How Flora and Fauna Increased Their Online Traffic By 310%

310%

Increase in YOY traffic

270%

Increase in keywords indexed

34:1

ROI from SEO

The Challenge

Key Problems

Oversaturated vegan market meaning tough to stand out and harder to rank.

Looking to differentiate themselves in a market ripe for innovation.

Wanting to increase online traffic leading to purchases.

Flora and Fauna is an iconic cruelty-free and vegan shop that helps customers make conscientious product choices. First established in 2014, they’ve since flourished to stay at the forefront of the cruelty-free movement. Even after all these years, their mission is simple: “to offer everyone better choices”. Their product range offers a plethora of vegan goods from makeup and skincare to clothing and food.

While they have a huge range with over 5500 products, and 240+ brands, online plant-based retailers are gaining particular prominence, with an array of vegan products posing significant sales growth. This means Flora and Fauna have been tacked with the challenge of competing in such a saturated market. With the rise of more vegan retailers, the need for evolving digital to stay ahead was key!

Therefore, it was critical for them to better understand what they needed to prioritise in order to boost – or more likely recapture – retention.

After leveraging their locale in marketing tactics, they decided to partner with OMG. Within 7 months, we were able to increase organic search revenue by over 300% – and the future looks promising.

Our Approach

Competition fuels innovation, and standing out amongst the crowd means beating your competition. The make or break moment behind digital marketing success is the implementation of a thorough and comprehensive SEO strategy. After all, how can you ensure that your customers will be able to find your business when they need to?

Laser focused SEO strategies are the key to standing out amongst your competitors online.

Auditing the site to establish a baseline SEO strategy engineered for market success.

Keyword analysis based on relevance, demand, and competition.

Fully optimised on page SEO through the implementation of website content.

Strategic tracking to monitor the success of all SEO efforts.

Strategy & Execution

01.

The perfect SEO audit to boost google rankings

Let’s face it. Ranking at the top of the SERP’s is difficult – even for the most savvy marketers. This is because Google is constantly changing its algorithm. This, amidst the changing landscape of SEO means constant research and analysis is the only way to unlock the full potential of SEO and unleash your brand. For Flora and Fauna, this meant having a detailed overview of their website’s current standing – the first step in improving their site’s ranking, getting more targeted traffic and increased conversions.

Because if you don’t get it right for day 1, you’ll miss out on a significant amount of search engine traffic. So to extend the life of their SEO campaign, we identified all on-site and off-site issues and put forward the right SEO plan to address them – everything from duplicate content page loading times and search engine visibility.

An audit is essential for visibility, usability and conversions.

02.

Keyword analysis to get ahead of fierce SEO competition

The prospect of generating volumes of targeted online traffic and staying ahead of the competition is grounded in depth keyword analysis. For Flora and Fauna, this meant optimising the website for the search engines and increasing domain authority by choosing the right keywords.

To maximise the prospect of generating volumes of targeted online traffic, we had to address the company’s core issue which was ranking for intended keywords.

What we did was look beyond traditional keyword ranking factors, and took a more holistic approach in analysing their site. Once we worked our magic, Flora and Fauna had page 1 rankings for short tail industry terms like ‘vegan makeup’, ‘vegan lipstick australia’, and ‘vegan face makeup’.

03.

Perfectly optimised content for digital success

Dare we say that content is the most important SEO element of a webpage? The term content is king is thrown around a lot. Sure it’s an SEO best practice, but, when it comes to SEO success, content is the most obvious place to start. Creating a solid foundation amongst other SEO efforts will earn you backlinks and help catapult your website to the top of search engine rankings. Setting a solid foundation for Flora and Fauna meant crafting content that is relevant and unique to user intent. This is because your websites content determines which keywords the pages on your website will rank for, allowing for higher click through rates.

Content was Flora and Fauna’s biggest opportunity to catch the attention of their users, encouraging them to stay on the page for longer, and inevitably make a purchase.

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil Knight Frank

OMG has a professional team of digital marketing and SEO experts. The company provides an excellent service, with great results. Curtis and his team are always on hand to offer advice and support, and I would highly recommend them to anyone looking for help with their digital marketing or SEO.

Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

Ben Crowley Bulk Nutrients

O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

Sharetea Sharetea

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice Staples/winc

Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

Cindy Simons TurmeriX

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

500+ Real Five Star Reviews

What our Sydney based clients have to say.

We work with great companies of all sizes and we’ve helped big name brands grow even bigger.