PPC SPECIALIST AGENCY

Melbourne’s Expert PPC services:

Data-Proven Success

Stop wasting money on ineffective PPC services. Trust OMG to optimise your AdWords budget in Melbourne, increasing your quality score, visibility, and conversions.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

OMG - Event - Founders
OMG - Event - Andrew Raso
OMG - Event - Founders
OMG - Event - Mez Homayunfard

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Melbourne’s Premier PPC Agency

ROI-Driven Approach

Achieve exceptional ROI with evidence-based PPC campaigns. Our data-driven approach ensures precise targeting and effective messaging for maximum impact.

Focused on Conversions

Partner with Melbourne’s trusted PPC agency for campaigns that drive conversions. Our custom strategies are designed to boost revenue and avoid one-size-fits-all approaches.

Melbourne’s Expert PPC Team

Our Melbourne PPC team consists of expert practitioners who craft campaigns that outperform competitors. We prioritise understanding your business for optimal results.

OMG - Client Logo - Workscene

Skyrocket Return on Ad Spend for Workscene

OMG - Real Results - Workscene Stats
12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

revenue generated from Social Ads

OMG - Image Gurus

Strategic PPC campaigns for local businesses success

Drive sales and boost conversions with our targeted Pay-Per-Click (PPC) advertising solutions in Melbourne. Our Adwords management services are designed to optimise every click, ensuring your campaigns are highly targeted and cost-effective for the local market.

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown

483%

Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Lauren Jenkins – Zenith Payments

Localised approach

Reach your target audience effectively in Melbourne with our customised PPC campaigns. We use data-driven strategies to target customers at the right time and on the right platforms, understanding their needs and behaviors specific to the area.

Proactive campaign management

Enhance your campaign performance in Melbourne by eliminating underperforming keywords, improving quality scores, and reducing cost per click. Our proactive management approach ensures your campaign is continuously optimised for better results in the local market.

Transparent reporting

Stay informed about your campaign’s performance in Melbourne with our transparent reporting. We provide detailed reports on impressions, clicks, and post-click activities, allowing you to make informed decisions about your PPC strategy tailored to the local market.

We Explain How PPC Actually Works!

Let’s Grow Together

Evidence Driven Systems For Your Optimal Conversion.

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OMG - Meta Business Partner
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Our Approach for Your Results

When every click comes at a price, optimising the number of clicks that turn into sales is crucial.

It all Starts here
  1. 1

    Effective Google Ad Management

    We tailor our strategies to suit the unique needs of each industry, configuring accounts for agility and future growth. Our approach ensures campaigns are adaptable and future-proof, reflecting the industry’s needs and mirroring your sitemap for effective management.
  2. 2

    Actionable Insights

    Our structured analysis not only facilitates data analysis but also highlights critical actions to boost your campaign’s performance. We identify the levers to push for your success, providing clarity and transparency in every decision to drive your campaign forward.
  3. 3

    Optimisation

    Our strategy focuses on fine-tuning for peak performance and simplifying complex processes into actionable insights. We sift through information and analyse accounts meticulously, ensuring every decision is well-informed and impactful. This way, we optimise more efficiently and effectively, ensuring your campaign is always primed for acceleration and efficiency.
  4. 4

    Planning & Testing

    We blend creativity with meticulous planning and clear optimisation to ensure every campaign is a step ahead. By continuously exploring, hypothesising, testing, and refining, we identify opportunity areas for development and move forward with a test-and-learn approach. This dynamic strategy keeps our approach vibrant and compelling, ensuring your success is built on solid, repeatable foundations with measurable outcomes.
  5. 5

    Targeting

    We adjust for device, location, and schedule to optimise targeting options and bid strategies across activities, placing your message where your audience is most receptive. Our strategies go beyond the basics, incorporating sophisticated audience and remarketing tactics to keep your brand front and center.

Your Google Ads
Strategy

OMG - Google Ads Strategy

5 star PPC agency

Why PPC with OMG?

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

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Because marketing shouldn’t be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

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Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

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Achieving PPC success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
OMG - Cathy Xu

Over $500k generated in 30 days

For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.

Cathy XuGroup Paid Search Manager
OMG - Ed Jones

22% high conversion value YoY

Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value. 

