Google Ads Built For Automotive
- Put your business in front of drivers searching for servicing, repairs or their next vehicle.
- Focus spend on high-intent searches across the locations, makes and services that matter most.
- Cut wasted clicks and focus more budget on campaigns contributing to bookings and vehicle enquiries.
Your Automotive PPC Strategy Starts Here
Claim your free PPC strategy valued at $4,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Your Ads Are Live. But The Results Still Don’t Stack Up.
Quiet Periods Leave Capacity Sitting Idle
Bookings can go from full to flat as demand shifts. Your paid search should respond fast, shifting budget toward the services, locations or vehicle categories where you’ve actually got capacity right now.
Bigger Competitors Keep Dominating Valuable Searches
Dealer groups and major brands can push the cost of servicing, repairs and model-specific searches sky-high. Outbidding them isn’t the answer. Winning takes smarter campaign structure, sharper location targeting, stronger ad relevance and landing pages that convert.
You Can’t Tell Which Clicks Become Bookings or Sales
Clicks and form fills only tell part of the story. Without reliable tracking across calls, booking forms, test-drive enquiries and other conversion points, you’re flying blind, unable to tell which campaigns are driving results and which are just burning spend.
What we do
Paid Media Built Around the Bookings and Enquiries That Matter
Paid media plays a different role for a workshop than it does for a dealership or multi-site brand. We shape the channel mix around how your customers search, what you want to promote and where the budget will actually work hardest.
Google Ads
Capture people already searching for servicing, repairs, dealerships or specific vehicle-related needs with Search and other relevant Google campaign types. For eligible dealerships, Vehicle Ads can also help promote new and used inventory directly in search results. We target by location, intent and the searches most closely tied to bookings, enquiries and vehicle research.
Performance Max
Reach customers across Google’s wider inventory, including Search, Maps, YouTube and Display, using automation informed by your conversion signals. We keep campaigns tied to automotive outcomes such as calls, bookings and vehicle enquiries, while monitoring spend, conversion signals and performance trends.
Local Services Ads
Where Google makes the format available to your category and location, Local Services Ads offer another way to appear in relevant local searches. We assess eligibility and likely value first, then only recommend it if it genuinely fits your market and campaign mix.
Microsoft Ads
Extend paid search beyond Google and reach more drivers researching local servicing, repairs or vehicles. We run Microsoft Ads as part of one unified strategy, so budgets, targeting and conversion data work together with the rest of your campaigns rather than running separately.
Paid Social
Use Facebook and Instagram to build awareness, remarket and support bigger automotive decisions. Paid social promotes seasonal servicing, vehicle offers and dealership campaigns while reconnecting with people who’ve already visited your site or engaged with your brand.
Automotive Businesses Scaling With OMG
Trusted by 1,000+ Clients
We’ve managed paid media for automotive businesses across Australia, helping workshops, dealerships and other operators make better decisions about budget, targeting and the enquiries that matter most.
Not Sure Which Campaigns Deserve More Budget?
We’ll help you work out which campaigns, locations and automotive priorities deserve more attention from your paid media budget.
Case Studies
See Paid Media Performance in Practice
Explore paid media case studies showing how campaign strategy, targeting and measurement can shape stronger advertising performance.
How TC BOXES Used Digital Marketing for Insane Business Growth
Our digital growth map revealed TC Boxes’ opportunity. With a refined digital marketing strategy, OMG transformed them into an industry powerhouse – every tradie’s best mate. TC Boxes accelerated their growth with OMG’s integrated digital marketing strategy, achieving up to 1,118% increase in social purchases and doubling their organic revenue year-over-year. A…
100%
Increased ROAS YoY
1,118%
Increased social purchases
More PPC Case Studies
243%
OnRoad Driving School partnered with OMG to stand out in a highly competitive driving school market across Sydney, the Central Coast, Wollongong, Newcastle, Canberra and Melbourne. By combining technical SEO, content, link building and a full funnel paid search strategy, OMG helped OnRoad lift NDIS enquiries by 1,450%, and more than double PPC conversions.
OnRoad Driving School
Education, NDIS
454%
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
Lumia Care
Healthcare, NDIS
10%
Pawssum, Australia’s largest mobile vet service, serving 380,000+ pet owners nationwide, has partnered with OMG for 10 months.
Pawssum
Professional Services
61%
Psychwire sells premium, clinically rigorous psychology training globally, and by late 2025 had hit a ceiling. Growth leaned on the reputation of its marquee Australian trainers equity that didn’t carry into North America. It suspected demand in Europe and the Middle East but couldn’t verify it, and wrote off Asia as too thin. With competitors…
Psychwire
Healthcare
100%
Our digital growth map revealed TC Boxes’ opportunity. With a refined strategy, OMG transformed them into an industry powerhouse – every tradie’s best mate. TC Boxes accelerated their growth with OMG’s integrated digital strategy. A powerful case of digital transformation for a leading Aussie ute storage brand.
