From Regional Roots to Online Leader: Bute’s SEO Success Story
bUTE Total Tray Solutions partnered with OMG to boost online visibility and brand authority. Through a targeted SEO strategy focused on content, keywords, and link building, OMG helped drive growth, customer reach, and long-term digital success.
265%
Increase in overall keyword reach
825%
Increase in keywords in top 3 positions
700%
Increase in domain authority
Services
Industries
- Automotive
Challenges
- Low online visibility limited brand awareness and customer reach in a competitive market.
- Lack of optimised keyword strategy hindered search rankings for core product offerings.
- Minimal content and weak site authority reduced organic traffic and search performance.
Strategy & Approach
- Optimised keyword strategy and quality of content and search to overcome prior decline in keyword rankings.
- Improved site visibility by creating content for existing and new category pages to rank for more keywords.
- Creating quality backlinks to help improve organic traffic and keyword indexaction over time as we add more keywords and backlinks over time.
Key Results
ORGANIC TRAFFIC RESULTS WITHIN 6 MONTHS:
- Increased Branded Organic Clicks by 15.3%
- Increased Branded Organic Impression by 9.7%
- Increased Non-Branded Organic Clicks by 12%
- Increased Non-Branded Organic Impressions by 25%
INCREASE IN KEYWORD VISIBILITY:
- ‘Steel ute trays victoria’ – baseline 2(SV: 30)
- ‘Aluminium ute trays victoria’ – baseline 7 (SV: 110)
- ‘Steel tray backs for utes’ – baseline 14 (SV: 10)
- ‘Ute trays for sale victoria’ – baseline 4 (SV: 110)
- ‘Steel ute trays’ – baseline 15 (SV: 390)
KEYWORD REACH RESULTS WITHIN 6 MONTHS:
- Top 3 keywords – increased by 825%
- Total keyword indexation – increased by 265%
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Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
