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NVP Exhibits

How NVP Exhibits Achieved 80:1 ROI With SEO

stat-keyword

170%

Growth in organic conversions
stat-sales

45%

Increase in organic traffic
stat-roi

Quadruple

Number of keywords the site is indexed for
stat-leads

80:1 ROI

Achieved from SEO in 12 months

The challenge

NVP Exhibits are a key provider for custom exhibition and display stand in Australia. With offices in Sydney, Melbourne and Brisbane, this company has helped showcase the most exciting brands around. Their illustrious client list includes: Crown, Cincom, Hitachi, Intel, Kinetic, Kimberly-Clark, Sunkist, Yamato, EMS and many more. 

Despite their presence at so many conferences and events, their online impact just wasn't what they wanted. Low traffic and conversions meant digital wasn't delivering them the customers they were looking for. 

To become the market leader in their niche industry, NVP Exhibits partnered with OMG. We engineered an SEO strategy tailored to their goals — in other words, to dominate digital and work with waves more of their favourite brands. 

The results? Stunning, all within the span of 12 months. We're talking 45% more organic traffic and 170% more organic conversions. Plus, they were making revenue impact with all the right keyword rankings. Our expert SEO Gurus got the NVP Exhibits website topping Google on competitive keywords such as 'exhibition stands' and 'exhibition displays'. 

See for yourself how they achieved market-leader status. 

Key problems

  • Want to achieve market leader status
  • Not enough online visitors and conversions
Case study date 07 February 2019

Our Approach.

NVP Exhibits went from niche competitor to industry leader. All within 12 months. Our Gurus created the ultimate SEO strategy, full of painstaking detail, market research, and proven strategies. 
  • Streamlining of website content and structure
  • Authority-building backlinks for dominating Google
  • Technical and offsite SEO to superpower their online presence
  • Comprehensive gap analysis to understand and outrank the competitors
nvp exhibits flying mac

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for NVP Exhibits. Serious digital results within only 12 months. 45% increase in organic traffic and 170% more organic conversions. 

Meet your friendly team of Gurus at OMG.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso
nvp exhibits landscape mockup

First page visibility for explosive results.

In a competitive events industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords such as 'exhibition stands', 'exhibition displays', 'exhibition displays', 'display stands', 'expo displays', 'portable counters', 'trade show booths'. 

Breaking down a winning digital strategy.

01

Visibility where it matters.

Want to turn rankings into revenue? It's all about dominating Google for the keywords that matter. In other words, appearing for the relevant search queries that your ideal customers are asking. For NVP Exhibits, this meant creating and implementing a strategy that would help them do exactly that. Within 12 months, we had their website ranking at the top of competitive keywords such as 'exhibition stands' and 'exhibition displays'.

02

Market-leading impact.

While your website performs a lot of heavy lifting, what happens "off page" is also crucial to your SEO success. In particular, Google sees authoritative websites linking to you as a "vote" of how trustworthy you are. The more quality links, the more authority your website has and the higher likelihood of rising to the top of rankings. That's why a big part of creating market-leading impact involved manual outreach and link building for NVP Exhibits.

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