PPC Brisbane

Pay per click is a powerful way to target leads and drive conversions. But it’s also a complex beast. Without the right expertise, tools and resources, you can wind up wasting thousands of marketing dollars (and precious time) on non-performing keywords and web visitors who have no intention to buy.

Sound familiar?

Getting the most from your PPC management takes years of experience, a data-driven approach and knowledge of your target audience. Lucky you found us! As a leading PPC agency, we work with Brisbane businesses of all shapes and sizes to create killer PPC strategies that consistently deliver incredible results.

We’re here to guide you through the search advertising minefield to create a clear, profitable strategy that will focus on your target audience and make it impossible for them to fork out money anywhere else.

Our pay-per-click management specialists know exactly how to optimise your landing pages, website content and ad copy to boost your Quality Score, make sure your ads get seen by the right people at the right time and achieve a lower cost per conversion.

Every campaign we create uses proven and transparent methods that get the best from your budget. How do we know they work? Because we’ve used them to get revenue-smashing results for other Brisbane businesses just like yours.

Our PPC Brisbane team is here to strip back the complexities of search advertising and put the spotlight on the single most important thing: your ROI. From strategy to building landing pages and optimising your campaign, everything we do focuses on getting you the maximum return on your search advertising investment.

We invest the time to understand your business and goals. We examine your existing PPC accounts and analytics, so we can uncover what’s working and what’s not. And we dissect your competitors' strategies to see what's working for them too.

Next, it's all about your customers. We work with you to create your customer personas that will ensure we target exactly the right people with the right messaging. All this goes into a killer PPC strategy that is hyper-targeted for results.

Do we stop there? Not a chance. When it comes to PPC, we don’t “set and forget”. We continually examine the data to fine-tune your campaigns and discover any needle-in-a-haystack opportunities for greater results.

Unlike many other PPC management Brisbane teams, we keep you in the loop every step of the way. Think of us as an extension of your digital marketing team. We want to help your revenue soar. But our mission goes deeper than that – we also want to help you understand how search advertising can work as a profitable part of your whole digital marketing strategy.

Can our PPC management Brisbane services deliver the results you want for your brand? That's the million-dollar question. We get it – if you're going to hire a new agency or switch services, you need to be able to justify your decision and make sure your search engine marketing strategy literally pays off.

We'll make this easy for you. We’re here to get the best return on investment possible for your PPC campaigns. We won’t settle for anything less, and neither should you.

Take a look at how we helped a distillery achieve an explosive 500% growth in paid ROI. This result was not a fluke! We helped another client achieve a 90% increase in conversion rate and 54% lower cost per conversion in just 12 months.

How do we do it? Not only do we use hyper-targeted PPC campaigns, we continually refine and optimise them to get the ultimate return for every dollar. We never leave PPC strategies to fester and stagnate. That’s not our style. And it’s not just your campaigns – we’ll also periodically update your strategy based on what your data is telling us.

Do these sound like the results you’ve been dreaming about? Getting started is easier than you might think. Simply claim your FREE digital marketing audit. Our Brisbane gurus will undertake a comprehensive audit (worth $2000!) to examine your online presence and show you how we can unlock more revenue.

Wondering who is the brain behind every killer campaign? Want to put a face to a name? Thanks to our incredible local talent, meeting some friendly Gurus is as easy as ever.

We have a Brisbane office at:

310 Edward St, Brisbane City QLD 4000

With pay per click advertising, you should be using KPIs to determine how successful your strategies are. But with so many metrics to choose from, which ones are worth measuring? Every conversion starts with a click, so measuring your Click-Through Rate (CTR) provides an early indicator of PPC campaign success. But no campaign can be solely measured by clicks. That’s why you need to measure your Cost Per Click (CPC) too. CPC measures how much an advertiser has spent for a click. Calculate this metric by dividing the total price of your campaign by the number of times the ad was clicked.

But none of this matters unless you are measuring the ACTUAL conversions your campaign is generating. There are a few things to measure here: your Conversion Rate and Cost Per Conversion – the price you pay for every conversion. By measuring this from the outset, you can ensure your campaign is set up for conversions, not just clicks.

The final metric that you absolutely MUST be measuring is Return On Ad Spend (ROAS). This gives you the dollar return as a percentage of your total ad spend. Bottom line? You can’t measure whether your advertising works based on one or two metrics. Use a combination of metrics to get the whole picture. Doing so ensures that every PPC campaign you’re managing is helping your business succeed in the digital space.

