Melbourne Australia's go-to PPC Management Agency
Melbourne’s Expert PPC management and services:
Data-Proven Success

Stop wasting money on ineffective PPC services. Trust OMG to optimise your AdWords budget in Melbourne, increasing your quality score, visibility and more importantly – driving ad conversions.

70 Million
We generated more than 70 million clicks for our clients.

$761 Million
We’ve delivered over $761 million in new revenue for our clients.

5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.




Top PPC Agency with 10+Years of experience in Melbourne Australia
We Help Melbourne Businesses Harness PPC and Unlock Their Full Potential.
Our dedicated team, with over 200 marketing Gurus, we specialise in helping Melbourne’s small to medium-sized businesses thrive through expert PPC advertising. As certified specialists across all major ad platforms, we craft data-driven campaigns that maximise visibility, drive high-quality leads, and deliver measurable results. Our proven track record has established us as Melbourne’s leading Pay-Per-Click advertising agency, trusted by businesses looking to grow through smart, strategic online advertising.
Melbourne’s Premier PPC Agency
Don’t waste your Google Ads budget. Partner with Melbourne’s premier PPC agency to convert your ideal customers with targeted campaigns.

ROI-Driven Approach to PPC Ads
Maximise your ROI with evidence-based PPC campaigns tailored for Melbourne businesses. Our data-driven approach ensures precise targeting, compelling ad messaging, and strategic optimisation to deliver measurable results and sustained growth
Paid Ads With A Focus on Conversions
Partner with Melbourne’s leading PPC agency for tailored ad campaigns that drive real conversions. Our custom strategies focus on maximising revenue, ensuring every dollar spent delivers results—no generic, one-size-fits-all approaches.

Melbourne’s Expert PPC Team
Our Melbourne-based PPC experts design high-performing campaigns that give you a competitive edge. By understanding your business inside and out, we create data-driven strategies that deliver maximum results.

ROAS, PPC Ads
increase in paid social revenue YoY
increase in social purchases YoY
ROAS for their Smart Shopping PPC campaign

Strategic PPC campaigns for local businesses success
Drive sales and boost conversions with our targeted Pay-Per-Click (PPC) advertising solutions in Melbourne. Our Adwords management services are designed to optimise every click, ensuring your campaigns are highly targeted and cost-effective for the local market.
320%

“Simon and the team have really gone above and beyond for us…”
We Explain How PPC Actually Works!

Localised PPC Strategies for Melbourne Businesses
Connect with your ideal audience in Melbourne through highly targeted PPC campaigns. Our localised approach ensures your ads reach the right people at the right time, on the platforms they use most. By analysing local search trends, customer behaviours, and market insights, we craft data-driven strategies that drive engagement and conversions for your business.
Proactive PPC Management for Melbourne Brands
Maximise your PPC performance in Melbourne with our hands-on campaign management. We continuously refine and optimise your ads by eliminating underperforming keywords, improving quality scores, and reducing cost per click. Our proactive approach ensures your campaign stays competitive, delivering stronger results and higher ROI in the local market.

Transparent PPC Reporting
Gain full visibility into your PPC campaign performance with our clear and detailed reports. We track impressions, clicks, and post-click activities, giving you actionable insights to refine your strategy. With transparent reporting, you stay informed and in control, ensuring your Melbourne-focused PPC campaigns deliver the best results.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.

PPC results isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.




