OMG Featured by CommBank on AI in Marketing

Online Marketing Gurus (OMG) has been featured by Commonwealth Bank of Australia (CommBank) for its perspective on how artificial intelligence is being applied in modern digital marketing.

The feature, published on CommBank’s Brighter Perspectives platform, explores how businesses can use AI to improve efficiency, decision-making, and performance across marketing channels. OMG co-founder, Andrew Raso, contributed insights based on his hands-on experience helping brands adopt AI responsibly and effectively within SEO, paid media, and growth strategy.

Practical AI, Not Hype

The contribution focused on the practical application of AI, cutting through the hype to show where AI delivers real commercial value. This includes using AI to:

• Improve content quality and relevance
• Enhance search visibility through data-led optimisation
• Support smarter decision-making across digital campaigns

As discussed in the feature, AI works best when combined with human expertise, strategy, and clear commercial objectives; a philosophy that underpins our approach to digital marketing.

Recognition from a Trusted Australian Institution

CommBank’s Brighter Perspectives platform highlights forward-thinking organisations and leaders shaping the future of business, technology, and innovation in Australia.

Being featured by Commonwealth Bank reinforces OMG’s position as a trusted digital marketing partner for Australian and global businesses navigating rapid changes in search, AI, and online growth.

Read the full feature on Commonwealth Bank

About the author

Andrew Raso

Andrew Raso is the Founder & Global CEO of Online Marketing Gurus (OMG), one of Australia’s most successful independent digital agencies & a recognised leader in data-driven growth marketing. Featured by Commonwealth Bank for insights on AI in digital marketing. Since founding OMG in 2012 with just $500 & a vision to make world-class digital strategy accessible to every business, Andrew has scaled the company to a global team of more than 200 specialists operating across Australia, the U.S., Singapore and the UAE. Under his leadership, OMG has partnered with over 1,000 brands, including Vodafone, LG, Calvin Klein and Fujitsu, & earned 40+ industry awards for innovation & performance. A respected voice in digital transformation & modern entrepreneurship, Andrew is known for his straight-talking approach on Never Not Building podcast, about leadership, work ethic, a commitment to continuous learning, & an ability to turn insight into sustained commercial growth.