#1 PPC Agency
Hobart

Whether you’re an enterprise with an in-house marketing team, or a small business owner just starting your “digital journey”, you want to get the most out of every dollar you spend on pay per click campaigns. Not just rapid-fire results either. You want strong, sustainable revenue growth that you can count on. So, the million-dollar question is…

Are we the agency that you can trust to deliver?

Absolutely!

We’re dedicated to getting the maximum return on your PPC investment. We’ve done just that for thousands of clients around Australia.

Need convincing? Take a look at how we helped a distillery achieve an explosive 500% growth in paid ROI.

We worked with an event space to achieve an 84% increase in conversions from PPC and a 54% decrease in cost per conversion in just 12 months.

Plus, using a customised SEO and PPC strategy, we generated 55% more traffic and 190% more conversions for a dental clinic.

And there’s plenty more where that came from!

Let us put our money where our mouth is and show you how we can get you the maximum ROI from PPC. Apply for your FREE digital marketing growth plan worth $2,000! It’ll cost you absolutely nothing because we’re that confident you’ll walk away with heaps of value.

There are so many companies out there claiming to offer the best digital marketing services that finding the right digital marketing agency can feel like an impossible task. But there is a way to narrow down your options and find the perfect match. The problem is that many business owners and marketers don’t understand what to look for in a digital marketing agency in the first place.

Every agency you approach probably tells you that they can deliver results fast and cheaply. Trust them and you’ll wind up spending more money fixing the problems they create.

So, here are a few questions you need to ask. Start with the obvious one: how will you improve my revenue?

The key here is to look for an agency who doesn’t give you a cookie-cutter strategy. Every website needs a unique approach, so you want an agency who is willing to take an in-depth look at all these things before they decide on a strategy.

Next, the big one: how will we communicate? Lack of communication can lead to everything crumbling within weeks. So, make sure your chosen agency has a clear, open path of communication.

Another essential question is around results: how will you measure success? This ensures your campaign is built around the right metrics and data. Look for an agency who puts a huge emphasis on data and insights. Here at OMG, everything we do is driven by data and performance, so you can be confident that we are always optimising your campaigns for the maximum ROI. The bottom line? A bad agency can cost you time, energy and money. So, use these questions to reveal everything you need to know about an agency before you commit.

Everyone. We believe that every business – no matter your industry or size – should be unleashing the potential of search advertising. From Hobart’s smallest companies to the largest enterprises, our team is ready to help you achieve your pay per click goals.

Yes! We are a Google Premier Partner, which puts us in the top 3% of certified Google Partners. For you, this means our team has years of experience in Google ads with the expertise to offer formidable Adwords management services.

PPC stands for pay per click. It is a form of advertising that allows you to place ads on a range of digital platforms, social media and search engines, such as Google, Bing and Facebook. You pay the ad platform a certain amount of money every time someone clicks your ad and goes through to your website or landing page. You can target these ads to specific keywords, audience niches and locations.

There are lots of reasons why PPC is an important part of your digital marketing strategy. Just look at the stats: people who see a Google Display Ad are 155% more likely to specifically search for your brand and product or service later on. And more than half (52%) of shoppers who interact with a PPC ad will follow up that interaction with a phone call to the advertiser.

The bottom line? Pay per click campaigns offer proven returns whether you have an enterprise or small business. A great PPC campaign will help you to propel relevant traffic to your site for relatively low bids.

Just look at what we’ve achieved for our clients with hyper-targeted PPC campaigns to reach the most ready-to-buy customers. For one company, OMG created and optimised ongoing campaigns to produce 500% growth in paid ROI. And we helped an online fashion business increase the ROAS (return on ad spend) from 16:1 to 20:1 in a 12-month period. This included a 22% uplift in conversion rate!

Of course, PPC advertising is only effective if you know what you’re doing – and it’s not always an easy tactic to learn. That’s why we highly recommend investing in PPC ad management with experts, like our Gurus.

PPC should cost as much as you want it to. One of the best things about pay per click advertising is that you set your own budget. This means you can spend as little as a few hundred dollars per month or as much as millions of dollars (we’ve seen it done!).

At the end of the day, it’s not about how much you spend – it’s about whether you’re getting the best return on investment. To get the best ROI, it can be worth hiring a dedicated PPC management team.

Sure, it will cost more than if you try to manage your PPC accounts yourself, but with the right agency, the results will pay off big time! Talk to our PPC gurus about the best approach for your business goals.

The main difference between Search Engine Optimisation (SEO) and Pay Per Click (PPC) is that website traffic coming from SEO is free (organic), while traffic generated from pay per click is paid. As the name suggests, you have to pay a certain amount of dollars per click.

Another key difference between SEO and PPC is that pay per click ads appear at the top of the search engine results page, above the organic search result listings that are influenced by SEO.

Because of these differences, SEO and PPC often work best when integrated into a digital marketing strategy.

