253%
increase in organic traffic
212%
increase in high quality backlinks
Top rankings
for competitive 'bathroom design sydney' keywords
The Challenge
Key Problems
Not enough leads to support their ongoing growth.
Poor search engine visibility translating to low website traffic.
Website not optimised for search engines or users.
Looking to grow online presence to support offline reputation.
Integriti Bathrooms is an integrated bathroom design, construction and project management company. They’re on a mission to turn every client’s vision into a reality.
Quality, bespoke services set them apart from the competition, along with their dedication to completing your project on time and in budget. In essence, they strive to be the builders you can rely on.
As a growing company offering bespoke solutions, their track record of incredible projects was making waves in the industry. However, this offline reputation wasn’t translating to their digital presence.
Low leads, lack of search engine visibility and inconsistent branding were all hampering their efforts. In particular, competitors were stealing the top spots on Google.
That’s why Integriti Bathrooms partnered with OMG. We delivered a custom SEO solution geared to achieving their goals. More rankings, more traffic, more clients, and a digital presence to reflect their authority in the space.
Our Approach
Making impact FAST in a competitive renovation industry called for a strategic digital approach. Managing Director and Founder Andrew Stenos wanted the confidence that OMG would deliver traffic, leads and clients. OMG crafted and implemented an SEO strategy geared to creating revenue-shifting results. We aligned our detail and data-driven SEO approach with extensive research about the industry, their competitors and their sales cycle.
Comprehensive SEO audit to uncover key opportunities.
High quality link building to boost website authority and visibility.
Full onsite SEO strategy to align website with the most profitable and relevant keywords.
Strategy & Execution
01.
Comprehensive keyword, industry and customer research to formulate the best custom strategy.
By first mapping the landscape, OMG was equipped to engineer a custom strategy that would WORK. We noted crucial information such as how their sales cycle worked and what their competitors were up to. This uncovered unmissable insights and set the data-driven foundation for the whole campaign.
02.
Full onsite SEO strategy to align website with maximum keyword opportunity.
For too long competitors were stealing the top spots on Google. OMG delivered the onsite SEO efforts that helped Integriti Bathrooms reach the top of rankings. Targeted optimisation meant we focused on visibility where it mattered; for the most profitable and relevant keywords.
03.
High quality link building to boost their reputation and website authority.
By analysing Search Console data, we identified untapped potential across multiple category pages. We knew that by optimising metadata to improve CTR we’d see huge wins —just a 1% improvement would lead to 1000s of new visitors.
Your details.
Ali OlmezJims Cleaning
Michael Faro-TusinoArtline
Karleitia BodlovicTommy Hilfiger
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