151%
Increase in Social Conversions YoY
50%
Increase in PPC Conversions YoY
23%
Increase in Organic Visibility YoY
Services
Industries
- Beauty & Wellness
Challenges
- Highly competitive cosmedical skincare industry with limited visibility.
- Technical SEO issues affecting site performance and user experience.
- Insufficient domain authority and backlink quality.
- Need for unified performance across SEO, PPC, and Social Media.

OMG is proactive, dedicated and results-driven. Highly recommend working with them!

O Cosmedics
Beauty & Wellness
Strategy & Approach
- Integrated digital marketing strategy combining SEO, PPC, and Social Ads.
- Targeted link building to boost domain authority and trust.
- Technical SEO fixes to improve speed, structure, and user experience.
- Content expansion to enhance keyword relevance and engagement.

Key Results
KEY SEO WINS:
- Increased Top 3 keywords by 15% YoY (from 121 to 141)
- Increased Organic Visibility by 23% YoY (from 2,363 to 2,966)
- Increased Referring Domains by 38% YoY (from 175 to 257)
KEYWORD RANKINGS AS OF APR 2023:
- #1 for ‘skin correcting serum’ – search volume: 20
- #1 for ‘v8 peptide complex’ – search volume: 20
- #6 for ‘exfoliating cleanser’ – search volume: 480
- #7 for ‘bha skin products’ – search volume: 20
PAID SEARCH RESULTS WITHIN JUST 6 MONTHS:
- Increased Paid CTR by 48% (from 19.09% to 31.13%)
- Increased Paid ROAS by 53% (from 5.88 to 10.08)
- Increased Paid Conversions by 69% (from 33 to 68)
- Decreased Paid Cost per conversion by 68% (from $50 to $16)
SOCIAL RESULTS AS OF APR 2023:
- Increased ROAS by 121% in 6 months (from 13.38 to 54.52)
- Increased Impressions by 156% YoY
- Increased Purchases by 151% YoY (from 21 to 152)

More Case Studies
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45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
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186%
Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.
Evolution Laser Clinic









