How Ability Options Grew Its Authority and Reach in the Competitive NDIS Sector
Ability Options, a disability support provider, partnered with OMG to grow its organic presence in a crowded NDIS search landscape. Through content, keyword strategy and targeted link building, OMG grew referring domains by 79%, lifted domain rating from 42 to 51, and took NDIS service terms onto page one.
31%
increase in Event Count
3%
increase in Engagement Rate
79%
Increase in Referring Domain
Services
Industries
- NDIS
Challenges
- Thin and under optimised content across key service and program pages limited keyword indexation.
- The disability and employment services sector is highly competitive in search, especially for NDIS related terms.
- Low visibility for high intent service searches like “NDIS counselling services” made it hard to reach people actively looking for support.
Strategy & Execution
- Content and keyword strategy: Rebuilt and expanded content across service and program pages, targeting high intent NDIS and disability support terms.
- Targeted link building: Earned quality backlinks to grow site authority, increasing referring domains from 379 to 677 and domain rating from 42 to 51.
- Non branded visibility: Grew non branded organic impressions by 17%, from 921K to 1.08M, in 6 months.
- Priority keyword gains: “NDIS counselling services” moved from #79 to #6, “NDIS counselling” from #82 to #11, and “disability respite care” from #9 to #5.
Key Results
Organic visibility within 6 months:
- Increased non branded organic impressions by 17%, from 921K to 1.08M
- Increased event count by 31%, from 174 to 227
Authority results:
- Increased referring domains by 79%, from 379 to 677
- Increased domain rating by 21%, from 42 to 51
Increase in keyword visibility:
- “NDIS counselling services”: from #79 to #6
- “NDIS counselling”: from #82 to #11
- “NDIS support coordination providers Melbourne”: from #94 to #13
- “Disability respite care”: from #9 to #5
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