How City Laser Clinic Grew Organic Traffic By 45%
City Laser Clinic is a local expert in non-surgical cosmetic procedures. Their experienced team of qualified therapists offer a range of laser therapies for their clients. With optimal results, the most up-to-date technology, and the safest procedures, City Laser Clinic customers just keep coming back.
45%
growth in organic traffic YoY
20%
growth in organic conversions YoY
#1
for ‘laser hair removal Sydney’
Services
Industries
- Beauty & Wellness
Challenges
In a competitive cosmetic and lifestyle market, only the market leaders make it to the top spots on Google. That’s where companies can make serious impact by reaching the ready-to-click and ready-to-buy. To make this kind of search engine impact, City Laser Clinic chose to partner with OMG.
- Competitive cosmetic industry
- Website wasn’t attracting enough organic traffic and conversions
Our Approach
Looking to make search engine impact that translates into truckloads of new customers? That’s what City Laser Clinic wanted to achieve. To do this, they needed to rank for the most relevant and profitable keywords — ensuring they were reaching timely ready-to-buy customers. OMG delivered an SEO strategy geared to their goals.
In a crowded cosmetics industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in top 3 rankings for tough keywords including: ‘hair removal sydney’, ‘sydney laser clinic’, ‘laser tattoo removal’, and ‘chloasma treatment’.
- Manual and high quality backlink building to boost online authority and overall search engine visibility
- Painstakingly detailed competitor and customer research to uncover the most profitable keyword opportunities
- Technical SEO and onsite optimization to maximise performance of their website
Strategy & Execution
Superpowering website performance
Technical SEO and onsite optimisation are two core elements of effective SEO. OMG reviewed everything from page speed and schema markup to meta descriptions and redirects.
Outranking cosmetic competitors.
Rising to the top of rankings is often a challenge when there’s high competition.
Key Results
For Mad Paws, this approach to SEO resulted in a 23% increase in organic conversion rate within 6 months.
Furthermore, getting hyper-targeted delivered a 100% increase in organic traffic and 70% growth in organic conversions. In terms of search engine visibility, the Mad Paws website was indexed for 86% more keywords in the same period of time.
The more high-quality and relevant backlinks a website has, the greater search engine visibility you’ll have — and this remains true until today.
That’s why strategic link building was a core part of growing Mad Paws’ online presence. Within 6 months, the number of referring domains increased by 65%. Furthermore, rankings multiplied and traffic doubled.
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Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
