Yes! But exactly how pay per click advertising works for your business depends entirely on your goals and overall strategy. Does your business have a focus on simply driving traffic to your website from Google? Are you trying to drive even more sales from the website? Or do you want potential leads to instead visit your brick and mortar stores in person? Regardless of the service you need, pay per click advertising can help you get there – assuming you have the manager with the experience with platforms like Google Ads (formally Google Adwords) to do so.
Pay per click advertising has a long list of compelling benefits. For starters, it offers quick entry into the market. You might have only just started your brand online, but you can immediately get in front of customers with targeted PPC advertising. It lets you cast a wide net to find new leads and customers. SEO, on the other hand, can take lots of time and effort to get the same kind of positioning that PPC advertising offers straight away.
Success can be easy to measure and track with pay per click. With Google Analytics, Google Adwords, and other platforms, there’s no mystery to your pay per click performance. So, you can continually refine every keyword for a better ROI, and even use PPC advertising results to help inform your other digital marketing tactics.
Pay per click advertising works really well with other digital marketing media channels. Whether it’s SEO, Facebook advertising, or even email marketing, whatever you combine it with, pay per click will help power up results. If done right – and likely through the help of a PPC service in Australia such as the Online Marketing Gurus – you potentially have at your fingertips a powerful digital strategy that brings you sales like nothing else. If you aren’t using pay per click as part of your digital marketing, you’re likely losing out on buy-ready leads and conversions.
Still on the fence about PPC and its effectiveness for your company? Just look at our success stories. Our hyper-effective Google Adwords strategies helped an iconic Australian pool company achieve 2,600% more revenue from paid activities. We also created and optimised ongoing strategies to produce 500% growth in paid ROI for a distillery. That’s some serious revenue results!
So, what are you waiting for? Get yourself a digital marketing agency that can help your business achieve real results with a PPC service in Australia that’ll see you reach the top of search engines like Google in moments.