When an authoritative and trustworthy website links to your website, Google sees this 'backlink' as a vote of trust and credibility. The more high-quality and relevant backlinks a website has, the greater search engine visibility you'll have — and this remains true until today.
That's why strategic link building was a core part of growing Mad Paws' online presence. Within 6 months, the number of referring domains increased by 65%. Furthermore, rankings multiplied and traffic doubled.
