SEO Built For Aged Care
- Improve visibility when people are actively researching aged care.
- Make services, locations and key information easier to find and understand.
- Fix the SEO issues limiting enquiries, then build on what’s driving demand.
Your Aged Care SEO Strategy Starts Here
Claim your free SEO strategy valued at $4,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
People Are Searching for Care.
Are You Easy to Find?
Your Services Aren’t Showing Up in the Local Shortlist
When someone searches for residential aged care, respite or home care nearby, they’re often comparing several providers at once. If your locations, service areas and Google presence aren’t easy to find, you can be left off the shortlist before anyone reaches your website.
People Still Have Questions After Reading Your Website
Aged care research comes with practical questions about services, eligibility, fees, funding, locations and what happens next. Older people and those supporting them need clear information to understand their options. If key answers are buried, vague or spread across the site, that uncertainty can become a barrier to enquiry.
Are Referrals Doing Too Much of the Work?
Referral relationships matter, but they don’t always reach people searching independently in the suburbs or regions you want to serve. Organic search gives your home care services another way to be discovered, particularly when you’re expanding coverage or entering new service areas.
Evidence-Driven Aged Care SEO
Better Search Starts With Better Signals
People researching aged care need to understand what you offer, where you provide it and whether your services match what they’re looking for. Our TLC Framework brings together Technical, Links and Content to improve the signals around your organisation, services and locations while making the website more useful throughout the research process.
GEO/AI SEO
Strengthen the content, entities and authority signals that can help your aged care business appear across ChatGPT, Google AI Overviews, Gemini and other AI-led search experiences.
Technical SEO
Fix crawl, indexation, site structure, schema, Core Web Vitals and mobile issues that could be holding your rankings back.
Enterprise SEO
For larger aged care and home service businesses with multiple locations, service lines or complex websites, we build SEO around scale without losing local relevance.
Lead Gen SEO
Target high-intent searches and optimise landing pages around the calls, quote requests and enquiries that matter to your business.
Local SEO
Improve visibility across Google Maps and local search with stronger service-area content, Google Business Profile optimisation and relevant local signals.
International SEO
For aged care service businesses expanding overseas, we help structure search visibility across different countries and markets.
Link Building
Build authority through relevant, trusted backlinks that strengthen your site without relying on spammy shortcuts or low-quality link networks.
Content Marketing SEO
Create useful, search-led content around your services, customer questions and locations, written to attract the right traffic and move people towards an enquiry.
SEO Migration
Protect rankings and organic visibility when you redesign, rebuild or move your website with careful URL mapping, redirects and post-launch monitoring.
B2B SEO
Reach participants, families, support coordinators and plan managers with SEO shaped around considered care decisions and trusted, compliant provider enquiries.
White Label SEO
Give agencies access to experienced SEO specialists, strategy and reporting that can be delivered under their own brand.
Digital PR
Earn stronger authority signals through relevant media coverage and digital PR that can support visibility across traditional search and AI-led discovery.
Trusted by 1,000+ Clients
Not Sure What’s Limiting Your Aged Care SEO?
Case Studies
See What Better Organic Performance Can Deliver
Explore how organic search has helped service-based and healthcare-adjacent organisations attract more relevant enquiries
and create a smoother path from discovery to action.
Organic Visibility Rebuilt From the Ground Up for Lumia Care
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
155%
Increase in top 3 keyword rankings
1,050%
Increase in keywords in top 10 positions
More Aged Care SEO Case Studies
454%
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
Lumia Care
Healthcare, NDIS
20%
A leading International finance company partnered with OMG on SEO. Established almost 20 years ago, this company has become the number one company for surety bonds in the United States. Clients keep coming back because of their low rates, easy process, and exceptional customer service.
NDA Client
Healthcare
60%
Beauty Point Retirement Resort is a luxury aged care provider, founded by the local, family-owned construction company Cuzeno Builders and Developers.
Beauty Point Resort
Healthcare
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
How It Works
A Practical SEO Plan From Audit to Ongoing Growth
You’ll know what we’re addressing, why it matters and how each stage supports better search visibility and enquiry potential.
We review technical health, service pages, local search presence, Google Business Profiles, competitors and conversion paths to uncover the issues limiting performance.
We prioritise the issues most likely to hold performance back, including crawl and indexation problems, weak site structure, incomplete local signals and gaps in key service information.
We map the services, locations and search opportunities worth focusing on first, based on demand, competition and the areas most relevant to your growth plans.
