Link Building Services For Real Site Authority
- Earn link building results that survive algorithm updates, not shortcuts that get penalised.
- Get pitched to real Australian journalists by writers who know your category.
- See every link documented, so your backlink profile holds up under audit.
Get Your Link Building Strategy
Claim your free strategy valued at $4,000
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Hannan Tew Lawyers
Long time user of OMG, but first time reviewer. We’ve just had an awesome 2 years with them.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Artline
We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic.
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361 Degree Consultancy
We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales!
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Dymocks
I’ve worked with a number of agencies over the past decade and they are the best by far. The team offer an affordable service with a huge amount of value added insight. In addition, they’re proactive and are constantly looking for improvement in our business which is an appreciated quality in a business partner. Can’t recommend highly enough!
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC.
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Cohen Handler
Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.
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Ultraceuticals
Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with.
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Eye Concepts
OMG has a great team of SEO specialists who are extremely helpful and knowledgable. We’ve been with OMG for about 3 months now and have already seen a significant improvement on our Google Rankings.
Sound Familiar?
Your Backlinks Are Either
Hurting You or Doing Nothing
You bought links once and now Google is watching.
PBNs, link farms and paid exchanges worked in 2014. They get manual actions now. Most penalised sites do not know they have a problem until traffic drops overnight, by which point the cleanup is more expensive than the campaign that caused it.
Your last agency built links you cannot find anymore.
Cheap link building leaves you with a list of URLs that 404 within twelve months. Earned editorial links live on named publications that are still publishing. The asset only counts as an asset if it is still there when Google recrawls.
Links are in your report. Rankings have not moved.
The links are technically there. They just point to pages Google does not care about, from sites Google does not trust, with anchor text that signals you bought them. Volume of links is not authority. Where they sit and how they were earned is.
What we build
Links from Real Publications
Every link we build is earned through outreach to credible publications, community mentions on relevant forums and on topics that match your category. Paid placements, link exchanges and PBN routing are off the table. The links you get are the kind Google rewards, not the kind that triggers a manual action.
DR20 to DR60+ editorial links, fully documented
Every link comes from a list of hand curated list of Australian and International publications with and an audience that includes your buyers. You see the outreach record, the publication traffic data and the live URL. The work is auditable from the first month.
Every link is accompanied by content created by our team & fully on brand
Real outreach is a pitch from someone who has read the publication and understands what its audience cares about. Templates and bulk sends get filtered before they are read. We pitch one publication at a time, on topics they would publish anyway.
White-hat from day one, no cleanup later
Manual penalties are expensive to recover from and embarrassing to explain. Every link we build is the kind Google can audit without flagging your site. Being safe upfront costs less than cleaning up paid links three years later.
Not sure which of your existing backlinks
are helping or hurting your rankings?
How It Works
Your SEO Growth Strategy in Three Steps
The link building side of your SEO campaign, broken down month by month.
We review technical health, keyword performance, competitor gaps and conversion paths across 100+ data points. You get a clear picture of what is actually happening, ranked by what will produce the fastest commercial return.
Core Web Vitals, crawl errors, site architecture, priority pages and on-page optimisation are handled before new content or links move forward. This is the work most agencies skip because it does not show up in a traffic graph.
From there we produce content, build authority through DR60+ editorial links, and monitor technical health continuously. Gurulytics shows what has moved, what has not, and where the next opportunity sits.
New content for priority SEO keyword targets. Existing content refreshed where organic rankings have stalled.
Earned editorial links from DR60+ Australian and international publications. Every link is documented in Gurulytics.
Content structures and semantic entity mapping that get your business cited in AI-driven search results.
Continuous monitoring. Issues addressed before they affect rankings.
Live Gurulytics data. What has moved, what has not, and where the next opportunity sits.
Trusted by 1,000+ Clients
In The Last 12-months We Delivered Our Link Building Clients
2.1B+
search impressions
53M+
website visitors
22M+
tracked conversions
$170M+
tracked revenue
Case Studies
Earned Links. Real Australian Publications.
Verified Outcomes
For every link building project we publish the client, the publication, the timeframe and the ranking lift.
Beyond the Newsstand: MagShop’s Digital Domination
In an increasingly competitive digital landscape, even industry leaders like MagShop face challenges in maintaining organic visibility. Our mission was to not just compete, but to dominate. Through a laser-focused SEO strategy, we redefined MagShop’s organic presence, delivering high-intent traffic that converts. MagShop is Australia’s go-to for magazine subscriptions, but even the biggest names need…
142,166
organic sessions, a 38.92%
YoY increase
52%
Increase in Organic Traffic
More SEO Case Studies
541%
Noble Loans offer financing to small businesses in Australia. Their fast & affordable cash flow solutions fuel ideas and fast-track growth. Growth is the goal for the businesses, along with Noble Loans itself.
Noble Loans
Finance
264%
Woodward & Co is a boutique accounting firm offering advisory services for all types of businesses wanting to take it to the next level. Located in Clayfield, Queensland, they emphasise a high quality of service — prioritising prompt communication whilst meeting deadlines punctually. This helps achieve the best tax result along the way.
Woodward Co
Finance
85%
Committed to helping Aussies reach their financial goals, Now Finance, located in North Sydney is Australia’s only no-fee personal loans lender. By calculating a personal rate, Now Finance uses sophisticated technology and industry experience to help align applicants with a loan to suit their needs.
