How This Luxury Travel Company Got 97% More Organic Conversions

97%

increase in organic conversions

127%

increase in total website conversions

79%

increase in organic conversion rate

10%

more organic visitors

Case Study

Travel Company

About Challenges Our Approach Strategy & Execution Key Results
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Service

SEO

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Industry

Travel

About Challenges Our Approach Strategy & Execution Key Results

Starting With - About Travel Company

The luxury travel company started from a simple love of island holidays in Tahiti. Everyone in the team regularly visits the island, so they know the area like the back of their hand. They specialise in offering you the ultimate holiday, customised to your interests and preferences. Nothing cookie-cutter, everything tailor made just for you!

Customers keep returning again and again for their “all-in-one” approach. The company handles all the heavy lifting to provide one simple holiday package (without any surprises) — so you can just enjoy your well-deserved holiday.

Challenges

Since partnering with OMG on a custom SEO solution, The luxury travel company has made serious impact on search engines far and wide. Even after 3 years, the results as phenomenal. 97% more organic conversions and 79% increase in organic conversion rate. And it just keeps getting better.

Our Approach

Every day, 100s of people look for new destinations on Google. Without enough search engine visibility, The travel company were missing out on crucial opportunity. That’s why SEO was OMG’s top priority. Our SEO consultants and digital strategists formulated a custom SEO strategy, engineered to deliver qualified, holiday-ready customers.

  • Comprehensive keyword research to map market demand
  • Onsite SEO to maximum website visibility for relevant keywords that are the most profitable as well.
  • Technical SEO for a high-performing website
  • Quality link building for boosting website authority

Strategy & Execution

Cursor selecting www in browser

Dominating digital with maximum visibility

By optimising every website page to rank for relevant and profitable keywords, the travel company achieved market-leading results. Targeted visibility on search engines is a crucial part of capturing and converting customers. In particular, success calls for in-depth knowledge about the business, industry and customers. Achieving these results involved both onsite and technical SEO.

Group 35603

Boosting authority with quality links

Google aims to deliver the most accurate and relevant search results for every query. That’s why “website authority” is such a big ranking factor. It can define whether you make page one or are forgotten on page 10. Part of OMG’s bespoke strategy involved targeted link building to increase exposure and authority — for better rankings.

Key Results

97%

increase in organic conversions

127%

increase in total website conversions

79%

increase in organic conversion rate

10%

more organic visitors

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Rank for the ‘camping chairs’ keyword

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