SEO timelines vary by website condition, competition, location and starting visibility. These stages are indicative and don’t guarantee specific ranking or lead-generation results within a fixed timeframe.
We improve service, location and supporting pages around the questions older people and those supporting them are actually researching.
Relevant links and credible off-site signals can reinforce your online presence and support better organic performance over time.
We refine content, structured data and authority signals to help AI search and discovery platforms better interpret your organisation, services and locations.
Rankings, organic traffic, local search performance and enquiries are monitored so we can respond to new opportunities or emerging issues.
Monthly strategy sessions turn the latest performance data into priorities for the next stage of the campaign.
Why Choose Us?
Aged Care SEO Needs More Than a Standard Search Strategy
Providers need local visibility, useful service content and reporting that connects search activity with enquiries. A standard SEO setup can miss those sector-specific needs.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Four Reasons Aged Care Providers Choose OMG
Keep Organic Performance in View
Gurulytics brings rankings, traffic and enquiry data together so you can follow campaign movement without piecing reports together.
14+ Years of SEO Experience
Campaign data, established methodology and more than 14 years in digital marketing shape how we prioritise SEO opportunities.
Specialist Depth Where It Matters
Your campaign is handled by people who work every day in their area of search expertise.
AI-Accelerated. Human-Led
AI helps us analyse and execute faster. Experienced specialists still decide what’s credible, relevant and worth acting on.
Meet the SEO Team
Specialist Expertise Across Every Part of Search
More than 100 SEO specialists bring focused expertise to your aged care campaign, with the right people involved at each stage of the work.
Search Expertise Shaped Around Aged Care
Our specialists work together around the questions, locations and service journeys that matter when people research aged care online.
Danny Andrawes
Chief Executive Officer
Mike Lee
Global Head of SEO
Joakim Stathopoulos
SEO Director
Gemma Dolby
SEO Manager
1,000+
Clients monthly
100+
SEO Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
Hear From Businesses That Have Worked With OMG
See what clients say about the support, communication and SEO experience they’ve had with our team.
Helping Aged Care Providers Get Found Across Australia
We build local SEO around the communities you serve, from major markets such as Melbourne, Perth and Adelaide to regional service areas, helping residential aged care and home care providers reach people researching support nearby.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- Melbourne
- Perth
- Sydney
FAQs
Local rankings improve when your website, Google Business Profile and location signals accurately show who you support, what you offer and where you operate. Aged care SEO should also make it easier for older people and those supporting them to find relevant information when comparing nearby options. For residential providers, care home SEO can include accurate business details, locally focused content, reviews and dedicated location pages. The aim is to build useful local signals around the communities you serve rather than create thin pages that simply repeat suburb names.
Yes, when you genuinely provide each service, separate pages usually make sense because people research them for different reasons. SEO for aged care facilities may focus on residential services, accommodation, location details and the enquiry journey, while home care SEO needs to explain support delivered in a person’s own home and the areas you cover. Respite care also deserves its own useful information. Distinct pages make each service easier to understand while giving search engines a clearer picture of what your organisation provides.
You don’t need to replicate a large directory to compete for valuable searches. A specialist SEO agency for aged care can focus on areas where your own website has an advantage, including detailed service information, local knowledge, helpful answers and a straightforward route to enquiry. Government and comparison platforms may dominate broader research terms, while provider websites can target more specific service, location and decision-stage searches. Your advantage is the ability to provide detailed, provider-specific information that a broad directory may not cover in depth.
Yes, content about fees, contributions and funding can support SEO because these are common questions during the aged care research process. For SEO for home care health services, that may mean explaining how your pricing works and directing readers to current official information about Support at Home. Residential aged care costs can vary according to a person’s circumstances and applicable arrangements, so financial content needs particular care. Keep it current, plainly explained and linked to authoritative sources rather than reducing complex fee structures to broad claims or promises.
There isn’t a fixed month when SEO suddenly starts producing a full enquiry pipeline. SEO for aged care develops over time, with progress influenced by your starting visibility, website condition, competition, service areas and existing authority. Technical improvements and Google Business Profile (GBP) work may create earlier gains, while more competitive rankings can take longer to earn. We focus on whether relevant search exposure, qualified traffic and enquiries are moving in the right direction, rather than promising a particular number of leads within an arbitrary timeframe.
Find the SEO Gaps Limiting Enquiry Growth
Your free SEO strategy, valued at $4,000, examines local search presence, content, technical issues and conversion paths to uncover where performance can improve. We’ll prioritise the opportunities worth acting on first so you know where to focus next.
