Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
OwnerStop wasting money on ineffective PPC services. Trust OMG to optimise your AdWords budget in Melbourne, increasing your quality score, visibility, and conversions.
We generated more than 70 million clicks for our clients.
We’ve delivered over $761 million in new revenue for our clients.
Our clients achieved more than 5.6 million conversions with OMG.
We delivered powerful, profitable results through 4.1 billion impressions.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
Don’t waste your Google Ads budget. Partner with Melbourne’s premier PPC agency to convert your ideal customers with targeted campaigns.
Achieve exceptional ROI with evidence-based PPC campaigns. Our data-driven approach ensures precise targeting and effective messaging for maximum impact.
Partner with Melbourne’s trusted PPC agency for campaigns that drive conversions. Our custom strategies are designed to boost revenue and avoid one-size-fits-all approaches.
Our Melbourne PPC team consists of expert practitioners who craft campaigns that outperform competitors. We prioritise understanding your business for optimal results.
OMG shifted the focus to non-branded campaigns on Google and introduced TOF, as well as variations of MOF campaigns, including the testing of different forms of creatives.
Drive sales and boost conversions with our targeted Pay-Per-Click (PPC) advertising solutions in Melbourne. Our Adwords management services are designed to optimise every click, ensuring your campaigns are highly targeted and cost-effective for the local market.
Reach your target audience effectively in Melbourne with our customised PPC campaigns. We use data-driven strategies to target customers at the right time and on the right platforms, understanding their needs and behaviors specific to the area.
Enhance your campaign performance in Melbourne by eliminating underperforming keywords, improving quality scores, and reducing cost per click. Our proactive management approach ensures your campaign is continuously optimised for better results in the local market.
Stay informed about your campaign’s performance in Melbourne with our transparent reporting. We provide detailed reports on impressions, clicks, and post-click activities, allowing you to make informed decisions about your PPC strategy tailored to the local market.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
Our team uses key insights to create your 6-month strategy. The evaluation process includes, but is not limited to:
The first step in creating a successful Google Ads campaign is building a solid foundation. We meticulously structure your account to ensure it’s organised, relevant, and aligned with your business goals. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact.
Keywords are the backbone of any successful Google Ads campaign. Our team conducts thorough research to identify high-performing keywords that resonate with your industry and audience. We use a strategic mix of broad, phrase, and exact match keywords to capture potential customers at every stage of their buying journey. Through continuous monitoring and refinement, we ensure your keyword strategy drives qualified traffic and boosts conversions.
Engaging ad copy is crucial for grabbing attention and driving clicks. Our skilled copywriters craft persuasive ads that speak directly to your target audience and motivate them to take action. By highlighting your unique selling points and value propositions, we differentiate your brand and drive meaningful results.
A smooth transition from ad to landing page is essential for maximising conversions. We optimise your landing pages to align seamlessly with your ad messaging, creating a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is fine-tuned to convert visitors and fuel business growth.
An effective bidding strategy is vital for making the most of your advertising budget. Our team uses advanced bidding techniques, blending automated strategies with manual adjustments to maximise ROI. By analysing performance data and fine-tuning bidding parameters, we keep your campaigns consistently delivering top results.
Your business thrives when your AdWords campaigns receive expert, ongoing management. You can’t just set it and forget it.
Through rigorous testing, research, and reporting, our team ensures your content and keywords consistently align with the latest online trends and shifts in user behaviour.
If you’re trusting us with your business, you deserve full transparency. You should know exactly what the game plan is and where your money is going. Trust comes from openness, which is why we keep you informed every step of the way, providing detailed reports on performance, spend vs sales, targets achieved, current vs projected results, and more.
Investing in digital marketing is a big decision—we get that. For many businesses, it feels like a gamble. But it shouldn’t be. Our goal is for every client to see a tangible return on their investment, both in the short and long term. We tailor strategies to meet your goals. Let’s succeed together.
We believe in straight talk. Some agencies rely on hype, jargon, and flashy campaigns that offer little more than a digital facelift. That’s not our style. We focus on clear strategic goals and measurable financial outcomes—and we deliver on them. No excuses.
Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
---|---|---|---|---|
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study | |
#6 ‘womens knitwear Australia’ | 6 | 46 | view case study | |
#1 ‘roof top tent’ | 1 | 4 | view case study | |
8,100 ‘aluminum canopies’ | 1 | 48 | view case study |
Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
We deliver a blog-focused content strategy integrated with PPC campaigns. Over 12 months, here are the standout results:
Maximise your visibility with a PPC company that means business. Our expertly crafted campaigns help you surpass competitors on search engines and create new revenue streams. We’ve helped Australian businesses triple their leads simply by refining their PPC strategy.
Claim top spots on Google and other search engines. With multiple first-page rankings and local directory listings, you’ll leave competitors behind. Let our leading SEO agency drive innovative strategies that keep your business ahead.
Unlike PPC companies that use “smoke and mirrors,” OMG offers complete transparency. From technical SEO to link building and local SEO, our specialists keep you informed at every step. We deliver real, measurable results—guaranteed.
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Tired of throwing your marketing dollars and energy on non-performing keywords and website visitors who have no intention to buy? You know pay per click is a highly cost-effective way of advertising on search engines and websites. But how do you get the most out of your budget? That’s where we come in.
Our Melbourne Gurus specialise in PPC services that entirely results driven. We don’t rely on only one tactic – we craft a super-targeted strategy that combines proven methods to get the best from your budget. That can include search advertising, so prospects see your brand at the top of the Google listings when they search, remarketing to target advertising to people who have already visited your site, and ads in social media like Facebook and YouTube.
By weeding out non-performing keywords, we make sure you’re not wasting money on visitors who aren’t going to buy. We target your PPC campaign so precisely that you win more clicks from people who have a stronger likelihood of converting. Because a higher percentage of those clicks turn into real sales, the cost of non-converting and converting clicks is offset to deliver a lower cost per conversion. What does that mean for you? An ROI that will make your boss cry tears of joy. That’s why we’re the PPC agency Melbourne businesses are begging to work with.
Ready to get down to the really good stuff? We’re talking about results. That’s what you’re here for. You want to know whether our PPC services will deliver the results you want for your brand. We get it – you have a business case to put together and a budget to justify. So, we’ll make this easy for you. First, remember that the success of a paid search campaign is measured using a few different metrics, depending on what’s important to you. That might be the cost per click (CPC), click through rate (CTR), cost per conversion, etc. We highly recommend using different metrics that fit your objectives. But at the end of the day, the most important metric of all is the return on investment. That’s why we’re here; to get the best ROI possible for your PPC campaigns.
Take a look at our results. We helped a distillery achieve an explosive 500% growth in paid ROI using hyper-targeted PPC campaigns to reach ready-to-buy customers. That’s one happy client! Another client achieved a 90% increase in conversion rate and 54% lower cost per conversion in just 12 months! How did we do it? By not only creating PPC campaigns from the ground up but performing relentless optimisation to get the ultimate return for every dollar.
Does this sound like the kinds of results you’d love? It all starts with your digital marketing audit. Claim your FREE $2000 audit to find out how we can explode your revenue.
Wondering who the brain is behind every killer campaign? Want to put a face to a name? With incredible local talent, it’s easier than ever to meet a friendly Guru. Our team have an office in the heart of Melbourne. Feel free to drop by or give us a ring.
Our Melbourne office is located at:
152 Elizabeth St, Melbourne VIC 3000
Searching for the best PPC agency Melbourne has to offer? You’ve come to the right place. One thing that makes us stand out from other Adwords companies is our performance-driven approach. Everything we do is focused on getting you results.
Our Gurus have years of experience working on with budgets of all sizes. We use this expertise to create hyper-targeted PPC campaigns that attract the most relevant website traffic.
And we don’t stop there – we watch your campaigns like a hawk to make sure they are continually optimised for the lowest cost-per-conversion. The result? An ROI that will blow your mind.
PPC is renowned for delivering phenomenal results to businesses. Why? Because you’re targeting buy-ready consumers browsing online with their credit card in hand. Not only are PPC ads brilliant for brand exposure, but they also generate an insane number of clicks. And not just from anyone – you’re getting clicks from qualified traffic. Around 2 in 3 people searching for products or services are ready to buy and will click on paid ads. People who land on your website from Google Adwords are 50% more likely to purchase something than those who click through from organic search results. And the right ads are proven to improve brand awareness by a staggering 80%.
