Content & SEO
Clothing & Fashion
Medium
New York City, USA
About Tommy Hilfiger
Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.
Challenges
In April 2019, the American lifestyle brand reached out to Online Marketing Gurus wanting to supercharge their authority within the space, aiming to drive traffic and revenue from organic search.
Our Approach
From this, our Gurus crafted an SEO strategy that outlined technical fixes, content improvements and quality, localised link-building acquisition efforts. Our Gurus engineered an SEO strategy to:
- Drive positive growth and revenue from SEO by aiming to increase organic visibility whilst increasing the number of store visits
The goal?
- To overtake local competitors or industry leaders with a stronghold of the AU market through localised link-building to boost authority.
Strategy & Execution
Content Strategy for Long-Tail Traffic
Building out targeted content on home page and key category pages to drive long tail traffic.
High-Volume Keyword Targeting
Optimising metadata (title tag optimisation) to hypertarget high search-volume keyword variants and push towards Top 3 rankings
Outcomes
OMG has been working with Tommy Hilfiger since April 2019. Within the past 6 months, we were about to score some awesome organic results with our SEO strategy such as:
- Increased Keywords in Positions 1-3 by 222% (from 116 to 374)
- Increased Keywords in Positions 4-10 by 276% (from 287 to 1,078)
- Increased Keywords in Positions 11-20 by 183% (from 972 to 2,754)
Link building wins within 12 months:
- ‘polo shirts’ keyword from P19 to P3 (search volume: 9,900)
- ‘polo shirt’ keyword from P15 to P2 (search volume: 8,100)
- ‘mens polo shirts’ keyword from P9 to P1 (search volume: 3,600)
- ‘womens polo shirts’ keyword from P7 to P1 (search volume: 720)
P1 keyword success within 12 months:
- ‘women jacket sale’ – search volume: 1.0K
- ‘mens shirts australia’ – search volume: 1.0K
- ‘jacket sale’ – search volume: 1.0K
- ‘men’s t shirts australia’ – search volume: 720
- ‘cropped hoodie’ – search volume: 1.3K
Key Results
increase in Top 3 Keyword Positioning
increase in Non-Branded Clicks YoY
for the ‘mens polo shirts’ keyword (SV: 3.600)
increased Keywords in Positions 11-20
Hear from the Client
