PPC Brisbane

Target buy-ready customers, propel your conversions and watch your revenue soar. Invest in the PPC management Brisbane trusts to deliver explosive results.

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Killer PPC campaigns

Pay per click is a powerful way to target leads and drive conversions. But it’s also a complex beast. Without the right expertise, tools and resources, you can wind up wasting thousands of marketing dollars (and precious time) on non-performing keywords and web visitors who have no intention to buy.

Sound familiar?

Getting the most from your PPC management takes years of experience, a data-driven approach and knowledge of your target audience. Lucky you found us! As a leading PPC agency, we work with Brisbane businesses of all shapes and sizes to create killer PPC campaigns that consistently deliver incredible results.

We’re here to guide you through the search advertising minefield to create a clear, profitable strategy that zones in on your target audience and makes it impossible for them to spend money anywhere else.

Our pay-per-click management specialists know exactly how to optimise your landing pages, website content and ad copy to boost your Quality Score, make sure your ads get seen by the right people at the right time and achieve a lower cost per conversion.

Every campaign we create uses proven and transparent methods that get the best from your budget. How do we know they work? Because we’ve used them to get revenue-smashing results for other Brisbane businesses just like yours.

How we work

Our PPC Brisbane team is here to strip back the complexities of search advertising and put the spotlight on the single most important thing: your ROI. From strategy to building landing pages and optimising your campaign, everything we do focuses on getting you the maximum return on your search advertising investment.

We invest the time to understand your business and goals. We examine your existing PPC accounts and analytics, so we can uncover what’s working and what’s not. And we dissect your competitors' campaigns to see what's working for them too.

Next, it's all about your customers. We work with you to create your customer personas that will ensure we target exactly the right people with the right messaging. All this goes into a killer PPC strategy that is hyper-targeted for results.

Do we stop there? Not a chance. When it comes to PPC, we don’t “set and forget”. We continually examine the data to fine-tune your campaigns and discover any needle-in-a-haystack opportunities for greater results.

Unlike many other PPC management Brisbane teams, we keep you in the loop every step of the way. Think of us as an extension of your digital marketing team. We want to help your revenue soar. But our mission goes deeper than that – we also want to help you understand how search advertising can work as a profitable part of your whole digital marketing strategy.

Results, results, results

Can our PPC management Brisbane services deliver the results you want for your brand? That's the million-dollar question. We get it – if you're going to hire a new agency or switch agencies, you need to be able to justify your decision and make sure your paid search strategy literally pays off.

We'll make this easy for you. We’re here to get the best return on investment possible for your PPC campaigns. We won’t settle for anything less, and neither should you.

Take a look at how we helped a distillery achieve an explosive 500% growth in paid ROI. This result was not a fluke! We helped another client achieve a 90% increase in conversion rate and 54% lower cost per conversion in just 12 months.

How do we do it? Not only do we use hyper-targeted PPC campaigns, we continually refine and optimise them to get the ultimate return for every dollar. We never leave PPC campaigns to fester and stagnate. That’s not our style. And it’s not just your campaigns – we’ll also periodically update your strategy based on what your data is telling us.

Do these sound like the results you’ve been dreaming about? Getting started is easier than you might think. Simply claim your FREE digital marketing audit. Our Brisbane gurus will undertake a comprehensive audit (worth $2000!) to examine your online presence and show you how we can unlock more revenue.

Local talent

Wondering who is the brain behind every killer campaign? Want to put a face to a name? Thanks to our incredible local talent, meeting some friendly Gurus is as easy as ever.

Visit our Brisbane office at:

310 Edward St, Brisbane City QLD 4000

PPC Services in Brisbane

You’ll achieve your business goals thanks to our never-say-die PPC services.

Google Adwords

Stop wasting money on non-converting clicks and get more sales. Make the world’s #1 search engine work harder and smarter for you.

Learn more

Bing Ads

Compete where your competition doesn’t. High performance Bing Ads allow you to spend less and convert more

Learn more

Google Shopping

Get ahead of the competition. Showcase your products to thousands of motivated customers. They’ll shop till YOU drop, so stay at the top.

