Sparesbox is Australia's largest retailer of car and 4x4 parts. Since 2014, they've grown their community to 60,000+ loyal customers and counting!
Their tech-led approach helps them deliver premium parts direct from the manufacturers. This means they can offer their customers the best price, while providing the best, personalised service. In August 2016, they expanded to offering a mobile mechanic service called "Sparesbox Service" — starting in Sydney and crossing the nation.
As this true-blue Aussie company grew, their digital presence likewise needed to grow. That's why they partnered with OMG to produce incredible results online. We're talking 85% more organic traffic and 170% more organic revenue.
Best of all, Sparesbox have achieved a 80:1 ROI on average across their whole campaign with us. See for yourself how they achieved these incredible results.
In competitive eCommerce and car industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'brakes' and 'toyota brakes'.
By first researching the market and understanding their many customers, OMG fine-tuned a digital strategy engineered to deliver. Keyword research uncovered crucial insights into what customers were looking for. This meant we could align Sparesbox with the most profitable demand in the market.
Website authority is a big factor defining your success online, either helping you climb to the of search engine rankings or falling to obscurity on page 2. OMG focused on building targeted and high quality backlinks that would increase the perceived credibility and authority of Sparesbox online.
More traffic. More conversions. All thanks to a website that works. OMG optimised the Sparesbox website content and structure to ensure they appeared for the most relevant and profitable search queries. This resulted in more qualified traffic reaching the site and converting into customers.