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How This Luxury Travel Company Got 97% More Organic Conversions

The luxury travel company started from a simple love of island holidays in Tahiti. Everyone in the team regularly visits the island, so they know the area like the back of their hand. They specialise in offering you the ultimate holiday, customised to your interests and preferences. Nothing cookie-cutter, everything tailor made just for you!…

The Luxury Travel Company SEO case study hero luxury and bespoke travel agency

97%

increase in organic conversions

127%

increase in total website conversions

79%

increase in organic conversion rate

Services

Industries

  • Hospitality

Challenges

Since partnering with OMG on a custom SEO solution, The luxury travel company has made serious impact on search engines far and wide. Even after 3 years, the results as phenomenal. 97% more organic conversions and 79% increase in organic conversion rate. And it just keeps getting better.

The Luxury Travel Company bespoke luxury travel SEO case study by Online Marketing Gurus

Our Approach

Every day, 100s of people look for new destinations on Google. Without enough search engine visibility, The travel company were missing out on crucial opportunity. That’s why SEO was OMG’s top priority. Our SEO consultants and digital strategists formulated a custom SEO strategy, engineered to deliver qualified, holiday-ready customers.

  • Comprehensive keyword research to map market demand
  • Onsite SEO to maximum website visibility for relevant keywords that are the most profitable as well.
  • Quality link building for boosting website authority
  • Technical SEO for a high-performing website

Strategy & Execution

Dominating digital with maximum visibility

By optimising every website page to rank for relevant and profitable keywords, the travel company achieved market-leading results. Targeted visibility on search engines is a crucial part of capturing and converting customers. In particular, success calls for in-depth knowledge about the business, industry and customers. Achieving these results involved both onsite and technical SEO.

Boosting authority with quality links

Google aims to deliver the most accurate and relevant search results for every query. That’s why “website authority” is such a big ranking factor. It can define whether you make page one or are forgotten on page 10. Part of OMG’s bespoke strategy involved targeted link building to increase exposure and authority — for better rankings.

SEO services built around your revenue,
not your rankings.

More Case Studies

  • Underneath Calvin Klein’s Digital Success with eCommerce SEO

    142%

    Increase In Organic Revenue

    Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.

    Calvin Klein

  • How Intersport Grew Organic Revenue by 33.5% in 6 Months

    33.5%

    increase in Organic Revenue YoY 

    Intersport is one of Australia’s leading sports specialty retailers, offering a wide range of footwear, clothing, and equipment from the world’s biggest brands including Nike, Adidas, ASICS, Puma, and New Balance. With over 85 stores nationwide and a growing online presence, Intersport gives everyday Australians access to premium sports gear whether they shop in-store or…

    Intersport

  • How They Used SEO, PPC & Social Ads To Increase Visibility and Skyrocket Conversions

    320%

    Increase In Organic Coversions

    Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.

    Cohen Handler

Find Your Biggest SEO Growth Opportunities with OMG

Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.

Enterprise SEO team at Online Marketing Gurus Sydney office

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO call.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap Analysis Find the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor Insights See what your competitors are doing better, and where you can win.
  • Quick-Win Opportunities Identify practical actions that can improve traffic, leads or sales faster.
  • Growth Roadmap Get a clear plan for what to prioritise next across SEO, Google Ads and paid social.