Bing Ads

Hunt down leads your competitors have overlooked and get higher conversion rates at a lower cost-per-click with a sharpshooting Bing ads campaign.
Let's talk See success stories
Get more bang for your buck 
TBA-Logo
TechFast50_2017_watermark_finalist_450x420-1
top50logo
20180125_FT_Asia_logo
optus-mybusiness2b
AFR-Lists-2018-Fast-100-RGB2
cool company awards logo

Bing for business is booming – get on board

Drive more leads and haul in thousands of additional, high-converting clicks. With Bing Ads, you can target a whole new audience – one that your 100% Google-obsessed competitors may have overlooked. Bing is growing rapidly, nabbing 9% of searches worldwide and over 12% in Australia.

When you consider the billions of internet searches performed every day, that’s a lot of searches and a lot of potential leads. Bing is continually innovating to increase its market share, and that’s awesome news for businesses wanting to ramp up search-based sales through Bing Ads.

Bing Ads
Here’s what PPC is and why it’s so profitable and effective for businesses
Get more bang for your buck

Here’s the lowdown: Bing can be the rocket fuel you need to send your sales into the stratosphere. With fewer advertisers competing for space and bidding up the cost of keywords, Bing’s “boutique” nature can be your secret weapon. If there’s one seriously compelling reason why you shouldn’t put all your PPC eggs in the Google basket, that reason is Bing. While making sure you get a piece of Google’s massive share is important, using Bing Ads in combination with Google makes sure you’ve got all your bases covered. It’s simply a win-win.

Yes, Bing can bring in the leads. But you’ve got to do it right. Simply importing your Adwords account into Bing (like some agencies do) won’t take advantage of the advanced customisation and targeting features unique to Bing. Our comprehensive approach creates super-sharp, sales-driving campaigns, starting with intensive research into your customers and competitors. We’re then able to zero in on the keywords that consistently result in sales. Tracking your campaign’s bottom-line performance gathers valuable insights on click-to-conversion ratios, spend, demographics and more.

Partnering with the best to give you an unfair advantage

Smash your sales targets with a little help from our friends. That’s right, no matter what your website needs, our partnerships with the best people in the best digital technology sectors means a massive advantage for you.
While our gurus focus on SEO, PPC and social media marketing, we’ve partnered with industry guns in CRO, content marketing, web design and development and more. Ensure every aspect of your online presence is primed for optimal rankings, conversions and lead generation.

blue_circle
bing-ads-logo
5842a629a6515b1e0ad75afa
MSA-Partner-badge-green
logo-google-partner
PPC Management Services

Extract maximum potential out of our PPC Serviceswith custom campaigns leveraging the ideal platforms for your business.

Google Adwords

Google Shopping

Remarketing

Trusted by leading companies

Join 1000+ happy customers worldwide who are already using Online Marketing Gurus.

200+ Reviews rated

Andy

Founder and CEO, Universal Home Theatre
Danny, Andrew and Mez, including their entire team, have helped us grow and have increased our traffic 100% year on year.

Noble Loans

Financial services
We’ve witnessed OMG’s tireless effort from day one. Their professionalism is commendable, and most importantly, we’ve achieved the results we wanted from working with OMG.

Dr Ehsan Jadoon

Cosmetic Surgeon, Medaesthetics
I trusted what they said and that proved to be the right choice. They’re the top of their game, down-to-earth, friendly and genuine.

Andrew S.

Founder and MD at Integriti Bathrooms
They showed me data directly related to my industry, info that was relevant to my leads, what area we should focus on, and a strategy that is needed to achieve my goals. This wasn't what any other digital company provided.

Marcel H.

Marketing Director, Doors Plus
They have a proven track record and an honest approach. 10/10. A clear, concise strategy got our traffic and conversions up—results with an honest, straightforward team.

Leonard C.

Managing Director, Sydney Shade Sails
After my first meeting, I just knew they would do a good job. They had done their homework on my website and had things planned—I was there for the ride and to sign the check. They knew where they were taking me, like a confident taxi driver they knew the fastest routes without breaking the rules. They’re smart professionals—what you need around you in business.

Lauren J.

Marketing Director, Zenith Payments
Since starting to work with OMG, our team has quadrupled in size, and due to the extreme growth in leads, our business has grown by 64%. They might be digital specialists, however, I call them ‘carers’; they genuinely care about their clients personally and professionally.

Adam Celestino

The Burdekin Rooms
Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after about 3 months of dealing with OMG and being show how much money we had been saving and how much more traffic we were generating through our website.
View all google reviews
We partner with the best in the world.
bing-ads-logo
Trustpilot_brandmark_gr-blk_RGB-320x132px
bigcommerce
adroll-logo-2x
5842a629a6515b1e0ad75afa
DMGP-Mock-2B-1
FREE EBOOK

Ready for revenue shifting results?