Choosing the right PPC service or agency in Australia could be the best thing you do for your business. But it can prove a confusing process. To narrow down your choices and get the right match for your business, ask a few important questions: How does your business measure Google Adwords campaigns? Can you show some examples of high-converting website landing pages? Are you a Certified Google Partner? Do you have an example(s) of a successful business that’s worked with you?

Experience is absolutely essential in the right PPC agency. Look for an agency that has years of experience helping clients achieve sky-high revenue results. Find a business that’s not just a Google Partner, but a Google Premier Partner, so you know they will always stay on the cutting edge of PPC tactics and tools. And make sure your chosen agency knows how to get the best results by integrating multiple media channels, including Facebook, SEO, email and PPC.

Spoiler alert: The Online Marketing Gurus tick all these boxes and more! Whatever job or help you need, it’s time for you to get yourself a Brisbane PPC service that will do the hard work and research to supercharge the conversion rates on every key web page. Give us a call today and you can get started with a FREE audit worth $2k that’ll give you the perfect game plan to supercharge a variety of digital marketing media channels from SEO, social media, and especially PPC.

We believe there are three key things that make us the best Brisbane PPC marketing agency has to offer. First, our evidence-based approach to every single strategy we do for any business in Brisbane. We’re not here to turn over a quick buck and drag you along a merry-go-round of mediocrity. Our focus has always been to give you the best opportunities to meet and surpass your growth goals for both the short and long term. That means making sure every paid media strategy we design for you is based on the cold, hard numbers that all but guarantee your success.

Second, our Gurus have years of combined experience working on successful search engine advertising strategies with budgets of all sizes and with clients across all types of industries. This means we can use our expertise to craft and manage hyper-targeted pay per click campaigns that will work for you, no matter your situation. Whether you’re looking to supercharge your online web traffic or feel like levelling up your click-thru rate, we’ll undoubtedly have someone who can build that perfect strategy to reach objectives in no time at all.

And third, we make sure to work with you at every step of the way to build that pay per click strategy that unleashes the real advantages of pay per click for your business. Think of us as just another member of your team. We’ll keep you in the loop on every optimisation we implement and back it up with the numbers and evidence to help you understand why the decision has your best interests in mind. Rest easy knowing that when you team up with the Online Marketing Gurus that your pay per click strategy is with one of Brisbane’s best digital agencies. Supercharge your search engine marketing and give a call to a digital marketing service in Australia that has the know-how to reach every goal for your website - OMG.

If you’re still unsure, you can call us and we’ll work with you to complete a FREE digital marketing audit worth $2k for your business. We’ll focus on every digital marketing channel that affects your website from search engine marketing, SEO, to social media. We’ll even give you a six-month game plan to help you implement the research and insights we found for your company.

While you might think that there’d be a simple number for effective search marketing, in reality, there’s no one-size-fits-all when it comes to the price of pay per click (or any search marketing for that matter). The amount you need to budget wholly depends on a variety of different factors.

Remember, PPC is an auction. This means the amount you need to spend depends on the supply and demand of keywords. For example, if you're playing in a really competitive market or location, you will need to spend more to target the profitable keywords. What’s more, the keywords your business decides to target could massively impact the price tag. A generalised keyword might be a little costly, but focus on a specific city like Brisbane, Australia and you might watch the price skyrocket as other local competitors fight for top billing on Google.

Rather than looking at the price, shift your focus instead to partnering with a pay per click service in Australia with proven experience that can bring you business success. No matter how much you pay for search engine marketing, if you work with a PPC manager that has little experience, you’ll more than likely be losing out on quality leads and conversions.

No, we're not the cheapest PPC Brisbane service. And trust us, you don't want the cheapest in Australia. Why not? Because while you might pay less up-front, you’ll likely be paying back in the long term.

If you want to maximise your pay per click conversions, we highly recommend you run away from any digital marketing agency in Brisbane, or anywhere in Australia, that says they are the "cheapest". They’ll try to win you over with grand claims of massive conversion rates on a shoestring budget for every key page on your website. In reality, that company is likely using dodgy tactics and methods that will only harm your website in the long term.