Ed JonesHead of Paid Search
OMG - Andrew Sutton

400% increase in leads

For a seasonal campaign, we generated 400% increase in leads for an industry leading  heavy duty ute & tray solutions company.

Andrew SuttonPaid Search Consultant

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘roof top tent’ 1 4
P1 ‘Carrera sunglasses’ 1 100
8,100 ‘aluminum canopies’ 1 48
Rank #10 for ‘hsc tutoring’ 10 100

Our PPC Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway

    Owner
  • We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

    Michael Faro-Tusino

    Digital and Retail Manager
  • Excellent agency to work with and very knowledgeable in their field. Highly recommend using Online Marketing Gurus for all your SEO needs!

    Ami Robertson

    Trades & Events Marketing Manager
  • Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after 3 months of dealing with OMG and being shown how much money we’d saved and how much more traffic we were generating through our website.

    Adam Celestino

  • It’s been amazing working with OMG, Pete especially is easy to work with. We’ve been really happy with our results with OMG. We’ve seen really noticeable year-on-year results through paid, social and organic. The best thing is having that support when we don’t have that expert knowledge.

    Jessica Condon

    Brand & Design Manager
  • We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales! Hannah and Alex have been a pleasure to work with and explain everything to us in layman’s terms, thanks guys!!!

    Sophie Bain

    Director
  • Fantastic company to work with! Our account manager Harriet is so attentive, quick to respond and insightful. It has been a pleasure working with this agency. They have been brilliant at helping us achieve our goals and always provide well thought out solutions. Highly recommend.

    Hilary King

    Marketing Manager
  • Online Marketing Gurus has a fantastic team who are passionate about making your business succeed! I finished up my first campaign with them and will be going again In December to maximise Christmas sales! Thanks everyone at OMG

    David Lack

    Founder
  • Have had a great experience working with OMG. Our account manager Krista is positive, delivers clear reports and updates and is always ready to help with any of our queries. OMG has been instrumental in helping us grow our SEO from scratch. Would recommend to anyone seeking organic digital growth with an agency who cares.

    Rohan Grant

    Marketing & Operations Coordinator
  • Magnificent, professional and efficient from the very first point of contact! Nabil continuously operates above and beyond every expectation, proven to be receptive and trustworthy – he shows exceptional enthusiasm with the knowledge and experience to tailor the right solution for our campaign. We look forward to kicking off this journey together!

    Franco Melatti

    Marketing & Communication Design Coordinator
  • Signing on with OMG was the smartest decision I could have made. They’ve taken the stress out and continually improved my returns beyond expectations. A special shout out to both Kiah and Paul for the unwavering belief in my products and for understanding my market.

    Jasmin Newman

    Director
  • Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.

    Shannon Ingram

    Director
  • The team at OMG are a pleasure to work with. Joseph is our point of contact and we couldn’t ask for a more responsive person. We will continue utilizing OMG’s services thanks to the fantastic people and positive results that have followed over the past 12 months.

    Niki Loe

    Sales Executive
  • We started working with Online Marketing Gurus after trying to get cut-through with two different “agencies” (ones that talked a big game, but ultimately were just out to grab a bit of cash) over the course of 18 months with PPC and SEO. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run and the ROI continues to grow. They also gave us confidence that they way in which they went about our SEO strategy was inline with best practice and was executed to a high standard – which the results have most definitely proved.

    Ben Hogg

    Marketing Manager
  • We have worked with the talented team at OMG for over 1 year now and can’t express how happy we are with their service, knowledge in the digital space and fantastic communication!

    Claud Scar

  • Tom, Johnny & the team have been managing our SEO & PPC for over 2 years. Good team to work with – professional, responsive & knowledgeable.

    Meyry Kwik

    Marketing Manager
  • It’s great working with Hannah from OMG. She’s really taking the time to understand the business and our online marketing goals and the results are showing!

    Luci Rix

  • We are now on our 4th digital provider and whilst some of what we had in the past was good, OMG is by far the best experience we have had. Our results are improving enormously and we are finally getting the traction I always felt we could get. Asia is enthusiastic and responsive and Simon is a great support. Can highly recommend.

