BigCommerce SEO Services
- BigCommerce is a strong eCommerce base, but category pages need sharper thinking than “add products”.
- Your product categories need the right BigCommerce SEO to show up on Google.
- Prioritise the technical and content fixes that move revenue first.
Get Your BigCommerce SEO Strategy
Claim your free SEO audit & strategy valued at $4,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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SoWatt
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Why You Need Specialist BigCommerce SEO
Your Store Looks Ready. Google Needs More Convincing.
Your Products Aren’t Showing Up Where Buyers Search
The catalogue is live, the products are solid but organic traffic still feels lighter than it should. Category pages are thin, product pages are under-optimised and your best sellers are playing hide and seek in the search results. Cute for toddlers. But for revenue? Not at all.
Your Technical SEO Feels Harder Than It Should
BigCommerce handles plenty out of the box, until sitemap issues, canonical tags, URL structure, page speed, schema markup and tracking gaps start making things murky. One small setting can affect how Google crawls and understands the store, and nobody wants to break checkout while trying to fix rankings.
Your Reporting Shows Traffic, Not What To Do Next
GA4, Google Search Console and platform reports might tell you what happened, but not always what deserves attention first. You can see impressions, clicks and sales moving around, but the link between traffic and conversion still feels foggy. That’s where guesswork starts getting expensive.
Evidence-Driven SEO
From Product Pages To Page Speed, We Find What’s Holding Growth Back
BigCommerce gives you the foundations for a serious online store, but search performance depends on how every page, product, category and technical signal works together. OMG is the BigCommerce SEO agency that looks at the full system then applies our proven TLC Framework: Technical, Links and Content.
Your store has the products.
Let’s find the search gaps costing them clicks.
Our Process
How We Build Your BigCommerce SEO Plan
At OMG, we don’t poke around your store, send a 40-page audit and leave you to interpret the crime scene. We work through your setup in a clear sequence, so every recommendation has a reason, a priority and a commercial upside.
We review the full search setup, including on-page SEO, Core Web Vitals, page speed, sitemap, robots.txt, canonical tags, URL structure, schema markup, internal linking, product pages, category pages and organic traffic performance.
Not every issue deserves a panic meeting. We separate cosmetic SEO noise from the problems actually holding back rankings and conversions. That might be thin category copy, messy product variants, duplicate URLs, weak metadata, slow templates or missed search intent.
You get a practical action plan ranked by impact, effort and revenue potential. Your team knows what to fix first, what can wait and what will give your BigCommerce store the best shot at stronger organic growth.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our SEO Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Case Studies
See What Smarter SEO Can Do For A
BigCommerce Store
BigCommerce SEO is not about polishing product pages for the sake of it. The real job is turning technical fixes, sharper content and stronger authority into traffic that knows what it wants. Here’s how OMG helps businesses turn search visibility into measurable growth.
Underneath Calvin Klein’s Digital Success with eCommerce SEO
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
142%
Increase in Organic Revenue
52%
Increase in Organic Traffic
More SEO Case Studies
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
Retail & E-Commerce
40%
Sheridan has been creating premium quality home and lifestyle products for 50 years, loved as an icon of distinctly Australian style. Inspired by the unique Australian landscape, they passionately create beautiful Australian living each season, through tonal and textural subtlety for the home. Partnering with OMG to increase site traffic, we devised an integrated SEO…
Sheridan
Retail & E-Commerce
37%
Artline is an iconic manufacturer of pens and markers. Over 50 years in business, they’ve grown a trusted reputation worldwide for their highest quality and reliability. Artline also maintain strong production standards that are environmentally sustainable.
Artline
Retail & E-Commerce
#1
Boating, Camping & Fishing, otherwise known as BCF, are Australia’s leading suppliers in outdoor equipment and supplies to ensure you live your best outdoor life, with now over 150 stores Australia-wide.
BCF
Retail & E-Commerce
222%
Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.
Tommy Hilfiger
Retail & E-Commerce
320%
Hello Molly, a global online fashion retailer, partnered with OMG and Mindarc to fix poor search visibility and PPC ROI. Through technical SEO, data-driven PPC and strategic link building, we doubled online sales in 18 months, lifting search visibility 347% and PPC ROI from 2:1 to 6:1. About Hello Molly Hello Molly is one of Australia’s…
Hello Molly
Retail & E-Commerce
For Stores That Need More Than Basic SEO
Why Choose OMG As Your BigCommerce SEO Agency?
Some agencies treat BigCommerce like any other CMS with a checkout button attached. That’s how stores end up with nice-looking pages, underfed categories and reports that say “traffic is down”. OMG looks at the whole commercial system, from diagnosis to reporting.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
3 Things Other BigCommerce SEO Agencies Struggle To Match
Gurulytics: Real-Time Reporting Without The Monthly Mystery Box
You shouldn’t have to wait ‘til the end of the month to see if your rankings moved, traffic dipped or a high-value product page started slipping. Gurulytics, our proprietary AI reporting tool, gives you clearer visibility across rankings, conversions and revenue, so your BigCommerce SEO decisions are based on live evidence, not stale screenshots.
