How This Queensland Fashion Brand Used SEO To Skyrocket Company Growth

Challenges

Upon our initial audit (worth $4,000) & market analysis, we learnt that a huge unique selling point Orange Sherbet had is offering a large size range for their clothes. We identified a large search volume around keywords related to plus-size clothing, showcasing an opportunity for Orange Sherbet to rank for these keywords. We proposed that Orange Sherbet create a plus-size range in order to rank for plus-size specific keywords such as “plus size clothing”, “plus size dresses” & “plus size jeans “. We incorporated content for their plus-size clothing into their content plan and put together a strategy to restructure their navigation header.

Additionally, across the site, there were many pages that weren’t integrating related keywords within their title tags. Furthermore, across key category pages, their meta descriptions were automated to the collection, therefore were well surpassing the 160-165 character limit before truncation. We completed a KWM document to optimise the homepage, collection and product pages across the site. We have since continued to work through the entirety of the site in order to get the correct keywords targeted on each URL.

Lastly, our initial analysis found a large volume of 404 pages which held considerable authority in the past. We 301 redirected these pages to their correct live site version. Without these redirects, any authority these pages had would be lost, as Google’s crawlers come to an end rather than being redirected.

• Truncating metadata and cannibalizing keywords across the site
• Current keyword targeting strategy proved inefficient and costly
• Large amount of 404 pages across the site that are not being redirected
• Website footer was lacking internal links to important pages

Strategy & Execution

Incredible SEO Results
Our Gurus crafted an SEO strategy aimed to drive long-term visibility increases and increase conversion potential.

Amazing Priority Keyword Wins
Our integrated strategy featured a keyword strategy overhaul to help grow visibility of the Universal Store.

Key Results

To note, OMG helped:

• Generate over $3.7M in organic revenue within 12 months
• Increase referring domains by 142% (from 88 to 236)
• Increase organic visits by 16% MoM
• Increase organic conversions by 47% MoM
• Increase organic non-branded clicks by 389% MoM

These increased rankings allow the Queensland fashion retailer to appear for more relevant queries, leading to more site traffic as we appear for something relevant, leading to more qualified traffic. To note, from a baseline of 100 OMG helped:

• Rank #5 for ‘plus size dresses for women’ (search volume: 27,100)
• Increase the number of keywords in the top 3 positions by 306% (from 48 to 195)
• Increase total keyword reach by 232% (from 2,072 to 6,893)
• Rank #1 for ‘plus size dresses’ (search volume: 301,000)
• Rank #1 for ‘plus size dresses online’ (search volume: 2,400)
• Rank #4 for ‘women’s midi dresses’ (search volume: 12,100)