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Web Design & CRO

Your website is where every channel either converts or leaks. Most Australian sites lose revenue in the same places: slow mobile loading, unclear calls to action, and checkout or enquiry paths built for the business rather than the buyer. This section covers responsive and mobile first design, Core Web Vitals, bounce rate, landing page structure and eCommerce optimisation on Shopify, WordPress and Magento. Practical fixes from our web design and development team, who build and audit sites for a living.

Mobile Website Optimisation for Conversions: The Guru’s Guide
  • Web Design & CRO
3 minutes read

Mobile Website Optimisation for Conversions: The Guru’s Guide

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Andrew Raso

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E-commerce Website Design & Development
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13 minutes read

E-commerce Website Design & Development

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Andrew Raso

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Magento: A Deep Dive
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22 minutes read

Magento: A Deep Dive

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Andrew Raso

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Understanding Responsive Websites: History, Benefits, How-To & More
  • Web Design & CRO
35 minutes read

Understanding Responsive Websites: History, Benefits, How-To & More

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Andrew Raso

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Optimising For Google Mobile-First Indexing
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21 minutes read

Optimising For Google Mobile-First Indexing

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What Is a Good Bounce Rate, and How Can You Improve Yours?
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21 minutes read

What Is a Good Bounce Rate, and How Can You Improve Yours?

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Andrew Raso

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Everything To Know About Shopify SEO
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50 minutes read

Everything To Know About Shopify SEO

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Andrew Raso

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How to Optimise Your Online Store
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35 minutes read

How to Optimise Your Online Store

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Andrew Raso

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eCommerce Tips For Handling Temporarily Out Of Stock Items
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19 minutes read

eCommerce Tips For Handling Temporarily Out Of Stock Items

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Andrew Raso

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15 Click-Worthy Call To Action Examples
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23 minutes read

15 Click-Worthy Call To Action Examples

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Andrew Raso

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Great Local and High Converting Landing Page Design Examples
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66 minutes read

Great Local and High Converting Landing Page Design Examples

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Andrew Raso

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Web3: The Future of the Internet
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9 minutes read

Web3: The Future of the Internet

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Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.