    Ellen Baron

  • It’s been a wonderful experience working with Matt. The process has been a smooth one and since the beginning Matt and the team have been completely supportive and always happy to help answer all the questions we may have. Highly recommend Matt and the OMG team for your marketing needs!

    Sevilay Karaman

    Marketing & Creative
  • My rankings are on the up and we already have a number of keyphrases on Page 1 of Google. Caroline Jesset who I speak to regularly, always has enough time for me. I have recently started a PPC campaign and the results are AMAZING. It’s been a real pleasure working with Caroline and OMG.

    Katherine Ward

    Marketing Manager

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

How Can We Help?

Our PPC Services in Melbourne

Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.

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Digital Marketing Melbourne

Generate more traffic, more customers and more revenue with razor-sharp Digital Marketing.
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SEO Melbourne

Skyrocket sales and grow your revenue with a customised SEO Melvourne strategy.

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

Campos Coffee

Success Story #1

Campos partner with OMG for next level SEO and SEM Results.

Dissatisfied with their ROAS and SEO results, Campos partnered with Online Marketing Gurus to help scale their SEO and SEM efforts in the highly competitive Coffee vertical. Online Marketing Gurus delivered an highly targeted SEO Strategy focusing on Content Quality, Improving technical SEO roadblocks and a comprehensive offsite SEO campaign. The results hit like a strong long black.

OMG - Case Studies - Campos Coffee - Stats
TC Boxes

Success Story #2

Out of the box SEO focus stacked with SEM and Paid Media.

In June 2021, T.C Boxes wanted to increase the number of monthly leads and conversions, ultimately increasing their monthly revenue and as such, partnered with Online Marketing Gurus for assistance. Our onboarding process identified how an integrated marketing strategy involving a mix of SEO, PPC and Social Media was a suitable strategy to help T.C Boxes achieve their goals.

OMG - Case Studies - TC Boxes
Cohen Handler

Success Story #3

How They Used SEO, PPC & Social Ads To Increase Visibility and Skyrocket Conversions

Upon onboarding Cohen Handler as a client, it was established that their main priority was to increase the number of leads coming in on a monthly basis. Besides SEO, and optimisations to Cohen Handler’s Content, Link Building and Keyword Targeting strategies, Online Marketing Gurus also engaged in PPC and Social Ads to reach a wider audience in the Sydney and Brisbane markets. The results speak for themselves.

OMG - Case Studies - Cohen Handler
Dymocks Tutoring

Success Story #4

How Dymocks Tutoring Used SEO & PPC To School the Competition and Build Stronger Brand Visibility

In December 2021, Dymocks Tutoring engaged Online Marketing Gurus to help with their digital marketing efforts. Organically, Dymocks Tutoring wanted to expand their visibility, leads and brand online. On the PPC side, the tutoring company wanted to maximise short-term revenue by focusing on improving brand visibility and drive up conversion potential.

omg-case-study-stats-screen-dymocks OMG - Case Studies - Dymocks
Ultraceuticals

Success Story #5

Cosmeceutical Skincare

improving the awareness & authority of their brand name; and finally, competing within a highly competitive industry making it difficult to improve keyword rankings.

OMG - Real Results - Ultraceuticals
Workscene

Success Story #6

How Workscene Used PPC and Social To Skyrocket Return on Ad Spend

By strictly monitoring search terms, adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic, along with constant tracking of bid strategies to increase Workscene’s conversions and/or impression share, we have seen almost double the returns in such a short period of time.

OMG - Real Results - Workscene

Our dedicated experts are ready & waiting to get started today.

WE ARE THOUGHT LEADERS

We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
OMG - Gurulytics Mobile

Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

OMG - Meet The Team - Simon

Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star PPC Agency

Drive genuine business growth

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Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with a PPC company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed PPC campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their PPC strategy with our services.

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Dominate Google search results

Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

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Partner with genuine SEO experts

While some PPC companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.

OMG - Global Agency Guru

A Global Agency. The Same Goal.

Team Members

200+

Client Revenue

$1.3m

Client Retention

98%

Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?
Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
OMG - Global Agency Guru

Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Top 3% Google Ads Agencies in Australia
OMG - Over 200 Passionate Gurus

Visit our office located in Melbourne!

Want to meet the thriving team behind your top campaigns? Come and visit our Melbourne Headquarters, where 200+ Melbourne Gurus hustle.

