How Natural Necessity Surf Shop Grew Organic Revenue By 105%
Natural Necessity Surf Shop is an iconic, family-owned-and-run store in Gerringong. First established in 1976, they’ve since flourished to a team of 60+ people. Even after all these years, their mission is simple: “to enhance Australian coastal life”. Their product range offers everything from swimwear and surfboards to Gopros and accessories.
105%
increase in organic revenue
43%
growth in organic traffic
Position 1
for ‘surfboards online’
Services
Industries
- Retail & E-Commerce
Challenges
While their physical store has become a cornerstone of the community, their online store is also a thriving and fast-growing business. Since launching their online store in 2011, they’ve served 12,000+ Australian customers and counting!
However, reaching millions more surf-loving Aussies online called for a serious digital investment. In the wake of the 2008 global financial crisis, new surf shops flooded the scene and leading to an oversaturation. Big brands were pulling all the stops to expand their retail foothold, meaning independent shops were feeling the pressure.
This meant Natural Neccessity Surf Shop were ready to make a splash. They partnered with OMG to take their online store to the next level. Within 2 years of their campaign, we increased their organic traffic by 43% and organic revenue by 105%.
- Oversaturated surf shop market meaning tough to stand out and tougher to rank
- Want to increase foot traffic to physical and online traffic leading to purchases
Our Approach
Making a splash online is all about staying front and centre where it matters most: at the top of search engine results for the most profitable and relevant keywords.
Every second there are 63,000 Google searches, but the aim isn’t to capture everyone that comes through the door. Laser-focused SEO targets only the keywords and opportunities that count — all through a combination of technical and creative strategies.
Strategy & Execution
Superpower the website with technical SEO
A high-performing website ticks all the boxes when it comes to what search engines and humans are looking for. Fast, intuitive, visually appealing, easy to navigate.
Hyper-targeted keyword domination
To catapult Natural Necessity to the top of rankings, OMG focused on aligning every website page to the most relevant keywords.
Rise to the top of rankings
Google’s aim is to deliver high-quality and relevant answers for every search query. Part of their measure of quality is looking at how trustworthy a website is.
Key Results
Most of all, it streamlines the experience from the first touch to first purchase and beyond. For Natural Necessity Surf Shop, OMG employed a range of technical efforts including improving site speed, fixing any 301 redirect issues, optimising metadata, and many more.
Furthermore, we bolstered core category pages with high-quality content — to further improve rankings. As a result, we helped them achieve top 3 rankings for crucial keywords including ‘surfboards’, ‘surfboards online’, ‘surf wax’, ‘surfboard fins online’, ‘fish graphics longboard’, and many more.
To this day, Google considers every backlink from a reputable and trustworthy source as a vote of confidence — meaning the more quality backlinks you have, the more likely you’ll rank. That’s why strategic link building is a core part of our ongoing SEO strategy.
More Case Studies
-
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
-
33.5%
Intersport is one of Australia’s leading sports specialty retailers, offering a wide range of footwear, clothing, and equipment from the world’s biggest brands including Nike, Adidas, ASICS, Puma, and New Balance. With over 85 stores nationwide and a growing online presence, Intersport gives everyday Australians access to premium sports gear whether they shop in-store or…
Intersport
-
320%
Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.
Cohen Handler
Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
