How an Outdoor Furniture Company Used SEO For Elegant Results
With showrooms and warehouses across Australia, Outdoor Elegance brings the best in outdoor furniture trends from around the world into Aussie backyards. Priding themselves on offering quality outdoor furniture packages at exceptional value to customers, Outdoor Elegance brings the best in styling from around the world.
148%
increase in top 3 keyword rankings
#1
ranking for ‘outdoor setting’
179%
increase in organic revenue YoY
Services
Industries
- Retail & E-Commerce
Challenges
Upon onboarding them as a client in October 2019, our Gurus uncovered a couple of challenges, being a content gap on the main category pages; unoptimised and missing metadata elements; missing relevant web page schema markups; and a lack of search engine visibility in general.
- Content gap on key category pages
- Unoptimised and missing metadata elements
- Missing relevant web page schema markups
- Lack of general search engine visibility
Great service and they know their stuff. Proof in the results. Special mention to Krista for always being on hand with expert assistance.
Outdoor Elegance
Retail & E-Commerce
Our Approach
Writing good quality content was a major priority. We found that many key category pages had low word counts and lacked SEO optimisation. To address this, we enhanced existing pages and created new ones targeting the most profitable and relevant keywords.
Additionally, we developed a multi-channel conversion strategy, combining organic search (both branded and non-branded), paid search, and social media. Our analysis showed the most effective path involved users discovering the brand via search and returning through direct channels to complete their purchase.
Strategy & Execution
Awesome SEO Results
Over the course of 3 years, Online Marketing Gurus delivered a Search Engine Optimisation strategy that featured high-quality backlinking from referring domains with high domain authorities, content creation and optimisation on key category pages and implementation of appropriate schema markup to occupy more of the SERPs to drive conversions.
Incredible Keyword Wins
As content was a key focus for Outdoor Elegance, Online Marketing Gurus made sure they were utilising their keyword management document to bridge the content gap left on key category pages that were in need of optimisations.
Key Results
From this, we saw an increase in:
- Organic eCommerce conversion rate by 81% YoY
- Top 3 keyword rankings by 148%
- Overall organic keyword universe by 49%
- Organic revenue by 179% YoY
- Increase top 3 ranking keywords by 148% (from 306 to 759)
- Rank #1 for ‘outdoor dining set’ – Av. Monthly search volume: 9,900
- Rank #2 for ‘outdoor heater’ – Av. Monthly search volume: 6,600
- Rank #3 for ‘outdoor furniture’ – Av. Monthly search volume: 90,500
- Rank #5 for ‘outdoor gas heater’ – Av. Monthly search volume: 4,400
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