Position #1
Rank for “plumber sydney” (SV: 2.4K)
Position #1
Rank for “best plumber sydney”
59%
Increase in non-branded clicks
Services
Industries
- Construction
Challenges
- High Competition in Local Market: Needed to stand out in a crowded plumbing industry within Sydney’s Eastern Suburbs.
- Maintaining SEO Performance: Required consistent technical SEO upkeep to stay aligned with evolving search engine algorithms.
- Limited Organic Visibility: Faced challenges in ranking for high-volume, non-branded keywords to drive qualified traffic and leads.

Strategy & Approach
- Boost Local Visibility & Authority: Implemented monthly link-building and ongoing technical SEO to maintain strong local search presence and align with Google’s best practices.
- Drive Organic Growth: Focused on ranking for high-volume keywords to increase non-branded traffic, organic conversions, and domain authority.
- Enhance Long-Term ROI: Developed a sustainable SEO strategy aimed at growing qualified leads and revenue through improved search performance.
Key Results
6 MONTHS INCREASE IN CLICKS (PoP):
Non-Branded Organic Traffic:
- +58.6% Increase in Impressions (2.15M vs 3.41M)
TOP KEYWORD RANKINGS AFTER 6 MONTHS:
- “best plumber sydney” achieved position 1 (from position #47)
- “plumber randwick” achieved position 1 (from position #23)
- “emergency plumber sydney” achieved position 2 (from position #5)
- “plumber sydney” achieved position 2 (from position #25)
- “24 hour plumber sydney” achieved position 1 (from position #16)
- “plumber gladesville” achieved position 2 (from position #10)
- “Local plumber sydney” achieved position 2 (from position #22)
AUTHORITY RESULTS SINCE CAMPAIGN START (November 2023:
- Increased Domain Rating by 27% (from 37 to 47)
- Increased Referring Domains by 32% (from 320 to 423)

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Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.
Evolution Laser Clinic









