SEO Strategy for PMC Property
AI search rewrote the rules of the Australian buyers agency market, and PMC Property got there first. Through a combined GEO and SEO strategy, OMG turned PMC from one of many competing names into the answer AI engines return
84.6%
increase in organic traffic
84%
increase in total keyword indexation
Position 1
‘investment property buyers agent brisbane’
Challenges
Partnering with Online Marketing Gurus, PMC Property sought to dominate organic search for high-intent local buyer’s agent keywords and grow non-branded lead generation. OMG delivered a focused SEO strategy centred on technical restoration, Bottom-of-Funnel (BOF) content expansion, and authority scaling through targeted link building — all measured year on year for meaningful growth.
Our Gurus engineered an integrated marketing strategy to:
- Improve technical foundations to support crawl efficiency, internal linking, and keyword growth across all service regions.
- Establish visibility and authority within the competitive Australian buyers agency market across Sydney, Brisbane, Gold Coast, and Northern Beaches.
- Increase non-branded organic sessions and engaged users through location-specific, high-intent BOF content.
Campaign goals?
- Increase first-page keyword visibility for buyers agent terms across Sydney, Brisbane, Gold Coast, Northern Beaches & Sunshine Coast.
- Drive measurable growth in non-branded clicks and impressions to capture ready-to-buy searchers.
- Expand referring domain profile and improve Domain Rating (DR).
- Increase organic traffic sessions and key conversion events year on year.
Since working with them, we’ve had a 460% increase of inquiry level on our website. We’ve increased our keywords on our property management website by around 75%.
PMC Property Group
Industry
Strategy & Execution
Strategic Content Expansion: Optimised Brisbane & Northern Beaches pages with high-intent BOF content. Created new blog posts targeting fees keywords across Sydney, Brisbane, Gold Coast.
Comprehensive Technical Restoration: Fixed suburb internal linking, multiple H1 tags, outdated internal links, and low-content pages to improve crawl efficiency and ranking potential.
Rapid Authority Scaling: Built 57 high-quality dofollow links across 6 months. Grew referring domains from 77 to 128, lifting Domain Rating from 21 to 23.
GEO TECHNICAL ACTIONS IMPLEMENTED
- Technical – Added LLMs.txt + Heading Tag Hierarchy Optimisation
- Links – Community Mentions
- GEO Content – Optimised existing content for AIO and LLMs
Key Results
AUTHORITY RESULTS WITHIN 6 MONTHS:
- 10% Increased Domain Rating from 21 to 23
- 66% Increased Referring Domains from 77 to 128
ORGANIC RESULTS (YonY)
- 84.6% Increase in Organic Session (5,334 to 9,848)
- 86.6% Increase in Engaged Session (3,560 to 6,755)
- 94% Increase in Key Events (126 to 251)
KEYWORD WINS YEAR ON YEAR:
- Increased Page 1 Keywords by 27.6% (from 76 to 97)
- Increased Total Keyword Indexation by 84.2% (from 623 to 1,148)
- Increase in Top 3 Position by 63.6% (from 11 to 18)
PRIORITY KEYWORD RANKINGS SINCE JANUARY 2025:
- ‘investment property buyers agent brisbane’ – maintains position #1
- ‘buyers agent northern beaches’ – achieved position 1 from #3
- ‘northern beaches buyers agent’ – achieved position 3 from #6
- ‘buyers agent sydney’ – achieved position 13 from #55
AI OVERVIEW DOMINANCE
PMC Property Featured in Google AI Overviews
As a result of adding GEO to their package, PMC Property’s content is now being cited as a primary data source for Google’s Generative AI, capturing high-intent users who rely on AI summaries for property buying decisions.
TOP 3 KEYWORD RANKING PERFORMANCE
84% Growth in Indexed Keywords (Year on Year)
AI-specific technical optimisations and content delivery have a direct “halo effect” on traditional search rankings, growing total keyword indexation from 623 to 1,148.
MARKET AUTHORITY & MINDSHARE
32.21% Increase in Overall Share of Voice in the past 6 months
PMC Property is now positioned as a market leader in buyers agency search, successfully capturing mindshare from competitors across Sydney, Brisbane, Gold Coast, and Northern Beaches in both traditional and AI-powered search.
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Your Competitors Are Already in the AI Answers. Are You?
Your free GEO audit benchmarks your AI search visibility against your top three competitors across the platforms buyers actually use. You leave with a clear picture of the gap and the fastest way to close it.