Yes, Hobart, Australia, is considered a competitive market for Pay-Per-Click (PPC) and paid online advertising. The average cost per click (CPC) for Google Ads in Australia ranges from $2 to $4 AUD, but this can vary significantly by industry. Highly competitive sectors like insurance, legal services, and finance often experience much higher CPCs, with some keywords costing upwards of $50 AUD per click.

In Hobart, businesses typically spend between $1,000 and $3,000 per month on PPC advertising, depending on their goals and budget.

To optimize your PPC campaigns and achieve a better return on investment, consider focusing on improving your Quality Score, targeting specific long-tail keywords, and regularly monitoring and adjusting your campaigns based on performance data.

Additionally, the increasing number of businesses investing in PPC campaigns to enhance their online visibility further underscores the competitiveness of the market. This trend is evident as companies seek to leverage PPC advertising to reach their target audiences effectively.

Given this competitive landscape, businesses in Hobart must develop well-structured and targeted PPC strategies to stand out and achieve optimal results.

Hobart’s PPC advertising strategy requires a unique approach due to its smaller market size, strong tourism industry, and growing eCommerce sector. While competition for keywords may not be as intense as in larger Australian cities, businesses must still implement smart PPC strategies to reach both local customers and visitors.

One of the most effective PPC tactics for Hobart businesses is leveraging seasonal trends. With tourism playing a major role in the local economy, businesses in hospitality, accommodation, and outdoor activities can capitalise on peak travel periods with targeted ads. Geo-targeting is essential to ensure campaigns reach both Hobart residents and tourists searching for local experiences.

Additionally, PPC campaigns in Hobart should focus on mobile optimisation, as a significant number of users rely on smartphones for discovering local businesses. Businesses should incorporate call extensions, location-based targeting, and mobile-friendly landing pages to drive engagement and conversions.

For small and medium-sized businesses in Hobart, budget efficiency is crucial. By focusing on high-intent keywords, testing ad variations, and using remarketing strategies, businesses can maximise their PPC investment without unnecessary spending. A well-structured PPC campaign tailored to Hobart’s market dynamics can help businesses grow their visibility and attract more customers both locally and beyond.

PPC stands for pay per click. It is a form of advertising that allows you to place ads on a range of digital platforms, social media and search engines, such as Google, Bing and Facebook. You pay the ad platform a certain amount of money every time someone clicks your ad and goes through to your website or landing page. You can target these ads to specific keywords, audience niches and locations.

There are lots of reasons why PPC is an important part of your digital marketing strategy. Just look at the stats: people who see a Google Display Ad are 155% more likely to specifically search for your brand and product or service later on. And more than half (52%) of shoppers who interact with a PPC ad will follow up that interaction with a phone call to the advertiser.

The bottom line? Pay per click campaigns offer proven returns whether you have an enterprise or small business. A great PPC campaign will help you to propel relevant traffic to your site for relatively low bids.

Just look at what we’ve achieved for our clients with hyper-targeted PPC campaigns to reach the most ready-to-buy customers. For one company, OMG created and optimised ongoing campaigns to produce 500% growth in paid ROI. And we helped an online fashion business increase the ROAS (return on ad spend) from 16:1 to 20:1 in a 12-month period. This included a 22% uplift in conversion rate!

Of course, PPC advertising is only effective if you know what you’re doing – and it’s not always an easy tactic to learn. That’s why we highly recommend investing in PPC ad management with experts, like our Gurus.

OMG can get you started with pay per click in around 2 to 4 weeks. Apply for your FREE growth plan for customised timelines and on-boarding. No obligations, no catches and no dodgy sales guys. Simply straight-up advice from Hobart’s top PPC company.

It comes down to our results-driven, transparent and collaborative approach. Let us explain. First, we’re dedicated to your success. Everything we do and every decision we make is focused on getting you the best possible return for PPC advertising investment. That’s what we mean by “results-driven.”

Second, we’re completely transparent with our approach: no smoke and mirrors, no empty promises and confusing jargon. We tell you exactly how it is so that you can make the right decisions for your business.

Last but not least, we want to work with you – not for you. We like to think of ourselves as an extension of your team, and we like you to treat us as such. Because the more involved you are, the better the results will be.

These are just three things that set up apart from the other PPC agencies Hobart has to offer. Read our client reviews to find out more!

No, we’re not the cheapest PPC management agency in Hobart, or Australia for that matter. But trust us – you don’t want to work with the cheapest.

Sure, you’ll pay less up-front, but in the long run, you won’t get the results you need. Instead, partner with an agency who knows how to squeeze every last drop of ROI from your pay per click budget.

A Hobart PPC agency that will be wholly committed to your long-term business growth – like OMG. We might not be the cheapest, our clients’ results prove we’re worth every last cent.

It depends. If you go in with no real plan or understanding of your customers, you’ll end up leaking money on campaigns that don’t deliver.

But if you create a targeted strategy and work towards clear goals (and have an agency who will help you), you’ll get the payback you want.