SEO Success For Tommy Hilfiger

222%
increase in top 3 keyword positioning
254%
increase in non branded clicks YoY
P1
for the ‘mens polo shirts’ keyword (SV: 3.600)
183%
increased Keywords in Positions 11-20

CASE STUDY

Tommy Hilfiger

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials
Service

Content & SEO

Industry

Clothing & Fashion

Company Size

Medium

Location

New York City, USA

About Challenges Our Approach Strategy & Execution Outcomes Key Results Testimonials

About Tommy Hilfiger

Since 1985, Tommy Hilfiger pioneered American-style fashion, with a modern twist. Now becoming one of the most recognizable premium lifestyle brands in the world, they host a breadth of collections including men’s, women’s and kids sportswear, denim, accessories and footwear.

OMG - Client - Tommy Hilfiger

Challenges

In April 2019, the American lifestyle brand reached out to Online Marketing Gurus wanting to supercharge their authority within the space, aiming to drive traffic and revenue from organic search.

Our Approach

From this, our Gurus crafted an SEO strategy that outlined technical fixes, content improvements and quality, localised link-building acquisition efforts. Our Gurus engineered an SEO strategy to:

  • Drive positive growth and revenue from SEO by aiming to increase organic visibility whilst increasing the number of store visits

The goal?

  • To overtake local competitors or industry leaders with a stronghold of the AU market through localised link-building to boost authority.

Strategy & Execution

OMG - Badge - Settings

Content Strategy for Long-Tail Traffic

Building out targeted content on home page and key category pages to drive long tail traffic.

OMG - Search Badge

High-Volume Keyword Targeting

Optimising metadata (title tag optimisation) to hypertarget high search-volume keyword variants and push towards Top 3 rankings

Outcomes

OMG has been working with Tommy Hilfiger since April 2019. Within the past 6 months, we were about to score some awesome organic results with our SEO strategy such as:

  • Increased Keywords in Positions 1-3 by 222% (from 116 to 374)
  • Increased Keywords in Positions 4-10 by 276% (from 287 to 1,078)
  • Increased Keywords in Positions 11-20 by 183% (from 972 to 2,754)

Link building wins within 12 months:

  • ‘polo shirts’ keyword from P19 to P3 (search volume: 9,900)
  • ‘polo shirt’ keyword from P15 to P2 (search volume: 8,100)
  • ‘mens polo shirts’ keyword from P9 to P1 (search volume: 3,600)
  • ‘womens polo shirts’ keyword from P7 to P1 (search volume: 720)

P1 keyword success within 12 months:

  • ‘women jacket sale’ – search volume: 1.0K
  • ‘mens shirts australia’ – search volume: 1.0K
  • ‘jacket sale’ – search volume: 1.0K
  • ‘men’s t shirts australia’ – search volume: 720
  • ‘cropped hoodie’ – search volume: 1.3K  

Key Results

222%

increase in Top 3 Keyword Positioning

254%

increase in Non-Branded Clicks YoY

P1

for the ‘mens polo shirts’ keyword (SV: 3.600)

183%

increased Keywords in Positions 11-20

Hear from the Client

OMG - Double Quote

“I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.”

Karleitia Bodlovic – Digital Marketing Head

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