Our PPC Ad Approach – Your Results
IT ALL STARTS HERE
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Effective Google Ad Management
We customise our PPC strategies to meet the unique needs of each industry in Melbourne, ensuring your campaigns are agile and set up for long-term success. By aligning your account structure with your industry’s goals and sitemap, we ensure efficient management and adaptability for future growth, allowing your campaigns to evolve alongside your business.
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Structured Analysis for Optimising PPC Campaigns
Our structured analysis goes beyond data review—it pinpoints the critical actions needed to enhance your campaign’s performance. By identifying the key levers for success, we provide clarity and transparency in every decision, ensuring your Melbourne-based PPC campaigns stay on track and continue to drive results.
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Optimising for Peak PPC Campaign Performance
Our strategy centres on fine-tuning your PPC campaigns for peak performance, simplifying complex data into actionable insights. By meticulously analysing accounts and sifting through key information, we ensure that every decision is well-informed and impactful. This approach allows us to optimise more efficiently, ensuring your Melbourne-based campaign is always ready to accelerate and deliver maximum results.
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Planning & Testing for Result Driven PPC strategies
We combine creativity, meticulous planning, and clear optimisation to keep your campaigns ahead of the curve. By continuously exploring, hypothesising, testing, and refining, we uncover opportunities for growth and adopt a test-and-learn approach. This dynamic strategy keeps your Melbourne PPC campaigns vibrant and compelling, building success on solid, repeatable foundations that deliver measurable outcomes.
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Optimised PPC Targeting for Maximum Impact
We fine-tune your PPC campaigns by adjusting for device, location, and schedule, optimising targeting options and bid strategies to ensure your message reaches the right audience at the most receptive moments. Going beyond the basics, we integrate sophisticated audience targeting and remarketing tactics, keeping your Melbourne brand front and centre to drive lasting engagement.
Melbourne Australia's 5 star PPC agency
Why Melbourne Businesses
Choose PPC with OMG?
Your Melbourne-based business thrives when your AdWords campaigns receive expert, ongoing management—it’s not a “set it and forget it” process.
Through continuous testing, research, and reporting, our team ensures that your content and keywords stay aligned with the latest online trends and shifts in user behaviour, driving sustained success and growth.
Because trust is everything.
When you choose us to manage your Melbourne business’s PPC, we believe in full transparency. You deserve a clear understanding of our strategy and how your investment is being used. We build trust through openness, ensuring you’re always in the loop with detailed performance reports that cover spend vs sales, progress towards targets, and real-time vs projected results.
Because marketing shouldn’t be a gamble.
We understand that investing in paid advertising can feel like a big gamble for many Melbourne-based businesses, but it shouldn’t be. Our focus is on ensuring every client sees a real return on investment, both in the short and long term. By tailoring strategies to meet your unique goals, we’re committed to driving sustainable success—let’s achieve it together.
Because we deliver results , not excuses.
At our core, we believe in straightforward communication. While many PPC agencies rely on flashy campaigns and jargon, we focus on clear strategic goals and measurable financial results—and we deliver. No gimmicks, no excuses. That’s why we’ve earned the reputation as Melbourne’s most trusted Pay-Per-Click marketing company.

Achieving PPC and Google Ads Success for Our Melbourne Clients
Google Ads as well as other PPC platforms, can achieve results faster than organic optimisation. But real PPC success comes from a well-planned strategy and a proven track record—not shortcuts. By optimising campaigns and targeting high-intent audiences, we help Melbourne businesses boost leads, sales, and revenue. Be cautious of agencies promising instant results without a solid strategy—long-term success with Google Ads depends on continuous optimisation and data-driven decision-making.
Maximise ROI with Money Keywords Ranked Through Our Evidence-Driven Framework
Client | High Search Money Keyword | Current ranking | Original ranking | |
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#1 ‘Carrera sunglasses’ | 1 | 100 |
view case study
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#6 ‘womens knitwear Australia’ | 6 | 46 |
view case study
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#1 ‘roof top tent’ | 1 | 4 |
view case study
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How Can We Help?
Our PPC Services in Melbourne
Is your business in Melbourbe? Then we can help you to maximise ROAS value from your paid search marketing. We do this with custom PPC campaigns that leverage the ideal platforms for your business.

All the PPC Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
PPC Success Story
How Dymocks Tutoring Used SEO and PPC to Outperform the Competition and Build Stronger Brand Visibility.

How Dymocks Tutoring Used SEO and PPC to Outperform the Competition and Build Stronger Brand Visibility.


