Yum Yum
Between December 2025 and February 2026, Australian brand Yum Yum partnered with COOL Media to execute a programmatic digital display campaign designed to drive online conversions and support sustained sales momentum across the peak summer retail period.The campaign aimed to increase checkout conversions, improve acquisition efficiency, and demonstrate measurable incremental impact beyond existing customers.
352
Total Checkouts Delivered
$4.71
Return on Ad Spend (ROAS)
94%
Conversion Uplift
Services
Challenges
- Increase online checkouts and revenue during the summer trading period
- Drive efficient customer acquisition through programmatic media
- Strengthen brand visibility among high-intent audiences
- Demonstrate measurable incremental conversion impact
- Contribute meaningfully to overall sales performance
Strategy & Execution
COOL Media deployed a programmatic digital display strategy focused on reaching high-value audiences through data-led targeting and ongoing optimisation.
Key strategic elements included:
- Audience targeting based on behavioural and purchase intent signals
- Always-on optimisation to prioritise high-performing placements
- Cross-device delivery to capture consumers throughout the purchase journey
- Conversion-focused creative designed to drive checkout actions
- Incrementality measurement to validate campaign effectiveness
The campaign ran continuously across the summer period, maintaining consistent visibility while capitalising on seasonal shopping behaviour.
Media Channels
- Programmatic Digital Display
- Premium Australian publisher inventory
- Mobile, desktop, and tablet environments
Investment & Delivery Outcomes
The campaign achieved strong efficiency metrics while contributing measurable growth to overall sales performance.
Key Results
Key Performance Results:
- Return on Ad Spend (ROAS): $4.71
- Total Checkouts Delivered: 352
- Conversion Uplift: Audiences exposed to the campaign were 94% more likely to convert to checkout compared to non-exposed users
- Sales Contribution: COOL Media activity influenced 10% of total sales during the campaign period
Impact
The campaign demonstrated the effectiveness of programmatic display in driving both performance outcomes and incremental growth. The significant uplift in conversion likelihood confirmed that media exposure played a critical role in moving consumers toward purchase.
By influencing 10% of total sales, the campaign proved its value not only as an acquisition channel but also as a meaningful contributor to overall business performance.
Key Takeaways
- Programmatic display effectively converted high-intent audiences into purchasers.
- Strong cost efficiency delivered scalable customer acquisition.
- Incrementality measurement validated genuine campaign impact.
- Always-on optimisation supported sustained performance across multiple months.
Conclusion
The December 2025 – February 2026 campaign showcased how COOL Media’s programmatic expertise helped Yum Yum achieve measurable conversion growth and meaningful revenue contribution.
Through data-driven targeting and continuous optimisation, the campaign successfully translated media exposure into tangible business outcomes, creating a scalable foundation for future performance-driven campaigns.
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