TC Boxes
Automotive
1,450%
Crimson Education is an education industry leader with a world-class network of 2,000+ tutors and mentors across the world. They began in New Zealand with a mission to help people reach their full potential, through offering the best consultants and support.
Crimson Education
Education
How It Works
From Account Review to Ongoing Optimisation
We build automotive PPC around the searches, locations and outcomes that matter most to your business.
We review search terms, targeting, device performance, tracking and landing pages to spot inefficiencies and missed opportunities.
We structure campaigns around the servicing, repairs, vehicle categories and locations you want to prioritise.
We refine bids, ads, targeting and landing pages using the conversion data available, with Gurulytics keeping campaign movement visible in one place.
Why Choose Us?
PPC Built for Automotive, Not Just Ad Platforms
Workshops, dealerships and automotive groups need different campaign structures, conversion points and budget priorities. We keep the focus on the activity that matters to your business.
We Partner with the Best
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Semrush Agency Partner
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Ahrefs Agency Partner
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Shopify Agency Partner
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WordPress Agency Partner
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Google Agency Premier Partner
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Microsoft Agency Premier Partner
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Meta Agency Premier Partner
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Pinterest Agency Premier Partner
Three Ways to Keep Your PPC Spend Under Control
Know What Deserves More Budget
Gurulytics gives you a current view of spend and performance trends, so you can compare activity across servicing, vehicle enquiries, locations and other priorities without waiting for disconnected reports.
Put Platform Specialists on the Detail
Paid media specialists manage the detail across bidding, targeting, creative and optimisation, backed by 14+ years of campaign data and digital experience. That gives each platform more focused attention from people who work closely with it.
Use Lead Quality to Shape the Next Move
Lead Scorer adds another layer beyond raw enquiry volume by helping surface differences in lead quality. That feedback gives our team another signal to use when refining targeting, ads and campaign priorities.
Meet the Paid Media Team
Backed by 100+ Paid Media Specialists
Platform Specialists. Automotive Focus.
Google Ads, Microsoft Ads and paid social are managed by specialists who know the platforms and keep your campaigns aligned with automotive priorities and performance.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Andrew Sutton
Senior Paid Search Consultant
Jamie Swanson
Paid Media Manager
1,000+
Clients monthly
100+
Paid Media Specialists Globally
60+
Global industry awards
150+
Industries
Client Testimonials
What Automotive Clients Say About Working With OMG
Hear how clients describe the communication, paid media support and visibility they’ve had while working with our team.
Automotive PPC Built for Businesses Across Australia
From Perth and Canberra to regional markets and multi-location operations, we build paid campaigns around where your customers are searching and the automotive demand you want to capture.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- Melbourne
- Perth
- Sydney
FAQs
There isn’t one benchmark that applies to every workshop. Cost per booked service depends on your location, service mix, competition, average job value and how effectively clicks turn into calls or bookings. Google Ads for car servicing should be measured beyond cost per click, with tracking tied as closely as possible to relevant service enquiries and confirmed bookings. A higher acquisition cost can still make commercial sense when the work is valuable and the customer has strong repeat potential.
Often, yes, especially if your workshop specialises in particular brands or your customers commonly search by make, model and service need. Campaigns can be structured around searches such as European car servicing, BMW repairs or Toyota logbook servicing, then matched with relevant landing pages. An automotive PPC management agency should decide how granular to go based on search demand, competition and your actual capabilities rather than creating dozens of campaigns simply because the targeting is available.
Start by separating service intent from research, parts and do-it-yourself intent. Negative keywords can exclude searches involving manuals, replacement parts, tutorials, jobs and other terms that don’t match the work you want. Search-term reviews also matter because irrelevant queries can change over time. An automotive PPC management service should continually refine this traffic rather than treating keyword selection as a one-off setup, helping more of the budget stay focused on people looking for professional automotive services.
It can be, particularly when logbook servicing is an important part of your workshop’s workload and there is meaningful local search demand. Dedicated ads and landing pages can speak directly to servicing intervals, vehicle makes and the practical information customers want before booking. Your automotive advertising agency should still assess how logbook campaigns perform against other priorities such as general servicing, repairs or diagnostics, rather than assuming the highest search volume automatically deserves the most budget.
There isn’t a fixed amount that guarantees you can outspend a dealer group. The right budget depends on your location, search volumes, target makes, service categories and how aggressively competitors are bidding. The best automotive advertising agency for your business should focus on where your workshop can compete efficiently, not simply recommend spending more. A specialist automotive digital advertising agency can also use tighter geographic targeting, stronger intent signals and more deliberate campaign structure to improve how efficiently the budget is allocated.
Where Is Your Automotive PPC Budget Actually Going?
Automotive campaigns often waste budget on parts searches, DIY queries, broad location targeting or clicks that never turn into a booking or enquiry. As part of a digital strategy valued at $4,000, we’ll audit the account for inefficiencies, missed opportunities and high-intent searches that deserve more attention.
You’ll walk away with a clear view of what to fix first, from service and make/model targeting to conversion tracking and budget allocation.