Our dedicated experts are ready & waiting to get started today

5 Star PPC Agency in Melbourne Australia
Drive Real Business Growth in Melbourne.

Boost Your Online Website Traffic.
Maximise your visibility with a Melbourne PPC company that means business. Our expertly crafted campaigns help you surpass competitors on paid ads and create new revenue streams. We’ve helped Melbourne businesses triple their leads simply by refining their PPC strategy.

Dominate Google’s Paid Search.
Claim top spots on Google paid ads and on other search engines as well. With multiple first-page Paid ad rankings and local Melbourne directory listings, you’ll leave competitors behind. Let our leading Melbourne PPC agency drive innovative strategies that keep your business ahead.
Partner with True PPC Experts.
Unlike PPC companies in Melbourne that use “smoke and mirrors,” OMG offers complete transparency. From technical aspects to building the right kinds of backlinks and a local Melbourne focus, our specialists keep you informed at every step. We deliver real, measurable results—guaranteed.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.









Visit our office located in Melbourne!
Want to meet the thriving team behind your top campaigns? Come and visit our Melbourne Headquarters, where 200+ Melbourne Gurus hustle.
Melbourne
United Co, 425 Smith St, Fitzroy VIC 3065
Frequently Asked Questions about Melbourne PPC
Why you need killer PPC campaigns?
Tired of throwing your marketing dollars and energy on non-performing keywords and website visitors who have no intention to buy? You know pay per click is a highly cost-effective way of advertising on search engines and websites. But how do you get the most out of your budget? That’s where we come in.
Our Melbourne Gurus specialise in PPC services that entirely results driven. We don’t rely on only one tactic – we craft a super-targeted strategy that combines proven methods to get the best from your budget. That can include search advertising, so prospects see your brand at the top of the Google listings when they search, remarketing to target advertising to people who have already visited your site, and ads in social media like Facebook and YouTube.
By weeding out non-performing keywords, we make sure you’re not wasting money on visitors who aren’t going to buy. We target your PPC campaign so precisely that you win more clicks from people who have a stronger likelihood of converting. Because a higher percentage of those clicks turn into real sales, the cost of non-converting and converting clicks is offset to deliver a lower cost per conversion. What does that mean for you? An ROI that will make your boss cry tears of joy. That’s why we’re the PPC agency Melbourne businesses are begging to work with.
Can we meet a local Melbourne PPC expert?
Wondering who the brain is behind every killer campaign? Want to put a face to a name? With incredible local talent, it’s easier than ever to meet a friendly Guru. Our team have an office in the heart of Melbourne. Feel free to drop by or give us a ring.
Our Melbourne office is located at:
152 Elizabeth St, Melbourne VIC 3000
Does PPC really work? What can it do for my local Melbourne business?
PPC is renowned for delivering phenomenal results to businesses. Why? Because you’re targeting buy-ready consumers browsing online with their credit card in hand. Not only are PPC ads brilliant for brand exposure, but they also generate an insane number of clicks. And not just from anyone – you’re getting clicks from qualified traffic. Around 2 in 3 people searching for products or services are ready to buy and will click on paid ads. People who land on your website from Google Adwords are 50% more likely to purchase something than those who click through from organic search results. And the right ads are proven to improve brand awareness by a staggering 80%.
But here’s the critical part: PPC will only work if you invest time, effort and money in a razor-sharp strategy. PPC success requires expert knowledge of the paid ad tools, platforms and analytics to create highly targeted campaigns that supercharge sales, not just drive-by traffic. After all, every click comes at a price. So, it’s crucial to optimise the number of clicks that turn into conversions. That’s why you need to work with an experienced PPC agency that can craft PPC campaigns that zero in on your target market, drive a lower cost per click, and increase sales with conversion-optimised landing pages.
What is the average return on ad spend for PPC?
On average, PPC will return $2 for every $1 invested. But you’re not here for average – you want astounding results that will make your business soar. That’s what we provide. By optimising your campaigns for your goals, we help you achieve a phenomenal ROI.
