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How Sparesbox Achieved 170% More Organic Revenue



Growth in organic traffic


Growth in organic revenue

80:1 ROI

Average across the whole campaign


Keywords ranking in top 3 positions, up from 36

The challenge

Sparesbox is Australia's largest retailer of car and 4x4 parts. Since 2014, they've grown their community to 60,000+ loyal customers and counting!

Their tech-led approach helps them deliver premium parts direct from the manufacturers. This means they can offer their customers the best price, while providing the best, personalised service. In August 2016, they expanded to offering a mobile mechanic service called "Sparesbox Service" — starting in Sydney and crossing the nation. 

As this true-blue Aussie company grew, their digital presence likewise needed to grow. That's why they partnered with OMG to produce incredible results online. We're talking 85% more organic traffic and 170% more organic revenue.

Best of all, Sparesbox have achieved a 80:1 ROI on average across their whole campaign with us. See for yourself how they achieved these incredible results. 

Key problems

  • Low search engine visibility meaning competitors were catching customers first
  • Needing to achieve a tangible ROI with their digital investment
  • Not enough website authority to support high search engine rankings
Case study date 02 November 2018

Our Approach.

Ready to achieve incredible results online? It all begins with honing in on who your ideal customers and how to reach them in the right place and at the right time. OMG optimised the Sparesbox digital presence to ensure they appeared where it mattered most: at the top of search engine rankings, ready for new customers to find them. This involved executing proven SEO strategies to produce organic results that just keep getting better.
  • Killer keyword and customer research to create a fine-tuned strategy
  • Website content and structure optimisation
  • Technical and offsite SEO for boosting website authority

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Sparesbox. 85% growth in organic traffic. 170% growth in organic revenue. And the results just keep getting better.

Digital done well with an expert team.
We’ve been working with Mez and the team at OMG for 12 months now and they’ve been a great culture fit for our business. They’ve helped us achieve our overall goal of increasing organic traffic and revenue.
Leon Saliba - Co-Founder and CEO

First page visibility for explosive results.

In competitive eCommerce and car industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'brakes' and 'toyota brakes'. 

Breaking down a winning digital strategy.


Keyword and customer research for a hyper-targeted campaign

By first researching the market and understanding their many customers, OMG fine-tuned a digital strategy engineered to deliver. Keyword research uncovered crucial insights into what customers were looking for. This meant we could align Sparesbox with the most profitable demand in the market.


Technical and offsite SEO to boost website authority

Website authority is a big factor defining your success online, either helping you climb to the of search engine rankings or falling to obscurity on page 2. OMG focused on building targeted and high quality backlinks that would increase the perceived credibility and authority of Sparesbox online.


Website content and structure optimisation to multiply organic results

More traffic. More conversions. All thanks to a website that works. OMG optimised the Sparesbox website content and structure to ensure they appeared for the most relevant and profitable search queries. This resulted in more qualified traffic reaching the site and converting into customers.

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