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Remarketing

Stay front of mind with audiences most likely to buy and convert formerly ‘lost leads’ into customers through hyper-targeted remarketing

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Because trust is everything

If you're trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There's trust without transparency, which is why we keep in contact every step of the way. Detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more. You've got it all.

Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many Brisbane companies see it as a gamble. It shouldn't be. Our aim is for everyone one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let's win together.

Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

Trusted by leading companies

Join 1,000+ happy customers worldwide who are already using Online Marketing Gurus.

200+ Reviews rated

Universal Home Theatre

Andy - Founder and CEO

Danny, Andrew and Mez, including their entire team, have helped us grow and have increased our traffic 100% year on year.

Noble Loans

Financial services

We’ve witnessed OMG’s tireless effort from day one. Their professionalism is commendable, and most importantly, we’ve achieved the results we wanted from working with OMG.

Dr Ehsan Jadoon

Cosmetic Surgeon, Medaesthetics

I trusted what they said and that proved to be the right choice. They’re the top of their game, down-to-earth, friendly and genuine.

Andrew S.

Founder and MD at Integriti Bathrooms

They showed me data directly related to my industry, info that was relevant to my leads, what area we should focus on, and a strategy that is needed to achieve my goals. This wasn't what any other digital company provided.

Leonard C.

Managing Director, Sydney Shade Sails

After my first meeting, I just knew they would do a good job. They had done their homework on my website and had things planned—I was there for the ride and to sign the check. They knew where they were taking me, like a confident taxi driver they knew the fastest routes without breaking the rules. They’re smart professionals—what you need around you in business.

Lauren J.

Marketing Director, Zenith Payments

Since starting to work with OMG, our team has quadrupled in size, and due to the extreme growth in leads, our business has grown by 64%. They might be digital specialists, however, I call them ‘carers’; they genuinely care about their clients personally and professionally.

Adam Celestino

The Burdekin Rooms

Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after about 3 months of dealing with OMG and being show how much money we had been saving and how much more traffic we were generating through our website.

View all google reviews

Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Why is OMG the best PPC agency in Brisbane?

We believe there are three things that make us the best PPC management Brisbane has to offer. First, our results-driven approach. Everything we do focuses on getting you the best possible results for your search advertising investment. Your success is our success.

Second, our Gurus have years of experience working on campaigns with budgets of all sizes and with clients across all types of industries. This means we can use our expertise to craft and manage hyper-targeted PPC campaigns that will work for you.

And third, we work with you as a team to help you unleash the real advantages of PPC for your brand.

How much should PPC cost?

There’s no one-size-fits-all when it comes to the cost of pay per click (or any search marketing for that matter). The amount you need to budget depends on lots of different factors.

Remember, PPC is an auction. This means the amount you need to spend depends on the supply and demand of keywords. For example, if you're playing in a really competitive market or location, you will need to spend more to target the profitable keywords.

Get it right, and your PPC budget will pay off. Sound complicated? Don't worry – our Brisbane PPC management team is here to help you get the best return on investment, however big or small it might be.

Are you the cheapest in Brisbane?

No, we're not the cheapest PPC Brisbane agency. And trust us, you don't want the cheapest. Why not? Because while you might pay less up-front, you also won't see the results you want.

If you want to maximise your pay per click results, we highly recommend you run away from any agency in Brisbane, or otherwise, that says they are the "cheapest".

Our goal is to the provide the PPC management Brisbane trusts to deliver long-term revenue gains. If you really want to improve your bottom line, don't settle for anything less.

Does PPC really work? What can it do for my business?

Yes! But exactly how PPC works for your business depends entirely on your goals and strategy. PPC advertising has a long list of compelling benefits. For starters, it offers quick entry into the market. You might have only just started online and you can immediately get in front of customers with PPC advertising. It lets you cast a wide net to find new leads and customers. SEO, on the other hand, can take lots of time and effort to get the same kind of positioning that PPC offers straight away.

Results are easy to measure and track with pay per click. With Google Analytics and other platforms, there’s no mystery to your PPC performance. So, you can continually refine your campaigns for a better ROI, and even use PPC results to help inform your other digital marketing tactics. PPC works really well with other marketing channels. PPC and SEO. PPC and social media advertising. PPC and email marketing. Whatever you combine it with, pay per click will help power up results. Bottom line? If you aren’t using PPC as part of your digital marketing, you’re likely losing out on buy-ready leads and conversions.

