How City Laser Clinic Grew Organic Traffic By 45%

Growth in organic traffic YOY
Growth in organic conversions YOY
for 'laser hair removal Sydney'


City Laser Clinic

About Challenges Our Approach Strategy & Execution Key Results



Beauty & Health

Company Size



Sydney, Australia

About Challenges Our Approach Strategy & Execution Key Results

About City Laser Clinic

City Laser Clinic is a local expert in non-surgical cosmetic procedures. Their experienced team of qualified therapists offer a range of laser therapies for their clients. With optimal results, the most up-to-date technology, and the safest procedures, City Laser Clinic customers just keep coming back.


In a competitive cosmetic and lifestyle market, only the market leaders make it to the top spots on Google. That’s where companies can make serious impact by reaching the ready-to-click and ready-to-buy. To make this kind of search engine impact, City Laser Clinic chose to partner with OMG.

  • Competitive cosmetic industry
  • Website wasn’t attracting enough organic traffic and conversions

Our Approach

Looking to make search engine impact that translates into truckloads of new customers? That’s what City Laser Clinic wanted to achieve. To do this, they needed to rank for the most relevant and profitable keywords — ensuring they were reaching timely ready-to-buy customers. OMG delivered an SEO strategy geared to their goals.

In a crowded cosmetics industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client’s search engine rankings – resulting in top 3 rankings for tough keywords including: ‘hair removal sydney’, ‘sydney laser clinic’, ‘laser tattoo removal’, and ‘chloasma treatment’.

  • Painstakingly detailed competitor and customer research to uncover the most profitable keyword opportunities
  • Technical SEO and onsite optimization to maximise performance of their website
  • Manual and high quality backlink building to boost online authority and overall search engine visibility

Strategy & Execution

OMG - Badge - Tools

Superpowering website performance

Technical SEO and onsite optimisation are two core elements of effective SEO. OMG reviewed everything from page speed and schema markup to meta descriptions and redirects.

OMG - Search Badge

Outranking cosmetic competitors.

Rising to the top of rankings is often a challenge when there’s high competition.

Key Results


Growth in organic traffic YOY


Growth in organic conversions YOY


for ‘laser hair removal Sydney’

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