Condom Kingdom Boosts Sales With Strategic SEO Overhaul
Since August 2023, Condom Kingdom partnered with OMG to increase traffic, boost conversions, and strengthen domain authority. Through technical fixes, category optimisation, and targeted link building, the retailer improved visibility, rankings, and sales performance across Australia and New Zealand.
450%
Increase in Domain Rating
245%
Increase in Keywords in position 4-10
78%
Increase in Top 3 Keyword Indexation
Services
Industries
- Retail & E-Commerce
Key Challenges
- Low conversion rate below 1.5% limiting growth.
- Weak domain rating impacting authority and visibility.
- Under-optimized category pages restricting keyword reach and traffic.
Strategy & Approach
- Technical SEO fixes such as 404 page to ensure the website is properly functioning and accessible to search engines and users.
- Category page optimisation to target a broader range of keywords and internal linking optimisation.
- Targeted link acquisition which built greater page authority within a selected category pages.
Key Results
KEYWORD REACH RESULTS WITHIN 6 MONTHS:
- Top 3 keywords indexation – increased by 78% (from 36 to 64)
- Top 4-10 keywords indexation – increased by 245% (from 53 to 183)
- Total keyword indexation – increased by 130% (from 960 to 2,209)
Biggest Keywords Movers:
- ‘candy underwear’ – from rank #14 to #8 (S.V. 1,600)
- ‘buy dildo online’ – from rank #100 to #33 (S.V. 2,400)
- ‘adult stores gold coast’ – from rank #24 to #3 (S.V. 720)
- ‘condom shop near me’ – from rank #11 to #2 (S.V. 1,900)
- ‘best condom in australia’ – from rank #31 to #8 (S.V. 880)
- ‘adult toys shops near me’ – from rank #100 to #10 (S.V. 5,400)
- ‘condom online’ – from rank #100 to #11 (S.V. 5,400)
- ‘buy adult toys’ – from rank #100 to #9 (S.V. 720)
INCREASE IN PRIORITY KEYWORD VISIBILITY:
- ‘sex shops australia’ – from rank #10 to #2
- ‘sex store australia’ – from rank #8 to #3
AUTHORITY RESULTS:
- 450% increase in domain rating – from 2 to 11
- 2,291% increase in referring domains – from 46 to 1,100
Keyword Rankings
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