Melbourne

152 Elizabeth St, Melbourne, Victoria 3000 View On Map

Frequently Asked Questions
about Melbourne PPC

Why you need killer PPC campaigns?

Tired of throwing your marketing dollars and energy on non-performing keywords and website visitors who have no intention to buy? You know pay per click is a highly cost-effective way of advertising on search engines and websites. But how do you get the most out of your budget? That’s where we come in.

Our Melbourne Gurus specialise in PPC services that entirely results driven. We don’t rely on only one tactic – we craft a super-targeted strategy that combines proven methods to get the best from your budget. That can include search advertising, so prospects see your brand at the top of the Google listings when they search, remarketing to target advertising to people who have already visited your site, and ads in social media like Facebook and YouTube.

By weeding out non-performing keywords, we make sure you’re not wasting money on visitors who aren’t going to buy. We target your PPC campaign so precisely that you win more clicks from people who have a stronger likelihood of converting. Because a higher percentage of those clicks turn into real sales, the cost of non-converting and converting clicks is offset to deliver a lower cost per conversion. What does that mean for you? An ROI that will make your boss cry tears of joy. That’s why we’re the PPC agency Melbourne businesses are begging to work with.

Want to see our results?

Ready to get down to the really good stuff? We’re talking about results. That’s what you’re here for. You want to know whether our PPC services will deliver the results you want for your brand. We get it – you have a business case to put together and a budget to justify. So, we’ll make this easy for you. First, remember that the success of a paid search campaign is measured using a few different metrics, depending on what’s important to you. That might be the cost per click (CPC), click through rate (CTR), cost per conversion, etc. We highly recommend using different metrics that fit your objectives. But at the end of the day, the most important metric of all is the return on investment. That’s why we’re here; to get the best ROI possible for your PPC campaigns.

Take a look at our results. We helped a distillery achieve an explosive 500% growth in paid ROI using hyper-targeted PPC campaigns to reach ready-to-buy customers. That’s one happy client! Another client achieved a 90% increase in conversion rate and 54% lower cost per conversion in just 12 months! How did we do it? By not only creating PPC campaigns from the ground up but performing relentless optimisation to get the ultimate return for every dollar.

Does this sound like the kinds of results you’d love? It all starts with your digital marketing audit. Claim your FREE $2000 audit to find out how we can explode your revenue.

Want to meet a Melbourne Guru?

Wondering who the brain is behind every killer campaign? Want to put a face to a name? With incredible local talent, it’s easier than ever to meet a friendly Guru. Our team have an office in the heart of Melbourne. Feel free to drop by or give us a ring.

Our Melbourne office is located at:

152 Elizabeth St, Melbourne VIC 3000

Why is OMG the best PPC agency in Melbourne?

Searching for the best PPC agency Melbourne has to offer? You’ve come to the right place. One thing that makes us stand out from other Adwords companies is our performance-driven approach. Everything we do is focused on getting you results.

Our Gurus have years of experience working on with budgets of all sizes. We use this expertise to create hyper-targeted PPC campaigns that attract the most relevant website traffic.

And we don’t stop there – we watch your campaigns like a hawk to make sure they are continually optimised for the lowest cost-per-conversion. The result? An ROI that will blow your mind.

Does PPC really work? What can it do for my business?

PPC is renowned for delivering phenomenal results to businesses. Why? Because you’re targeting buy-ready consumers browsing online with their credit card in hand. Not only are PPC ads brilliant for brand exposure, but they also generate an insane number of clicks. And not just from anyone – you’re getting clicks from qualified traffic. Around 2 in 3 people searching for products or services are ready to buy and will click on paid ads. People who land on your website from Google Adwords are 50% more likely to purchase something than those who click through from organic search results. And the right ads are proven to improve brand awareness by a staggering 80%.

But here’s the critical part: PPC will only work if you invest time, effort and money in a razor-sharp strategy. PPC success requires expert knowledge of the paid ad tools, platforms and analytics to create highly targeted campaigns that supercharge sales, not just drive-by traffic. After all, every click comes at a price. So, it’s crucial to optimise the number of clicks that turn into conversions. That’s why you need to work with an experienced PPC agency that can craft PPC campaigns that zero in on your target market, drive a lower cost per click, and increase sales with conversion-optimised landing pages.

