PPC Agency for Aged Care Providers in Australia
Reach families, carers and prospective residents at the moment they’re searching. We manage Google Ads for home care, residential aged care and retirement living providers, and track every enquiry through to move-in.
Your Aged Care PPC Strategy Starts Here
Claim your free PPC strategy valued at $4,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Paid Campaigns Are Running. Enquiry Quality Still Feels Inconsistent.
People Aren’t Always Finding Your Available Care Options
You can have availability and still be invisible to families researching options in your area. Paid search closes that gap when campaigns reflect your service area, care offering and what’s actually available right now.
Your Messaging Assumes One Person Makes the Decision
Aged care decisions rarely rest on one person. The older adult, family members and other supporters are often all researching together. If your ads and landing pages speak to only one of them, key information gets missed. Messaging should make it easy for everyone involved to understand what you offer, no matter who’s deciding.
Referrals Aren’t Reaching Every Area You Want to Serve
Home care providers can be known in one region and barely visible in another. PPC can help you reach people actively researching care in priority locations, with targeting aligned to the areas your team can genuinely support.
What we do
Paid Media Shaped Around How People Research Care
The right paid mix depends on whether you provide residential aged care, home care, retirement living or a combination of services. We plan campaigns around your locations, current availability and the different ways older adults, families and supporters may research providers.
Google Ads
Reach people already searching for aged care options in the areas you serve. Search campaigns can focus on specific care types, locations and provider queries, with landing pages that accurately reflect what you offer and where availability may exist.
Microsoft Ads
Extend paid search beyond Google to reach additional people comparing care providers online. We manage Microsoft Ads alongside the wider account so targeting, budgets and measurement remain connected rather than becoming another isolated campaign.
YouTube Ads
Video helps prospective residents and families get to know your organisation before they make contact. YouTube Ads can introduce locations, explain care options or share practical information that supports a longer research and consideration journey.
ChatGPT Ads
Reach people while they research and compare care providers inside ChatGPT. We plan relevant placements, write clear and accurate messaging about your services, and track enquiries alongside the rest of your account so this channel is measured, not run in isolation.
Local Services Ads
If Local Services Ads are available for your category and market, we’ll assess whether they have a meaningful role in the campaign mix. Eligibility comes first, so we won’t recommend the format simply because it exists.
Not Sure Where Your Paid Media Budget Should Go?
We’ll help you prioritise campaigns, service areas and care offerings based on what you provide, where you operate and how people are researching options.
Case Studies
Proof Beyond the Platform Metrics
Explore how service-based organisations have used paid media to improve campaign visibility, measurement and marketing decision-making.
2,380 Conversions in 6 Months: Paid Search Growth for Lumia Care
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
2,380
Total Google Ads conversions
1,050%
Increase in Page 1 keywords
More PPC Case Studies
119%
Bulk Nutrients partnered with OMG to strengthen paid search performance in a competitive supplements market. By restructuring campaigns, launching new ad sets, and A/B testing copy, we unlocked greater ROAS, visibility, and revenue growth.
Bulk Nutrients
Healthcare
454%
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
Lumia Care
Healthcare, NDIS
61%
Psychwire sells premium, clinically rigorous psychology training globally, and by late 2025 had hit a ceiling. Growth leaned on the reputation of its marquee Australian trainers equity that didn’t carry into North America. It suspected demand in Europe and the Middle East but couldn’t verify it, and wrote off Asia as too thin. With competitors…
Psychwire
Healthcare
How It Works
A PPC Process Built Around Your Care Offering
We shape paid campaigns around the way your organisation operates, including your service areas, care offering and the enquiries you’re able to respond to.
We look at search terms, targeting, device performance, tracking and landing pages to see how closely the account matches the people you want to reach. We also check whether campaigns reflect your geographic coverage, care offering and operational priorities.
Budgets and campaign structure are aligned with priority locations, care types and current capacity. For residential aged care, that may mean focusing on particular homes or care options. For home care, it can mean concentrating spend on the regions your team actually serves.
We keep improving bids, ads, targeting and landing pages using the conversion and enquiry data available. Gurulytics helps keep performance visible, while ongoing optimisation focuses on relevance, efficiency and whether enquiries align with your service areas and care offering.