Take a look at our previous PPC campaigns. We helped an online fashion company increase the ROAS (return on ad spend) from 16:1 to 20:1 PLUS a 22% boost in conversion rate! The only way to reach above average and achieve a consistently high return for PPC is through continuous optimisation and PPC management. Our Adwords specialists regularly review keyword optimisation, monitor for bid adjustments, and keep an eye out for low-performing ads to ensure the budget is always focused on driving a stunning ROI.
How do display ads fit into a PPC advertising campaign for businesses in Melbourne?
Display ads play a crucial role in a well-rounded PPC advertising campaign for Melbourne businesses by enhancing brand visibility across the web. Unlike traditional search engine marketing, which targets users actively searching for products or services, display ads appear on websites, apps, and YouTube videos within the Google Display Network.
By leveraging the Google Display Network, businesses can reach a broader audience, retarget previous website visitors, and increase brand awareness through visually engaging ads. Combining search engine marketing with display advertising ensures a more comprehensive PPC strategy, capturing both high-intent search traffic and passive audiences who may convert later.
How much should PPC marketing cost?
It depends. The truth is, we can’t give you a one-size-fits-all answer on the cost of pay per click and Google Adwords. There are too many variables we need to consider. How much are you willing to invest? What’s your industry and location, and how competitive are they? Which keywords and audiences do you want to target?
PPC is an auction. How much you pay comes down to the supply and demand of keywords. We highly recommend you focus on the level of experience and quality of the PPC agency you work with. That’s where you will find the best value for money.
How are SEO and PPC different?
Search engine optimisation (SEO) refers to the techniques designed to improve the natural, organic ranking of a web page in the search engine results pages (SERPs). You employ on-page and off-page optimisation tactics to make your website more attractive to search engines for specific keywords.
The closer you are to the top of the SERPs, the more chance your target audience will see and click through to your website.
Pay per click (PPC) is a paid search advertising tactic. You bid to ensure your ads appear on the results page when someone types in a search query with your keyword. Why is it called pay per click? Because you pay the bid amount every time someone clicks on your ad. Your goal is to generate the most clicks at the lowest cost per conversion, because that’s where you achieve the best return on investment.
So, the main difference between SEO and PPC is simple: <a href=”https://www.onlinemarketinggurus.com.au/blog/seo-vs-ppc-pros-cons-combining-the-two/”>SEO is organic, and PPC is paid</a>. But there’s more. SEO provides one of the most sustainable, long-term growth solutions while pay-per-click advertising delivers more immediate results. Together, they form the foundation for the most profitable digital marketing campaigns.
Getting to page 1 of Google naturally doesn’t happen overnight – it takes months. But when you get there, you get the advantages of consistent, targeted traffic over the long term.
If you need conversions right now, a targeted PPC campaign will deliver. PPC is proven to launch businesses from zero web presence to first-page dominance in a matter of hours. And you know what that means? Targeted traffic clicking through to your site. So, if you need to promote an offer with an expiration date, PPC can help you get the word out on Google Shopping to generate real sales – FAST.
PPC also helps you target people with a strong likelihood of buying, which means a high proportion of those clicks translate into actual sales.
Here’s the twist: while SEO and PPC are different strategies with their own unique have strengths and weaknesses, you can use both together to dominate the search results, and the competition. Using PPC data helps inform your SEO strategy and vice versa. You can combine SEO and PPC for remarketing campaigns, and you can invest in both tactics to rule the search engine results– paid and organic. Work with a digital marketing agency who knows how to do SEO, PPC and social media advertising brilliantly and see what’s truly possible.
Want to see our results?
Ready to get down to the really good stuff? We’re talking about results. That’s what you’re here for. You want to know whether our PPC services will deliver the results businesses in Melbourne Australia want for their brands. We get it – you have a business case to put together and a budget to justify. So, we’ll make this easy for you. First, remember that the success of a paid search campaign is measured using a few different metrics, depending on what’s important to you. That might be the cost per click (CPC), click through rate (CTR), cost per conversion, etc. We highly recommend using different metrics that fit your objectives. But at the end of the day, the most important metric of all is the return on investment. That’s why we’re here; to get the best ROI possible for your PPC campaigns.
