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LPZ Plumbing Services

How LPZ Plumbing Made $1.5M+ With SEO



Revenue generated with SEO

30:1 ROI

Achieved from digital investment


Of new organic leads generated every month

The challenge

LPZ Plumbing are "the little guys that look after the locals". They're the reliable plumbers offering true value for money and service you can simply trust. Fixed price services take the stress out of the equation for all their customers, both residential and commercial alike.

You'll spot their friendly team of plumbers across Sydney, including Northern Beaches, Sydney CBD, Western Suburbs, Hills District and North Shore. 

As the trusted local experts who are ready to help you 24/7, their digital presence needed to reflect their reputation. People were looking online everyday for plumbers, so it was crucial their website appeared where it mattered: at the top of search engine rankings.

That's why LPZ Plumbing partnered with OMG to make impact with digital. Proven SEO strategies delivered 30:1 ROI, 100s of new customers every month and $1.5M+ in revenue. And the results just keep getting better. 

Key problems

  • Local plumbing services is one of the most competitive niche industries
  • Website not attracting enough visitors and enquiries
  • Website migration requiring technical support to streamline process
  • Competitors outranking them for the most profitable keywords
Case study date 02 November 2018

Our Approach.

Digital done well delivers your real revenue results. 24 hours a day, 7 days a week. That's why LPZ Plumbing partnered with OMG to engineer a strategy for that works. Combining proven Local SEO strategies with targeted digital PR and outreach, we skyrocketed their online visibility — meaning more visitors, more conversions and more customers. 
  • Comprehensive migration plan to accelerate and streamline the process
  • Hyper-targeted SEO strategy tailored to their customers across multiple locations
  • Targeted online PR and outreach to boost brand awareness, resulting in conversions

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for LPZ Plumbing. $1.5M+ revenue generated from organic. 30:1 ROI achieved from digital. And the results just keep getting better.

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In the competitive plumbing industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords such as 'plumbers', 'plumber sydney' and 'sydney plumbers'. 

Breaking down a winning digital strategy.


Comprehensive migration plan ensured a seamless transition

Moving platforms, no stress. OMG pulled together a seamless migration plan to ensure everything was sorted, while optimising for search engines along the way. This means maximum organic reach on a new platform.


Building the community buzz with digital PR

Building awareness and earning trust are a huge part of winning over new customers. That's why OMG focused on targeted digital PR and outreach opportunities that would establish LPZ Plumbing as the trusted local experts. Quality backlinks also boosted their organic visibility.


Strategic onsite SEO to skyrocket organic traffic and enquiries

By aligning with the most profitable keyword opportunity, LPZ was able to reach the top of rankings. This meant qualified traffic visiting their website and converting on their forms — resulting in 100s of new enquiries each month. All without lifting a finger.

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