Not One SEO Brain. An Entire Growth Department.
BigCommerce growth rarely comes from one tidy fix. It needs technical SEO, content, links, analytics, CRO thinking and platform know-how moving in the same direction. OMG gives you access to hundreds of specialists across the board, so your strategy isn’t trapped in one person’s opinion or one channel’s blind spot.
14+ Years of Experience
Anyone can ask AI for SEO advice now. The difference is knowing what to trust, what to ignore and what will actually move the needle for your store. OMG brings 14 years of campaign data across eCommerce, service, B2B and local markets, so AI becomes a tool in the strategy, not the strategy wearing a clever hat.
Meet Your BigCommerce SEO Team
BigCommerce SEO Experts Who Know Where Growth Gets Stuck
Your SEO team should understand more than rankings. They need to know how technical fixes, content and authority all work together once
a real customer lands on your store. OMG brings the strategy, platform awareness and clear direction to help your products get found,
clicked and bought, without turning every SEO fix into another vague ticket in the backlog.
1,000+
Clients monthly
200+
Digital marketing specialists
60+
Global industry awards
150+
Industries
Our BigCommerce SEO Services
Scale Your BigCommerce Site with the Right SEO Services
When SEO is underperforming, the problem usually sits in one of three places: the site cannot be read properly, the content does not match commercial intent,
or the business does not have enough authority to compete. TLC is how OMG finds the gap and fixes it in the right order.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Link Building
We help build authority with quality backlinks from relevant, trusted sources. No shortcuts, no link farms, no offshore spam. Just link building that is designed to support sustainable organic growth.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Client Testimonials
Hear From Brands That Wanted More
From Their SEO Activity
Our clients say it better than we ever could.
An eCommerce SEO Agency for SMBs Nationwide
Selling through eCommerce in Sydney or trying to outrank bigger players from Perth? OMG helps Australian businesses turn their stores into stronger organic growth channels, with technical depth, content direction and commercial thinking built into every move.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
BigCommerce SEO FAQs
Here are the questions we hear from store owners trying to turn a solid platform into a serious organic growth channel.
We work with BigCommerce stores at different stages, not just the ones with warehouse robots and a CFO named Greg. What matters is whether SEO can realistically help you grow. If your store has demand, margin and room to improve visibility, we can assess what is worth fixing first. Sometimes that means a full SEO strategy. Sometimes it means getting the basics right before you spend like a hero.
No one enjoys being trapped in a contract that feels longer than a wet summer. Our promise is to explain the engagement clearly before anything starts, including scope, timelines and what success should look like. SEO does need time to build momentum, but that should never be used as a hiding place for vague work or foggy reporting.
Some fixes can show movement quickly, especially if your store only has crawl issues, broken metadata or page speed problems. Bigger gains usually take months, because Google needs time to recrawl your site, reassess the work and compare you against competitors.
A proper BigCommerce SEO audit looks at the parts of your store that affect search visibility and sales. That includes technical SEO, crawlability, sitemap setup, robots.txt, canonical tags, URL structure, Core Web Vitals, page speed, schema markup, on-page SEO, meta titles and descriptions, category content, product pages, internal links, backlinks, GA4 and Google Search Console data. In plain English: we find what’s blocking growth, then tell you what deserves attention first.
The goal is the same: better rankings, better traffic and better revenue. The platform mechanics are different. BigCommerce has its own way of handling URLs, product structures, categories, faceted navigation, apps, templates, schema and technical settings. Treating it like Shopify with a different logo is how problems get missed. Same sport, different playing surface.
Yes! Faceted navigation can be useful for shoppers and a tiny chaos machine for SEO. Filters, parameters and product variations can create duplicate or low-value URLs that waste crawl budget and confuse Google. We can review how your faceted navigation is behaving, then recommend the right mix of canonical tags, indexation rules, internal linking and URL handling.
You can lose rankings during a migration if it’s handled badly. But that’s not a BigCommerce problem, but a planning problem. A clean migration needs redirect mapping, URL checks, metadata preservation, structured data review, sitemap updates, tracking setup and post-launch monitoring. Done properly, it should protect as much organic equity as possible.
No agency can honestly guarantee that, and anyone who does should probably be escorted away from the keyboard. What we can do is improve the signals that make your store easier for search engines and AI systems to understand: clear content, structured data, strong authority, useful answers, clean technical SEO and consistent brand information across the web. AI visibility still starts with being genuinely useful and technically readable.
You’ll see more than a ranking chart doing interpretive dance. We report on the metrics that show whether SEO is moving the business: organic traffic, keyword visibility, conversions, revenue, landing page performance, technical fixes, content progress and commercial opportunities. Gurulytics also gives clearer visibility across what is changing, so you are not waiting for a monthly PDF to discover what happened three weeks ago.
Let Our BigCommerce SEO Experts Find What’s Blocking Your Store
Your store doesn’t need another vague SEO checklist. It needs a proper look at what’s stopping Google from ranking the pages that matter. We’ll help identify the highest-impact fixes, then show you where to focus first.