Take a look at our results. We helped a distillery achieve an explosive 500% growth in paid ROI using hyper-targeted PPC campaigns to reach ready-to-buy customers. That’s one happy client! Another client achieved a 90% increase in conversion rate and 54% lower cost per conversion in just 12 months! How did we do it? By not only creating PPC campaigns from the ground up but performing relentless optimisation to get the ultimate return for every dollar.
Does this sound like the kinds of results you’d love? It all starts with your digital marketing audit. Claim your FREE $2000 audit to find out how we can explode your revenue.
Why is OMG the best PPC agency in Melbourne?
Searching for the best PPC agency Melbourne has to offer? You’ve come to the right place. One thing that makes us stand out from other Adwords companies is our performance-driven approach. Everything we do is focused on getting you results.
Our Gurus have years of experience working on with budgets of all sizes. We use this expertise to create hyper-targeted PPC campaigns that attract the most relevant website traffic.
And we don’t stop there – we watch your campaigns like a hawk to make sure they are continually optimised for the lowest cost-per-conversion. The result? An ROI that will blow your mind.
How can your PPC services help my Melbourne business get better online visibility?
Our PPC services are designed to position your Melbourne business at the top of Google Search Results Pages (SERPs), ensuring maximum visibility to potential customers actively searching for your products or services.
By strategically managing Google Ads campaigns, refining keyword targeting, and optimising ad copy, we drive high-intent traffic to your website.
With continuous monitoring and bid adjustments, we maximise your ad spend efficiency, helping you generate more leads and conversions while maintaining a strong online presence.
How Can Melbourne Businesses Optimise Their PPC Strategy?
Melbourne’s PPC advertising landscape is shaped by its status as Australia’s cultural and business capital, with a strong focus on retail, hospitality, education, and professional services. The city’s diverse demographics require businesses to craft highly targeted campaigns that resonate with different audience segments, from students and professionals to tourists and long-term residents.
To stand out in Melbourne’s competitive PPC market, businesses must use a mix of high-intent keywords and geo-targeting to refine their audience reach. With numerous distinct districts—such as the CBD, Fitzroy, South Yarra, and Docklands—localised ad campaigns are essential for maximising relevance and engagement. Additionally, Melbourne hosts major events like the Australian Open, Melbourne Fashion Festival, and the Spring Racing Carnival, presenting timely opportunities for businesses to align their PPC efforts with seasonal trends and surges in search activity.
Given Melbourne’s reputation as a tech-savvy and mobile-first city, ensuring that PPC ads and landing pages are optimised for mobile users is non-negotiable. Businesses should also incorporate remarketing strategies to re-engage visitors and drive conversions in a market where brand loyalty is often influenced by digital interactions. By leveraging data-driven insights and ongoing campaign refinement, Melbourne-based businesses can create high-performing PPC strategies that capture and convert their target audience effectively.
Are you the cheapest in Melbourne?
No, because we choose not to be. The cheapest PPC services won’t deliver the results you need. It’s as simple as that. We highly recommend you run away from any agency that offers cheap PPC services if you want to get the best ROI.
At OMG, we pride ourselves on high quality PPC campaigns that we continually optimise for long term revenue gains. None of the set-and-forget campaigns you get from the cheapest PPC agency Melbourne offers. If you really want to grow your business, you shouldn’t settle for anything less.
Does your local PPC marketing agency in Melbourne focus on big or small companies?
Everyone. From small business owners in Melbourne to thriving e-commerce businesses and global enterprises, we’re ready to help you unlock the real advantages of pay per click.
No matter how big or small your digital marketing budget, we know how to get the best return on investment every time.
How long does it take to get started with PPC ads??
Getting started with your pay per click services can take as little as 2 weeks or as many as 4 weeks, depending on your current situation. That’s where your $2,000 free audit can help.
When you claim your free audit, our digital growth gurus will get to work investigating your industry, competitors and keywords. You will receive a report that gives you a clear overview of your online situation, plus an in-depth roadmap for your digital marketing success.