But here’s the critical part: PPC will only work if you invest time, effort and money in a razor-sharp strategy. PPC success requires expert knowledge of the paid ad tools, platforms and analytics to create highly targeted campaigns that supercharge sales, not just drive-by traffic. After all, every click comes at a price. So, it’s crucial to optimise the number of clicks that turn into conversions. That’s why you need to work with an experienced PPC agency that can craft PPC campaigns that zero in on your target market, drive a lower cost per click, and increase sales with conversion-optimised landing pages.
On average, PPC will return $2 for every $1 invested. But you’re not here for average – you want astounding results that will make your business soar. That’s what we provide. By optimising your campaigns for your goals, we help you achieve a phenomenal ROI.
Take a look at our previous PPC campaigns. We helped an online fashion company increase the ROAS (return on ad spend) from 16:1 to 20:1 PLUS a 22% boost in conversion rate! The only way to reach above average and achieve a consistently high return for PPC is through continuous optimisation and PPC management. Our Adwords specialists regularly review keyword optimisation, monitor for bid adjustments, and keep an eye out for low-performing ads to ensure the budget is always focused on driving a stunning ROI.
No, because we choose not to be. The cheapest PPC services won’t deliver the results you need. It’s as simple as that. We highly recommend you run away from any agency that offers cheap PPC services if you want to get the best ROI.
At OMG, we pride ourselves on high quality PPC campaigns that we continually optimise for long term revenue gains. None of the set-and-forget campaigns you get from the cheapest PPC agency Melbourne offers. If you really want to grow your business, you shouldn’t settle for anything less.
It depends. The truth is, we can’t give you a one-size-fits-all answer on the cost of pay per click and Google Adwords. There are too many variables we need to consider. How much are you willing to invest? What’s your industry and location, and how competitive are they? Which keywords and audiences do you want to target?
PPC is an auction. How much you pay comes down to the supply and demand of keywords. We highly recommend you focus on the level of experience and quality of the PPC agency you work with. That’s where you will find the best value for money.
Everyone. From small business owners in Melbourne to thriving e-commerce businesses and global enterprises, we’re ready to help you unlock the real advantages of pay per click.
No matter how big or small your digital marketing budget, we know how to get the best return on investment every time.
Search engine optimisation (SEO) refers to the techniques designed to improve the natural, organic ranking of a web page in the search engine results pages (SERPs). You employ on-page and off-page optimisation tactics to make your website more attractive to search engines for specific keywords.
The closer you are to the top of the SERPs, the more chance your target audience will see and click through to your website.
Pay per click (PPC) is a paid search advertising tactic. You bid to ensure your ads appear on the results page when someone types in a search query with your keyword. Why is it called pay per click? Because you pay the bid amount every time someone clicks on your ad. Your goal is to generate the most clicks at the lowest cost per conversion, because that’s where you achieve the best return on investment.
So, the main difference between SEO and PPC is simple: SEO is organic, and PPC is paid. But there’s more. SEO provides one of the most sustainable, long-term growth solutions while pay-per-click advertising delivers more immediate results. Together, they form the foundation for the most profitable digital marketing campaigns.
Getting to page 1 of Google naturally doesn’t happen overnight – it takes months. But when you get there, you get the advantages of consistent, targeted traffic over the long term.
If you need conversions right now, a targeted PPC campaign will deliver. PPC is proven to launch businesses from zero web presence to first-page dominance in a matter of hours. And you know what that means? Targeted traffic clicking through to your site. So, if you need to promote an offer with an expiration date, PPC can help you get the word out on Google Shopping to generate real sales – FAST.
PPC also helps you target people with a strong likelihood of buying, which means a high proportion of those clicks translate into actual sales.
Here’s the twist: while SEO and PPC are different strategies with their own unique have strengths and weaknesses, you can use both together to dominate the search results, and the competition. Using PPC data helps inform your SEO strategy and vice versa. You can combine SEO and PPC for remarketing campaigns, and you can invest in both tactics to rule the search engine results– paid and organic. Work with a digital marketing agency who knows how to do SEO, PPC and social media advertising brilliantly and see what’s truly possible.
Getting started with your pay per click services can take as little as 2 weeks or as many as 4 weeks, depending on your current situation. That’s where your $2,000 free audit can help.
When you claim your free audit, our digital growth gurus will get to work investigating your industry, competitors and keywords. You will receive a report that gives you a clear overview of your online situation, plus an in-depth roadmap for your digital marketing success.
Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.