Search Engine Optimisation (SEO) is the process of tweaking and enhancing your website’s health to rank higher in search engine results. It involves practices, such as keyword optimisation, technical SEO, link-building, and more. Effective SEO has the power to grow your online presence, attract more customers, and increase revenue.
From large corporations to small local businesses, SEO can play a massive role in boosting your digital marketing strategy. So, if you’re wondering whether SEO is right for your industry, let’s explore the types of businesses that may benefit from tailored and tactical SEO strategies.
1. E-commerce Businesses
E-commerce businesses are perhaps the most prime candidates for SEO. With so many consumers shopping online, appearing at the top of search engine results can significantly impact sales. Here are a few ways to get the ball rolling:
- Keyword Research and Optimisation — E-commerce businesses can identify the search terms browsers use when looking for products by conducting thorough keyword research. Optimising product and category pages with these keywords improve rankings and visibility.
- Product Descriptions — Unique, detailed and keyword-rich product descriptions can aid in search engine rankings and provide customers with the information they need to make purchasing decisions. SEO prioritizes user experience, and with a detail-rich product description guiding your customers, they may feel more inclined to trust your brand and follow through with a purchase.
- Real and Genuine Customer Feedback — Encouraging customers to leave reviews and ratings on product pages builds trust and creates fresh content that search engines can crawl. Reviews often contain keywords that naturally enhance SEO, a win-win for your business.
Three Results You Can Expect to See from E-commerce SEO
With an effective e-commerce SEO campaign up and running, you will soon notice the following results:
- Increased Visibility — Ranking higher on Search Engine Results Pages (SERPs) means more eyeballs on your website and potential customers for your business.
- Higher Conversion Rates — Optimised product pages lead to a better user experience, which can result in higher conversion rates.
- Long-term ROI — Unlike paid advertising that stops delivering results when the budget is exhausted, SEO delivers ongoing organic, unpaid traffic over time, delivering a better long-term return on investment.
2. Local, Small Businesses
For businesses that serve a specific area or suburb, such as restaurants, law firms, and retail stores, local SEO is a must. Local SEO helps businesses appear in searches that include location-specific keywords, making it easier for nearby customers to find them. Here’s how local SEO can help you become the top choice for nearby customers:
- Google My Business (GMB) Optimisation — An optimised GMB profile can significantly increase visibility in local search results. This includes adding accurate business information, such as hours of operation, address, and phone number, as well as uploading high-quality images and encouraging customer reviews.
- Localised Content — Creating content that speaks directly to your local audience, such as blog posts about community events or local news, can improve your connection with the community and enhance your local SEO efforts.
How Local SEO Can Drive Your Local Business Forward
Competition for local businesses can be tough, but with the right approach to local SEO, you can look forward to:
- Increased Foot Traffic — For brick-and-mortar businesses, appearing in local search results can increase foot traffic as potential customers find your business online and visit in person.
- Enhanced Reputation — Positive reviews and accurate information in your GMB profile can build trust with local customers, enhance your reputation and encourage people to come back.
- Competitive Advantage — Local SEO allows small businesses to compete with bigger brands by focusing on local keywords and audiences.
3. Service-Based Businesses
Service-based businesses, such as plumbers, electricians, consultants, and freelancers, often rely on SEO to connect with customers searching for specific services online — for example, “best plumber near me.” SEO is a big deal regarding lead generation for these businesses. Here’s what your SEO expert may suggest for your campaign:
- Service-Specific Landing Pages — Creating individual landing pages for each service offered, with targeted keywords and detailed descriptions, helps capture search traffic for those specific services. A plumber, for instance, might create separate pages for “emergency plumbing,” “water heater repair” and “leak detection.”
- Content Creation — Writing blogs, guides, and how-to articles that address common customer questions or problems can position your business as an industry expert and attract potential clients. For example, an electrician might write a blog on “how to troubleshoot common electrical issues,” which can attract DIY enthusiasts and homeowners in need of professional help.
- Customer Testimonials — Featuring customer testimonials and case studies on your website builds trust and adds keyword-rich content that can improve rankings. For example, a construction company may showcase a case study detailing how they helped bring a client’s property vision to life, using keywords related to their services.
Three SEO Benefits to Help You Become the Top Choice in Your Industry
For many service-based businesses, SEO is the key to gaining new customers and can mean greater:
- Lead Generation — SEO helps service-based businesses attract qualified leads actively searching for their services.
- Brand Authority — High-quality content that ranks well in search results can establish your business as a trusted authority in your industry.
- Cost-Effective Marketing — SEO provides a budget-friendly way to reach new clients compared to traditional advertising methods like print or TV ads.
4. Non-Profit Organisations
SEO can greatly benefit non-profit organisations by increasing visibility for their causes, attracting donors, and engaging volunteers. With limited marketing budgets, non-profits often rely on organic search traffic to reach their goals.
- Cause-Related Content — Create content that highlights the impact of your work and educates the public about the issues you address. This can attract attention from people passionate about your cause. This content should also incorporate relevant keywords.
- Donation Page Optimisation — Ensure that your donation pages are easy to find and navigate, with clear CTAs (call-to-action) and optimised for keywords like “donate to [name]” can increase the likelihood of receiving contributions.
- Engaging with the Community — Engage with local communities through local SEO by participating in local events, getting listed in local directories, and optimising content for local search terms to boost visibility within specific regions.
Depending on your non-profit organisation’s goals, investing in SEO could increase donations, generate more awareness for your cause and boost volunteer engagement.
Combining SEO With Other Digital Marketing Services — Is it Worth it?
While SEO is an influential tool for driving unpaid traffic, combining it with other digital marketing strategies can create a comprehensive strategy that maximises results. At Online Marketing Gurus, we believe a well-rounded approach to digital marketing is the right approach. In addition to SEO, we recommend incorporating the following digital marketing strategies into your next campaign:
- Paid Advertising (PPC)
Sure, SEO is a long-term strategy — but sometimes you need immediate results. That’s where paid advertising comes in. PPC services can complement your SEO efforts by targeting competitive keywords that are tricky to rank for organically. This ensures that your business has a better chance at appearing at the top of search results, driving targeted traffic to your website while your SEO strategy gains momentum.
- Social Media Marketing
Social media is a powerful tool for boosting your content, engaging with your audience, and building brand awareness. Integrating social media marketing with SEO allows you to discover a broader audience and drive more traffic to your website. Partnering with an experienced digital marketing agency helps create a social media strategy that supports SEO and strengthens your digital presence.
- Email Marketing
Email marketing is and continues to be one of the most effective ways to nurture leads and maintain relationships with customers. When combined with SEO, it can drive traffic back to your website, encourage repeat visits and support your overall digital marketing strategy. Your digital marketing consultant can help you create targeted email campaigns that complement your SEO efforts and keep your audience engaged.
Master your Digital Marketing with our Experienced Team at Online Marketing Gurus
Whether you’re running a fast-growing retail store, opening a small cafe or managing a non-profit organisation, SEO has the power to help you see numbers like never before.
At Online Marketing Gurus, we understand that SEO is just one piece of the digital marketing puzzle. That’s why we offer a full suite of digital marketing services designed to work together and deliver the best possible results. We have more than a decade of experience in digital marketing and access to the latest SEO tools and software to help our clients thrive.
From content marketing and PPC to paid social media advertising and beyond, our experts are here to help you determine the best digital marketing approach for your business to ensure success.
