How Lasoo Turned 3,000 SKUs Into a 6–8 ROAS Pinterest Channel
Lasoo is an Australian platform helping shoppers discover, compare and buy the best retail specials across 3,000+ SKUs in groceries, fashion, electronics, health and pets. That breadth demanded a channel built for high-volume, visually-driven discovery. To diversify beyond existing channels, Lasoo partnered with OMG to launch on Pinterest, a platform designed for product discovery and…
8:1
ROAS on Social Ads
4:1
ROAS on Google Ads
Services
Industries
- Retail & E-Commerce
Challenges
- With over 3,000 SKUs spanning vastly different categories, profit margins and price points, it’s not feasible to cover the full catalogue, requiring careful prioritisation of which products and categories to promote
- A 1-day view / 1-day click attribution window significantly limits available strategies, forcing a reliance on bottom-of-funnel, high purchase intent audiences rather than broader discovery-based targeting that Pinterest is typically suited for
- As a heavily visual platform, Pinterest demands strong creative to drive engagement, but creative limitations mean it isn’t feasible to produce tailored assets for every category
- As an aggregator of specials from multiple retailers, margins and CPA tolerance vary significantly by product, making it difficult to set a consistent performance target across campaigns
- Pinterest was a new channel for Lasoo, meaning limited historical signal or audience data to inform early targeting and optimisation
Strategy & Execution
- Tested across Lasoo’s highest performing categories, including beauty, electronics, and indoor and outdoor furniture, to identify which converted best and aligned with ROAS targets
- Anchored the approach around Collections, enabling a more dynamic, catalogue-led format to surface relevant products to the right audiences
- Optimised backend feed data, including category tagging and product attributes, to strengthen how products are matched to relevant customers
- Leaned into offer-based messaging, refreshing promo codes regularly to drive urgency and maximise conversions within the tight attribution window
- Layered in keyword and interest targeting on top of Collections to sharpen intent signals, given the reliance on bottom-of-funnel audiences
Key Results
- Consistently hit our ROAS target of 6-8 compared to the average ROAS for Meta and Google of 4.
- Managed to find the best combination of categories despite the massive catalogue
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