Grab your free guide

LET'S GET STARTED

Crush your Digital. Claim your FREE $2,000 Offer

Yes, claim my offer

Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Bing Ads, now known as Microsoft Advertising, is similar to Google Ads in both ad structure and purpose. Like Google Ads, Bing Ads uses a pay-per-click (PPC) model which relies on keywords and auctions.

Here’s how they work: When you run ads on Bing, you create bids for your specific keywords. If your bid is successful, your ad shows for that keyword when someone searches for it. Then, you pay the bid amount every time a user clicks on your ad and goes through to your site.

What makes Bing Ads unique is that they are displayed not just on Bing but on three search engines that make up the search network: Bing, Yahoo, and AOL.

You can also create ad groups on Bing, which helps organise your campaigns based on your specific products or services. Just like on Google Ads, an ad group comprises a set of keywords and ads related to a common theme.
Bing can be a profitable place to run pay-per-click ads for your brand. While Google Ads has undeniably got a bigger audience, here's something many people don't realise: more than 136 million people search on the Bing Network. Most importantly, Bing Ads reach 63 million searchers who Google Ads don’t reach. That's a massive number of potential customers you could be reaching with Bing Ads.

An impressive 5.4 billion monthly searches are conducted on the Bing Network, giving it 34% of the desktop search market share globally. Because Bing Ads display on the Bing, Yahoo, and AOL search engines, you get heaps more reach and search volume than you might first think. In fact, according to market shares, the Bing network is the second largest search platform.

And there’s more. The type of searchers using Bing can be different from those using Google – statistically, Bing allows you to reach an older and more educated audience.

Another reason to use Bing Ads is that you can get more bang for your buck. From the various studies online (from advertisers on Bing in the United States and Australia), there’s a strong case for Bing Ads resulting in a lower cost per click and cost per acquisition for many advertisers, making it a highly attractive option for those on a tight budget. This is usually because Bing has far less competition, meaning clicks are cheaper, and advertisers get more for their budget. Also, because there are fewer advertisers running Bing ads, your ads can cost less AND you can still get higher ad positions than you’re likely to achieve on Google Ads.

That said, it’s important to note that CPCs and CPAs differ across different industries and product types.

The bottom line? Bing Ads is perfect for complementing your PPC strategy alongside Google Ads, helping you fill the gaps in your digital presence. With Bing Ads AND Google Ads, you can expand your reach into new territories and generate an impressive ROI.
As with any pay per click campaign, you need a rock-solid strategy before you start advertising on Bing. You already know Bing Ads can be a lucrative way to increase visibility and conversions, but it takes planning to ensure you squeeze the most from your PPC dollars.

First, don’t be tempted to simply import your Google Adwords account into the Bing advertising platform and expect it to work its magic. Some agencies do this, but it’s a lazy approach and will not take advantage of the advanced customisation and targeting options that Bing offers.

Instead, work with a Bing Ads agency that will approach your campaigns using data-based insights and proven tactics. At OMG, we use a comprehensive approach to create refined, sales-driving campaigns. It starts with intensive research into your business goals, target audience and competitors. This reveals the keywords that consistently result in sales so that we can create a laser-sharp bidding strategy for your paid search ads.

You cannot run a profitable Bing Ads campaign without tracking them every step of the way. Only by measuring their performance can you refine your ads, targeting and bidding for even more success over time. This means monitoring your click-through rates, the average cost per click, conversion rates and more.

It won’t take you long to realise that, like any search engine marketing, Bing Ads management is time-consuming, especially if you aren't a PPC specialist. That's where OMG can help. Call us to find out how we can help you craft profitable Bing Ads campaigns.
Our clients tell us we're the best agency for Bing Ads for lots of reasons. One of the biggest reasons is that we draw on a large raft of experience to craft razor-sharp strategies for long-term success. When you work with OMG, it’s all about the ROI.

Focusing on your return on investment from the start is a sure-fire way to squeeze the most from your search advertising dollars. We start by digging deep into the numbers to find the opportunities your competitors have overlooked. Then we use this to craft a data-driven strategy for your PPC ads that will propel higher conversion rates at a lower cost-per-click. Everything we do with Bing Ads is based on real figures, real performance targets, and real returns on your investment. We’ve done it for companies of all types and sizes all over the world – and we can do the same for you.

Another reason people tell us we’re the best agency for Bing Ads is our honest, transparent approach. We see ourselves as an extension of your team, which means we are focused on achieving your goals. No smoke and mirrors – it’s 100% honesty all the way.

Find out why OMG is the trusted expert for Bing ads and PPC advertising management – head over to our case studies to see how we’ve achieved revenue-shifting results for companies just like yours. Better yet, talk to us and we’ll tell you ourselves!

Let's increase your sales.

Claim your $2,000 Audit for FREE by telling us a little about yourself below. No obligations, no catches. Just real, revenue results.