How This Queensland Fashion Brand Used SEO To Skyrocket Company Growth

Upon our initial audit (worth $4,000) & market analysis, we learnt that a huge unique selling point Orange Sherbet had is offering a large size range for their clothes. We identified a large search volume around keywords related to plus-size clothing, showcasing an opportunity for Orange Sherbet to rank for these keywords. We proposed that Orange Sherbet create a plus-size range in order to rank for plus-size specific keywords such as “plus size clothing”, “plus size dresses” & “plus size jeans “. We incorporated content for their plus-size clothing into their content plan and put together a strategy to restructure their navigation header.

Additionally, across the site, there were many pages that weren’t integrating related keywords within their title tags. Furthermore, across key category pages, their meta descriptions were automated to the collection, therefore were well surpassing the 160-165 character limit before truncation. We completed a KWM document to optimise the homepage, collection and product pages across the site. We have since continued to work through the entirety of the site in order to get the correct keywords targeted on each URL.

Lastly, our initial analysis found a large volume of 404 pages which held considerable authority in the past. We 301 redirected these pages to their correct live site version. Without these redirects, any authority these pages had would be lost, as Google’s crawlers come to an end rather than being redirected.

• Truncating metadata and cannibalizing keywords across the site
• Current keyword targeting strategy proved inefficient and costly
• Large amount of 404 pages across the site that are not being redirected
• Website footer was lacking internal links to important pages