Ask any digital marketer to tell you the most cost-effective and fastest way to get amazing returns and they’ll say the same thing: PPC advertising. And they’d be right.
Pay per click is renowned for the mind-blowing results it delivers to businesses in a short time. True, SEO is great for long-term and market-leading wins. But if it’s rapid, high-converting results you want, PPC advertising is the go-to strategy.
Think about it: with PPC ads, you’re targeting people who are ready to buy. Potential customers browsing online with their credit card in hand. This is what’s known as “high intent”, and it can deliver astounding results. Fact: People who arrive at your website from Google Ads are 50% more likely to buy something than those who come through organic search (Unbounce). Google Ads are also excellent for brand exposure – they can boost brand awareness by as much as 80% (Google).
Are you a start-up? PPC is a cast-iron method to launch your brand from zero web presence to first-page supremacy. Local business? Tap into AdWords’ geo-targeting capabilities and dominate the competition. Are you running a time-sensitive promotion or campaign? See how we can make your sales soar.
Take a look at some real-life examples. Sydney-based distillery Archie Rose Distilling Co. used hyper-targeted PPC campaigns to reach the most buy-ready customers with products they can’t resist. OMG created and optimised campaigns to produce 500% GROWTH in paid ROI.
PPC worked for an online pet store too. Using customised ad campaigns to capture customers at the right place, right time, OMG delivered a 220% INCREASE in conversion rate, a 1,000% INCREASE in click-through rate and a massive 40% INCREASE in transactions. That’s some serious ROI.
But here’s the thing: PPC success isn’t just about bidding on the right keywords and writing compelling ad copy (though this is very important). Success comes from looking at the whole picture, including building a high Quality Score, creating custom landing pages, and making sure those landing pages are converting visitors a dime a dozen. Sound overwhelming? That’s when it pays to work with the PPC agency Sydney businesses trust to make things happen.