Trusted by 1,000+ Clients
Our paid media work spans service-led organisations across Australia, with a focus on relevant targeting,
deliberate budget allocation and campaigns that are easier to evaluate.
Why Choose Us?
Aged Care PPC Needs More Than Platform Know-How
Residential care, home care and retirement living all come with different audiences, locations and enquiry journeys. Your PPC setup should reflect those differences without losing sight of efficiency and relevance.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Ways We Keep Campaign Decisions Grounded
Compare What’s Happening Across Locations
Gurulytics gives you a current view of campaign activity, making it easier to compare spend and performance across homes, service regions or care offerings without piecing together separate reports.
Keep Platform Decisions Close to the Specialists
Paid media specialists manage bidding, targeting, creative and optimisation with 14+ years of campaign data and digital experience behind them. That gives each channel focused attention as conditions, demand and priorities change.
Add More Context to Enquiry Review
Lead Scorer adds another signal beyond enquiry volume by helping identify differences in enquiry relevance. That context can inform future decisions about targeting, messaging and which campaign areas deserve closer attention.
Meet the Paid Media Team
Backed by 100+ Paid Media Specialists
Paid Media Expertise Across the Platforms That Matter
Microsoft Ads, Google Ads and broader paid social are managed by specialists who stay close to platform changes and keep your campaigns aligned with your care offering, locations and current priorities.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Senior Paid Search Consultant
Jamie Swanson
Paid Media Manager
1,000+
Clients monthly
100+
Paid Media Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
What Clients Value About Working With OMG
Hear how clients describe the communication, campaign support and visibility they’ve experienced while working with our paid media team.
Match Your PPC Coverage to Where You Can Actually Provide Care
Whether you operate in Melbourne, Brisbane or across several regions, we align campaign targeting with your service footprint so spend stays focused on the areas where you actually operate.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- Melbourne
- Perth
- Sydney
FAQs
Aged care services can be advertised compliantly, but compliance depends on more than campaign setup alone. Aged care advertising should avoid misleading claims, unrealistic promises or language that pressures older people or their families into making a decision. It’s also important to represent availability, locations, fees and eligibility clearly. We build campaigns with those principles in mind, though final legal and regulatory responsibility remains with the provider and its advisers.
There isn’t one benchmark that applies to every provider. Cost per enquiry can vary based on location, care type, competition, search demand, availability and how effectively your landing pages turn interest into contact. Aged care Google Ads should be assessed beyond cost per click, with attention paid to whether enquiries match the services and locations you can actually support. A higher enquiry cost may still make sense if the campaign is reaching people whose needs, location and timing align with what you provide.
Adult children can be an important audience, but they shouldn’t automatically be treated as the sole decision-makers. Older people may research and choose providers themselves, while family members or other supporters may help compare options or make enquiries. Digital ads for aged care should reflect those different roles rather than assuming one person controls the decision. Targeting also needs to stay within each platform’s rules around sensitive personal characteristics and permitted audience signals.
Start with the places, care types and locations where you genuinely have availability rather than running broad campaigns across everything you offer. Retirement village Google Ads or residential aged care campaigns can be adjusted as availability changes, with budgets and messaging focused on the options you’re currently able to discuss. Keep availability information accurate and easy to find, while avoiding spend on care options or areas you can’t currently support.
They can play different roles. Home care Google Ads can capture people actively searching for care options, while Facebook Ads for aged care can support awareness, education and remarketing earlier in the research journey. The right mix depends on the care type, location, audience and how long people typically spend comparing providers. Rather than choosing one channel by default, it’s more useful to see which combination is contributing to relevant enquiries and informed consideration.
Find the Gaps Before Increasing Paid Media Spend
Aged care campaigns can lose efficiency when targeting is too broad, locations don’t match your actual coverage or ads keep running for care options with limited availability.
As part of your digital strategy valued at $4,000, we’ll review the account for potential inefficiencies, targeting issues and conversion gaps that may be affecting performance. You’ll get a clear view of what deserves attention first, from search intent and geographic targeting to landing pages, tracking and budget allocation.
