industry can have on the environment, the Australian clothing brand is dedicated to trading ethically whilst making beautiful, meaningful…
Oxford Shop
Retail & E-Commerce
160%
Founded in Melbourne in 2004 by Marnie Goding and Adam Koniaras, ELK is a pioneer in Australian independent design. Championing a philosophy of conscious fashion, ELK positions itself as a movement rather than just a brand. With each authentic design, ELK tells a story of thoughtful craftsmanship and sustainable practices, setting a new standard for…
Elk
Retail & E-Commerce
Trusted by 1,000+ Clients
Ecommerce, fashion, food and beverage, financial services, real estate, healthcare, professional services.
We have managed social media campaigns across every major category in Australia. When we build your strategy,
we draw on benchmarks from campaigns already run in your market.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$278M+
tracked revenue
How It Works
From Your First Conversation To Facebook Ads That Keep Improving
No black box. Here is exactly what your Facebook Ads campaign looks like from the strategy
session to results you can trace back to the platform.
Review your account, competitors, creative, audiences and tracking to understand where the biggest growth opportunities exist.
We build your Facebook campaigns with creative designed for the feed, audience strategies built around real buyers and Meta best practices from day one.
Campaigns are launched with structured creative testing, conversion tracking and clear commercial objectives – not just clicks and impressions.
We verify your Meta Pixel, Conversions API and reporting before meaningful optimisation begins.
Budgets, creative, audiences and measurement are all in place, giving Facebook the strongest possible foundation to learn from.
We analyse what Facebook’s data is telling us, separating useful signals from platform noise.
Fresh creative is introduced continuously while underperforming ads are replaced before fatigue sets in.
Audiences, placements, bidding and campaign structure evolve as new opportunities emerge.
We verify your Meta Pixel, Conversions API and reporting before meaningful optimisation begins.
Every month ends with new recommendations, fresh testing priorities and a clear plan for continued growth.
*Timelines may vary depending on your industry, campaign scope, tracking setup, account history, approval requirements and available performance data.
Why Choose Us?
What Makes OMG Different From
Other Facebook Ads Agencies
Facebook Ads only deliver consistent growth when creative, optimisation and measurement work together. Our specialists continuously test what works, scale what performs and measure every decision against real business outcomes – not just platform metrics.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Things That Give You More Control
Gurulytics: Know What Facebook Actually Returned
Facebook reports what happened inside Facebook. Gurulytics connects your advertising with leads, sales and revenue across your wider marketing, giving you a clearer picture of what every advertising dollar actually delivered.
Facebook specialists who live and breathe the platform.
The team managing your Facebook Ads works with the platform every day. They know which creative is converting, how Meta’s latest features affect performance and where the biggest growth opportunities are for your business.
Facebook Ads managed as part of your broader growth strategy.
Facebook performs best when it works alongside Google Ads, SEO, email and the rest of your marketing. Our specialists work together across every channel, so each campaign supports your wider business goals rather than competing for budget.
Meet the Facebook Ads Team
Facebook Specialists Who Measure
Success in Revenue, Not Reach.
Every Channel Covered. One Team Coordinating All of It.
Every OMG client works with a social media specialist who manages paid social and nothing else. They know which creatives are converting in your category this week, what changed in the Meta algorithm last month, and how to build a TikTok campaign that drives purchase rather than views.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
1,000+
Clients monthly
100+
Paid Specialists
60+
Global industry awards
150+
Industries
Client Testimonials
What OMG Facebook Ads Clients Actually Say
Here is what clients say after they can finally see what their social spend is producing.
High-Performance PPC Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
Facebook Advertising
Want to learn more? Here are some of the most common questions we hear day to day.
Facebook Ads is still the term many businesses use, but campaigns are now managed through Meta Ads Manager, which also includes Instagram, Messenger and other Meta placements. On this page we focus on Facebook advertising, while applying the latest Meta advertising features, AI tools and optimisation techniques behind the scenes.
Yes. Our creative team produces static, video, carousel, Reels and other Facebook ad formats designed for the feed. We continuously test new creative, replacing underperformers and scaling the ads that generate the strongest commercial results. Whether you already have brand assets or need creative built from scratch, we can help.
Apple’s privacy updates changed how Facebook measures and attributes conversions. We address this using the Meta Pixel, Conversions API (server-side tracking), first-party data and custom conversion events, giving your campaigns more reliable data and stronger optimisation than relying on browser tracking alone.
Yes – but usually as part of a broader strategy. While people don’t actively search for B2B services on Facebook, they do consume content, engage with brands and respond to remarketing. We often use Facebook to generate awareness and nurture demand, before Google Ads or LinkedIn capture higher-intent enquiries.
More often than most advertisers do. Facebook rewards fresh creative, so we continually introduce new concepts, formats and variations while removing underperformers. Treating creative as an ongoing testing program – not a one-off deliverable – is one of the biggest drivers of long-term performance.
Yes. Facebook allows campaigns to target specific cities, postcodes, suburbs and custom radius areas. We combine location targeting with customer data and audience signals where it adds value. But tighter isn’t always better. Audiences that are too narrow often become more expensive and limit Meta’s ability to optimise. We find the balance between relevance and scale.
Boosting a post can increase reach, but it offers limited targeting, optimisation and reporting compared to campaigns built in Meta Ads Manager. We build structured Facebook campaigns with dedicated objectives, audience strategies, creative testing and conversion tracking, giving you far more control over performance and return on investment.
Some campaigns generate enquiries within days, while others take several weeks to build enough data for consistent optimisation. The timeline depends on your budget, industry, offer and competition. We focus on building campaigns that improve over time rather than chasing short-term wins.
Yes. While Apple’s privacy updates changed how Facebook measures conversions, businesses that adapted using the Meta Pixel, Conversions API and first-party data continue to achieve excellent results. The platform has evolved, and so have the strategies required to succeed.
They solve different problems. Facebook helps create demand by reaching people who aren’t actively searching yet, while Google captures existing demand when people are already looking for a solution. For most businesses, the strongest results come from using both together rather than choosing one over the other.
Facebook performance naturally changes as audiences, competition and creative evolve. Campaigns that aren’t regularly refreshed often see costs rise and results decline. Continuous creative testing and optimisation are designed to prevent this rather than reacting after performance has already dropped.
Find Out What Your Facebook Budget Could Actually Produce.
Your Facebook Ads review is included in a digital strategy worth $4,000 at no cost. We review what your creative is doing, who you are reaching, how your tracking is set up, and what a campaign built for conversion would return.
No cost, no commitment.