Now Finance Group
Finance
Why Choose Us?
What Makes OMG Different From Other Link Building Agencies
Most link building agencies look credible on paper. The difference shows up when you ask how the links are earned, where they sit
and whether they are still there twelve months later.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Magento Agency Partner
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Woocommerce Agency Partner
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Wix Agency Partner
Three Things That Give You More Control Over Your Backlink Profile
Editorial relationships built over 14 years, not bought yesterday
Real link building runs on relationships with editors and journalists who trust your pitch. OMG has built those relationships across Australian publications since 2012. You start with access most agencies are still trying to earn.
Every link audited against your category, not against a generic DR list
Domain Rating is one input. Topical relevance to your business and audience is the bigger one. We pick publications your buyers read, not the ones that publish anything for the right price.
Anchor text and link velocity that look natural to Google
Over-optimised anchor text and unnatural link velocity trigger algorithmic penalties. We map your existing anchor profile first, then pace and vary new links against it. The growth curve looks like a business earning coverage, not an agency buying it
Meet the Outreach Team
The Outreach Team That Earns Your Links
Real outreach is a conversation. Our team writes every pitch, manages every editorial relationship and follows up every response.
1,000+
Clients monthly
100+
SEO specialists
30+
SEO industry awards
150+
Industries
Our SEO Services
Maximise Your SEO Revenue with Tailored SEO Strategy
When SEO is underperforming, the problem usually sits in one of three places: the site cannot be read properly, the content does not match commercial intent, or the business does not have enough authority to compete. TLC is how OMG finds the gap and fixes it in the right order.
GEO/AI SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
Technical SEO
We fix the foundations that help search engines crawl, understand and rank your website. That includes site architecture, Core Web Vitals, schema, indexation and the technical issues holding performance back.
Enterprise SEO
Built for complex sites, multiple stakeholders and large product or location footprints. We align SEO with commercial priorities and scale wins across thousands of pages.
Lead Gen SEO
SEO engineered for pipeline, not just rankings. We target high-intent commercial keywords, optimise landing pages for conversion, and tie organic traffic back to qualified leads and revenue.
Local SEO
Get cited in ChatGPT, Perplexity, Gemini and Google’s AI Overviews. We optimise your content, entities and authority signals so AI assistants surface your brand when buyers ask.
International SEO
International SEO Hreflang, country-specific keyword research, subdomain architecture. Across the US, UK, Europe, Asia-Pacific, and UAE.
Content Marketing SEO
We create search-led copy that speaks to real customers, not just algorithms. Every page is built around search intent, readability and the actions you want visitors to take.
SEO Migration
Website migrations can put rankings, traffic and leads at risk. We plan and manage the SEO details before, during and after launch to help protect visibility through the transition.
B2B SEO
In B2B, you can have SEO that builds traffic or SEO that builds pipeline. We SEO that works through months of buyer research, half of it now on ChatGPT, and shows up in the pipeline rather than just the dashboard.
eCommerce SEO
Ecommerce SEO builds something different: a channel that keeps selling without a cost per click attached, and gets stronger the longer it runs.
White Label SEO
OMG’s white label SEO services give agencies access to experienced SEO specialists, dedicated account management and white-label reporting through Gurulytics, all delivered under your brand.
Digital PR
OMG’s digital PR services help you earn the authority signals that actually move rankings across SEO & LLMs like ChatGPT, Co-Pilot, Perplexity & Gemini.
Client Testimonials
What Our Clients Say About Our Link Building
Our clients say it better than we ever could.
Results-led SEO Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we deliver SEO that drives rankings, traffic and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
FAQs
Want to learn more? Here are some of the most common questions we hear day to day.
Yes. Every link we build is earned through outreach on an established publication, with a working journalist, on a topic the publication would publish anyway. We do not use private blog networks, link farms or paid placements that violate Google’s guidelines. Every link is documented in Gurulytics so you can audit the work yourself.
The first links typically land in month two, with ranking lift visible from month three onwards. Page authority compounds, so the campaign produces more in month six than month two. We track every ranking change against the date each link was earned, so you see the cause-and-effect rather than guessing.
Gurulytics shows every link we have earned, the publication’s Domain Rating, the live URL, the date it was earned, and how rankings moved after it was indexed. The reporting is live, not a monthly PDF. You can pull the data anytime your CFO asks.
Editorial links earned on credible publications stay live for as long as the publication keeps the article live. We monitor every link we earn and flag any that drop, with replacement work where appropriate. Cheap link building burns out within twelve months. Earned links typically outlast the campaign that built them.
Topical relevance is the single biggest filter we apply before pitching. We pick publications your buyers read and journalists who cover your category. A high-DR link from an irrelevant publication is worth less than a DR50 link from a publication that talks directly to your market.
Yes. Local citations and editorial mentions in Australian publications signal to Google where your business operates and which audience it serves. They support local pack rankings as well as organic. We weave local-relevance signals into the outreach plan when local visibility is a priority.
Digital PR is one tactic inside a broader link building program. It produces editorial coverage through media stories, data studies and commentary. Link building also covers niche edits, broken-link reclamation, resource-page placements and category-led outreach. We use whichever combination produces the right links for your category at the right pace.
Yes. We run white-label link building programs for agencies who need editorial placements they can present to clients under their own brand. The work is documented the same way, with publication research, outreach records and placement reports your agency can hand over. Pricing on white-label retainers is set separately to retail rates.
Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
