Condom Kingdom Boosts Sales With Strategic SEO Overhaul
Since August 2023, Condom Kingdom partnered with OMG to increase traffic, boost conversions, and strengthen domain authority. Through technical fixes, category optimisation, and targeted link building, the retailer improved visibility, rankings, and sales performance across Australia and New Zealand.
450%
Increase in Domain Rating
245%
Increase in Keywords in position 4-10
78%
Increase in Top 3 Keyword Indexation
Services
Industries
- Retail & E-Commerce
Key Challenges
- Low conversion rate below 1.5% limiting growth.
- Weak domain rating impacting authority and visibility.
- Under-optimized category pages restricting keyword reach and traffic.
Strategy & Approach
- Technical SEO fixes such as 404 page to ensure the website is properly functioning and accessible to search engines and users.
- Category page optimisation to target a broader range of keywords and internal linking optimisation.
- Targeted link acquisition which built greater page authority within a selected category pages.
Key Results
KEYWORD REACH RESULTS WITHIN 6 MONTHS:
- Top 3 keywords indexation – increased by 78% (from 36 to 64)
- Top 4-10 keywords indexation – increased by 245% (from 53 to 183)
- Total keyword indexation – increased by 130% (from 960 to 2,209)
Biggest Keywords Movers:
- ‘candy underwear’ – from rank #14 to #8 (S.V. 1,600)
- ‘buy dildo online’ – from rank #100 to #33 (S.V. 2,400)
- ‘adult stores gold coast’ – from rank #24 to #3 (S.V. 720)
- ‘condom shop near me’ – from rank #11 to #2 (S.V. 1,900)
- ‘best condom in australia’ – from rank #31 to #8 (S.V. 880)
- ‘adult toys shops near me’ – from rank #100 to #10 (S.V. 5,400)
- ‘condom online’ – from rank #100 to #11 (S.V. 5,400)
- ‘buy adult toys’ – from rank #100 to #9 (S.V. 720)
INCREASE IN PRIORITY KEYWORD VISIBILITY:
- ‘sex shops australia’ – from rank #10 to #2
- ‘sex store australia’ – from rank #8 to #3
AUTHORITY RESULTS:
- 450% increase in domain rating – from 2 to 11
- 2,291% increase in referring domains – from 46 to 1,100
Keyword Rankings
More Case Studies
-
186%
Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.
Evolution Laser Clinic
-
15:1
NSI Nails is a wholesale nail supplier in Australia. Largely known for their classy acrylics range appealing to both at-home nail artists and professional nail techs. Since the 1950s, NSI has manufactured high quality monomers, polymers and other enhancement products for the nail industry.
NSI Nails
-
152%
Advantage Skin Clinic partnered with Online Marketing Gurus from 2024 to scale their SEO coverage and content output, they achieved exceptional results in the first 6-months of their campaign.
Advantage Skin Clinic
Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
