RenewCo Solar
Between December 2025 and February 2026, Australian solar provider RenewCo Solar partnered with COOL Media to execute a programmatic digital display campaign focused on generating qualified, cost-efficient leads. With growing consumer interest in renewable energy solutions, the campaign aimed to connect RenewCo Solar with homeowners actively researching solar installations and drive measurable lead outcomes.
65
Total Leads Delivered
15%+
total leads influenced by COOL Media
$234
Cost per Lead (CPL)
Services
Challenges
- Generate high-quality solar installation leads
- Deliver leads at an efficient acquisition cost
- Reach homeowners actively considering solar solutions
- Support RenewCo Solar’s sales pipeline growth
- Demonstrate measurable media influence on total lead volume
Strategy & Execution
COOL Media implemented a programmatic digital display strategy designed to capture high-intent audiences throughout the research and consideration phase of the solar purchase journey.
Key strategic elements included:
- Audience targeting focused on homeowners and energy-conscious consumers
- Behavioural and contextual targeting aligned to solar and sustainability interests
- Conversion-led optimisation to prioritise placements driving lead submissions
- Cross-device delivery to maintain consistent brand exposure
- Measurement framework to assess media influence on overall lead generation
The campaign ran continuously across the summer period, ensuring sustained visibility during a time when many households evaluate home improvement investments.
Media Channels
- Programmatic Digital Display
- Premium Australian publisher environments
- Mobile, desktop, and tablet inventory
Investment & Delivery Outcomes
The campaign successfully delivered qualified leads while maintaining strong cost efficiency aligned to RenewCo Solar’s acquisition targets.
Key Results
Key Performance Results:
- Total Leads Delivered: 65
- Cost per Lead (CPL): $234
- Media Influence: 15%+ of total leads generated during the campaign period were influenced by COOL Media activity
- Efficient pipeline contribution supporting downstream sales conversion
Impact
The campaign demonstrated how programmatic display can play a critical role in lead generation for high-consideration categories such as solar energy.
By influencing more than 15% of all leads during the period, COOL Media’s activity provided measurable support to RenewCo Solar’s broader acquisition strategy, helping expand their sales pipeline with qualified prospects.
Key Takeaways
- Programmatic display effectively reached homeowners in the research phase.
- Data-led optimisation delivered cost-efficient lead acquisition.
- Media exposure contributed meaningfully to total lead volume.
- Always-on visibility supported sustained demand generation.
Conclusion
The December 2025 – February 2026 campaign highlighted the effectiveness of COOL Media’s programmatic approach in driving scalable, efficient lead generation for RenewCo Solar.
Through targeted audience strategies and continuous optimisation, the campaign delivered measurable business impact while building a strong foundation for future performance-led growth initiatives.
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