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SEO

SEO is still the highest intent channel in Australia, but the rules keep moving. Algorithm updates, AI Overviews and rising content volume mean the tactics that ranked you last year may be costing you traffic now. Search engine optimisation is the practice of earning visibility in organic results through technical health, useful content and authority. Our SEO specialists share what is working, refined across more than 1,000 campaigns and 14 years of search.

HARO Link Building: How To Get High-Quality Backlinks Using Expert Quotes
  • SEO
10 minutes read

HARO Link Building: How To Get High-Quality Backlinks Using Expert Quotes

Andrew Raso Avatar
Andrew Raso

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Optimizing Your WordPress Website for Peak SEO Performance
  • SEO
27 minutes read

Optimizing Your WordPress Website for Peak SEO Performance

Andrew Raso Avatar
Andrew Raso

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Technical SEO: What You Need To Know
  • SEO
11 minutes read

Technical SEO: What You Need To Know

Andrew Raso Avatar
Andrew Raso

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Website SEO Checkers: A Comprehensive Guide
  • SEO
20 minutes read

Website SEO Checkers: A Comprehensive Guide

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Danny Andrawes

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How To Use Log File Analysis To Improve Search Engine Rankings
  • SEO
9 minutes read

How To Use Log File Analysis To Improve Search Engine Rankings

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Danny Andrawes

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What Is Marketing Attribution & How To Track It Properly
  • SEO
9 minutes read

What Is Marketing Attribution & How To Track It Properly

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Danny Andrawes

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Influencer Marketing Explained: How Brands Are Winning with Creators
  • SEO
40 minutes read

Influencer Marketing Explained: How Brands Are Winning with Creators

Andrew Raso Avatar
Andrew Raso

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Does On-Page Keyword Density Matter For SEO?
  • SEO
9 minutes read

Does On-Page Keyword Density Matter For SEO?

Andrew Raso Avatar
Andrew Raso

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Rapid URL Indexer: Your Guide to Faster Search Engine Visibility
  • SEO
10 minutes read

Rapid URL Indexer: Your Guide to Faster Search Engine Visibility

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Danny Andrawes

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Google Trends: A Comprehensive Guide
  • SEO
15 minutes read

Google Trends: A Comprehensive Guide

Andrew Raso Avatar
Andrew Raso

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Ultimate Guide to Duplicate Content: Understand, Identify & Fix SEO Issues
  • SEO
25 minutes read

Ultimate Guide to Duplicate Content: Understand, Identify & Fix SEO Issues

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Andrew Raso

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URLs vs. Slugs: Understanding Web Addresses and Their SEO Importance
  • SEO
25 minutes read

URLs vs. Slugs: Understanding Web Addresses and Their SEO Importance

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Danny Andrawes

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Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.