Just look at our success stories. Our hyper-effective Google Adwords campaigns helped an iconic Australian pool company achieve 2,600% more revenue from paid activities. We also created and optimised ongoing campaigns to produce 500% growth in paid ROI for a distillery. That’s some serious revenue results!

What are key PPC metrics to consider for a profitable campaign?

With pay per click advertising, you should be using KPIs to determine how successful your campaigns are. But with so many metrics to choose from, which ones are worth measuring? Every conversion starts with a click, so measuring your Click-Through Rate (CTR) provides an early indicator of PPC campaign success. But no campaign can be solely measured by clicks. That’s why you need to measure your Cost Per Click (CPC) too. CPC measures how much an advertiser has paid for a click. Calculate this metric by dividing the total cost of your campaign by the number of times the ad was clicked.

But none of this matters unless you are measuring the ACTUAL conversions your campaign is generating. There are a few things to measure here: your Conversion Rate and Cost Per Conversion – the price you pay for every conversion. By measuring this from the outset, you can ensure your campaign is set up for conversions, not just clicks. The final metric that you absolutely MUST be measuring is Return On Ad Spend (ROAS). This gives you the dollar return as a percentage of your total ad spend. Bottom line? You can’t measure whether your advertising works based on one or two metrics. Use a combination of metrics to get the whole picture.

What’s the difference between Bing Ads and Google Ads?

The main difference between Bing Ads and Google Ads is the advertising platforms. Bing Ads are placed on the Bing Network, while Google Ads are placed on the Google search network. But this has some huge implications for your campaign. Google Ads undeniably has a bigger audience, but don’t let that fool you: Bing Ads display on the Bing, Yahoo, and AOL search engines, which means you get heaps more reach and search volume than you might first think. Also, Bing Ads reach 63 million searchers that Google Ads doesn't. That's a massive number of leads you could be reaching with Bing Ads.

Finally, there’s a strong case for Bing Ads resulting in lower cost per clicks (CPC) and cost per acquisitions (CPA) for advertisers. Why? Because Google Ads is the number one PPC platform in the world, Bing tends to have way less competition. So, your ads can cost less AND you can still get higher search engine positions than you’re likely to achieve on Google Ads. Bottom line? You need to weigh up the pros and cons of each PPC advertising platform based on your business goals — and even consider whether a combination of both platforms could produce the most profitable results.

How do I choose the right PPC consultant or agency?

Choosing the right PPC consultant or agency could be the best thing you do for your business. But it can prove a confusing process. To narrow down your choices and get the right match, ask a few important questions: How do you measure Google Adwords campaigns? Can you show some examples of high-converting landing pages? Are you a Certified Google Partner? What kinds of results have you achieved for clients?

Experience is essential in the right PPC agency. Look for an agency who has years of experience helping clients achieve sky-high revenue results. Find not just a Google Partner, but a Google Premier Partner like OMG, so you know they will always stay on the cutting edge of PPC tactics and tools. And make sure your chosen agency knows how to get the best results by integrating channels, including social media, SEO, email and PPC. Spoiler alert: OMG ticks all these boxes and more!

Do you focus on small or big companies?

Everyone. From Brisbane’s small business owners to the largest enterprises, we’re here to help you experience the real power of pay per click.

Our gurus have worked on PPC campaigns of all sizes, so you can rest easy that your budget is in good hands. We can work as an extension of your digital marketing team, or we can be your digital marketing team if you don't yet have your own.

How do I make PPC work for me?

Success depends on how committed you are. If you think a successful PPC campaign comes down to bidding on the right keywords, you’re in the wrong place.

Long-term revenue-shifting success comes from knowing your target audience and fine-tuning every single digital marketing element to reach them and compel them to action.

If you can’t do this in-house, you need to work with a PPC agency who will be dedicated to unlocking your PPC potential.

How long does it take to get started?

It can take as little as two weeks, depending on where you’re at (digitally, that is). That’s where your FREE audit can help.

By casting our trained eye over your existing paid strategy, industry, competitors and target audience, we can give you our honest opinion on where you can improve and how we can help. If you like what you see, let’s get started!