Our goal is to provide a PPC service to every business across Brisbane and Australia trusts to deliver long-term gains. If you really want to improve your bottom line, don't settle for anything less. Give us a call and get started with one of Brisbane’s best and industry-leading digital marketing services.

Yes! But exactly how pay per click advertising works for your business depends entirely on your goals and overall strategy. Does your business have a focus on simply driving traffic to your website from Google? Are you trying to drive even more sales from the website? Or do you want potential leads to instead visit your brick and mortar stores in person? Regardless of the service you need, pay per click advertising can help you get there - assuming you have the manager with the experience with platforms like Google Ads (formally Google Adwords) to do so.

Pay per click advertising has a long list of compelling benefits. For starters, it offers quick entry into the market. You might have only just started your brand online, but you can immediately get in front of customers with targeted PPC advertising. It lets you cast a wide net to find new leads and customers. SEO, on the other hand, can take lots of time and effort to get the same kind of positioning that PPC advertising offers straight away.

Success can be easy to measure and track with pay per click. With Google Analytics, Google Adwords, and other platforms, there’s no mystery to your pay per click performance. So, you can continually refine every keyword for a better ROI, and even use PPC advertising results to help inform your other digital marketing tactics.

Pay per click advertising works really well with other digital marketing media channels. Whether it’s SEO, Facebook advertising, or even email marketing, whatever you combine it with, pay per click will help power up results. If done right - and likely through the help of a PPC service in Australia such as the Online Marketing Gurus - you potentially have at your fingertips a powerful digital strategy that brings you sales like nothing else. If you aren’t using pay per click as part of your digital marketing, you’re likely losing out on buy-ready leads and conversions.

Still on the fence about PPC and its effectiveness for your company? Just look at our success stories. Our hyper-effective Google Adwords strategies helped an iconic Australian pool company achieve 2,600% more revenue from paid activities. We also created and optimised ongoing strategies to produce 500% growth in paid ROI for a distillery. That’s some serious revenue results!

So, what are you waiting for? Get yourself a digital marketing agency that can help your business achieve real results with a PPC service in Australia that’ll see you reach the top of search engines like Google in moments.

The main difference between Bing Ads and Google Ads is the advertising platforms. Bing Ads are placed on the Bing network, while Google Ads are placed on the Google search network. But this has some huge implications for your campaign. Google Ads undeniably has a bigger audience, but don’t let that fool you: Bing Ads display on the Bing, Yahoo, and AOL search engines, which means you can potentially have more reach and search volume than you might first think. Also, Bing Ads reach 63 million searchers that Google Ads doesn't. That's a massive number of leads you could be reaching with Bing Ads.

Finally, there’s a strong case for Bing Ads resulting in lower cost per click (CPC) and cost per acquisition (CPA) for advertisers. Why? Because Google Ads is the number one PPC platform in the world, Bing tends to have way less competition. So, you can pay less for ads AND you can still get higher search engine positions than you’re likely to achieve on Google Ads.

Bottom line? You need to weigh up the pros and cons of each search engine advertising platform based on your business goals — and even consider whether a combination of both platforms could produce the most profitable results. Whether you go with Bing Ads or Google Adwords, it’s important that you first consult an industry-leading digital marketing company with experience in PPC services to help you decide which platform you decide to push first.

Setting up your Google Adwords account, and building your first pay per click campaign can take as little as two weeks, depending on where you’re at (digitally, that is). Nevertheless, the time it’ll take for you to see success can vary wildly depending on a variety of factors. That’s why you need a PPC service that’ll give you the time and unquestioned focus on every single campaign to ensure long-lasting success.

And that’s where we come in.

Our Gurus have decades worth of combined experience and research in creating a pay per click campaign that perfectly suits your needs. Whether you’re looking to boost web traffic on your key website pages by climbing up the rankings on search engines like Google or on-page optimisation help to drive more purchases and email subscriptions using a click-crazy landing page, we can do just that.

So, how can you get started with one of the leading and Google certified marketing companies in Australia? Well, give us a call today and we’ll get straight to work on a FREE audit worth $2k! Not only do we provide you with business-changing insights, but we’ll design a six-month digital marketing game plan across media channels including pay per click, SEO, and Facebook.

By casting our trained eye over your existing web strategy, industry, competitors and target audience, we can give you clear page optimisation, web strategies, and key focus areas of improvement that’ll get the ball rolling. If you like what you see, let’s get started and call us to level up your web marketing strategy today!