Drive more leads and haul in thousands of additional, high-converting clicks. With Bing Ads, you can target a whole new audience – one that your 100% Google-obsessed competitors may have overlooked. Bing is growing rapidly, nabbing 9% of searches worldwide and over 12% in Australia.
When you consider the billions of internet searches performed every day, that’s a lot of searches and a lot of potential leads. Bing is continually innovating to increase its market share, and that’s awesome news for businesses wanting to ramp up search-based sales through Bing Ads.
Here’s the lowdown: Bing can be the rocket fuel you need to send your sales into the stratosphere. With fewer advertisers competing for space and bidding up the cost of keywords, Bing’s “boutique” nature can be your secret weapon. If there’s one seriously compelling reason why you shouldn’t put all your PPC eggs in the Google basket, that reason is Bing. While making sure you get a piece of Google’s massive share is important, using Bing Ads in combination with Google makes sure you’ve got all your bases covered. It’s simply a win-win.