What is the average return for PPC?

On average, PPC will return $2 for every $1 invested. But you’re not here for average – you want astounding results that will make your business soar. That’s what we provide. By optimising your campaigns for your goals, we help you achieve a phenomenal ROI.

Take a look at our previous PPC campaigns. We helped an online fashion company increase the ROAS (return on ad spend) from 16:1 to 20:1 PLUS a 22% boost in conversion rate! The only way to reach above average and achieve a consistently high return for PPC is through continuous optimisation and PPC management. Our Adwords specialists regularly review keyword optimisation, monitor for bid adjustments, and keep an eye out for low-performing ads to ensure the budget is always focused on driving a stunning ROI.

Are you the cheapest in Melbourne?

No, because we choose not to be. The cheapest PPC services won’t deliver the results you need. It’s as simple as that. We highly recommend you run away from any agency that offers cheap PPC services if you want to get the best ROI.

At OMG, we pride ourselves on high quality PPC campaigns that we continually optimise for long term revenue gains. None of the set-and-forget campaigns you get from the cheapest PPC agency Melbourne offers. If you really want to grow your business, you shouldn’t settle for anything less.

How much should PPC cost?

It depends. The truth is, we can’t give you a one-size-fits-all answer on the cost of pay per click and Google Adwords. There are too many variables we need to consider. How much are you willing to invest? What’s your industry and location, and how competitive are they? Which keywords and audiences do you want to target?

PPC is an auction. How much you pay comes down to the supply and demand of keywords. We highly recommend you focus on the level of experience and quality of the PPC agency you work with. That’s where you will find the best value for money.

Do you focus on big or small companies?

Everyone. From small business owners in Melbourne to thriving e-commerce businesses and global enterprises, we’re ready to help you unlock the real advantages of pay per click.

No matter how big or small your digital marketing budget, we know how to get the best return on investment every time.

How are SEO and PPC different?

Search engine optimisation (SEO) refers to the techniques designed to improve the natural, organic ranking of a web page in the search engine results pages (SERPs). You employ on-page and off-page optimisation tactics to make your website more attractive to search engines for specific keywords.

The closer you are to the top of the SERPs, the more chance your target audience will see and click through to your website.

Pay per click (PPC) is a paid search advertising tactic. You bid to ensure your ads appear on the results page when someone types in a search query with your keyword. Why is it called pay per click? Because you pay the bid amount every time someone clicks on your ad. Your goal is to generate the most clicks at the lowest cost per conversion, because that’s where you achieve the best return on investment.

So, the main difference between SEO and PPC is simple: SEO is organic, and PPC is paid. But there’s more. SEO provides one of the most sustainable, long-term growth solutions while pay-per-click advertising delivers more immediate results. Together, they form the foundation for the most profitable digital marketing campaigns.

Getting to page 1 of Google naturally doesn’t happen overnight – it takes months. But when you get there, you get the advantages of consistent, targeted traffic over the long term.

If you need conversions right now, a targeted PPC campaign will deliver. PPC is proven to launch businesses from zero web presence to first-page dominance in a matter of hours. And you know what that means? Targeted traffic clicking through to your site. So, if you need to promote an offer with an expiration date, PPC can help you get the word out on Google Shopping to generate real sales – FAST.

PPC also helps you target people with a strong likelihood of buying, which means a high proportion of those clicks translate into actual sales.

Here’s the twist: while SEO and PPC are different strategies with their own unique have strengths and weaknesses, you can use both together to dominate the search results, and the competition. Using PPC data helps inform your SEO strategy and vice versa. You can combine SEO and PPC for remarketing campaigns, and you can invest in both tactics to rule the search engine results– paid and organic. Work with a digital marketing agency who knows how to do SEO, PPC and social media advertising brilliantly and see what’s truly possible.

How long does it take to get started?

Getting started with your pay per click services can take as little as 2 weeks or as many as 4 weeks, depending on your current situation. That’s where your $2,000 free audit can help.

When you claim your free audit, our digital growth gurus will get to work investigating your industry, competitors and keywords. You will receive a report that gives you a clear overview of your online situation, plus an in-depth roadmap for your digital marketing success.