How CV Check AU Revamped Its Search Strategy for a 42.87% Investment Increase and 61.17% More Impressions
CVCheck AU is a trusted provider of secure background verification services, helping over 1.6 million individuals and 23,000 employers meet regulatory demands. Specialising in credential management and compliance for HR, Risk, and Compliance teams, CVCheck leverages advanced technology to simplify the verification process. With over 900,000 checks conducted annually, they offer solutions that span the…
61.17%
increased impressions
26.72%
increased revenue
42.87%
increased investment
Services
Industries
- Tech & SaaS
Challenges
CVCheck AU faced increasing sales and brand awareness in a competitive market. The primary objectives were to boost revenue, enhance ad visibility, and improve overall ad relevancy through state-based targeting.
Key Challenges Identified:
- Growing competition within the background check sector.
- A need to improve ad relevancy and visibility to target more local audiences.
- Optimising ad spend while maintaining a high return on investment (ROI).
Our Approach
At Online Marketing Gurus, we drive scalable business outcomes by leveraging our expertise in Google’s advertising solutions. For CVCheck AU, we implemented advanced strategies such as Performance Max campaigns, dynamic keyword insertion, and state-based targeting, using Google’s AI tools to maximise ad spend efficiency. This approach resulted in significant growth, including increased revenue, impressions, and traffic, while ensuring ongoing optimisation for long-term success.
Strategy & Execution
State-Based Targeting
Implemented dynamic keyword and location insertion to create hyper-relevant ads tailored to user locations, such as “National Police Check Sydney,” enhancing engagement and relevancy.
Performance Max Campaigns
Designed tailored PMax campaigns to consolidate ad formats and signals, ensuring consistent and impactful brand visibility across channels.
AI-Driven Optimisation
Utilised Google’s automated bidding tools, such as Smart Bidding, to dynamically adjust bids for optimal performance, maximising conversions and ROI.
Personalised Creative Strategy
Focused on crafting compelling and location-specific ad copy. Automation tools were used to integrate user data seamlessly into creative messaging for improved ad relevancy.
Measurement and Forecasting
Used Google’s Performance Planner to predict and allocate budgets effectively, allowing strategic scaling of campaigns.
Key Results
In 6 months:
- Increased impressions by 61.17%.
- Increased traffic by 25.68%.
- Increased revenue by 26.72%.
- Increased investment by 42.87%.
More Case Studies
-
45:1
Ultraceuticals is a leading global skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Led by Dr Heber, Ultraceuticals prioritises environmental sustainability as they constantly strive to look for sustainable skincare solutions that offer optimal results for everyone.
Ultraceuticals
-
186%
Evolution Laser Clinic has been partnered with OMG since 2019. They wanted us to help them improve their visibility around their key focus terms and grow keyword indexation towards other areas of the business as well. From this, OMG implemented an SEO strategy and PPC to help Evolution Laser Clinic achieve their primary business goal.
Evolution Laser Clinic
-
151%
Since partnering with OMG, O Cosmedics has strengthened its digital presence through an integrated SEO, PPC, and Social strategy. By improving site performance, expanding content, and building authority, OMG helped O Cosmedics achieve stronger visibility, traffic, and conversions.
O Cosmedics
Stop Funding Channels You Can’t Measure. Start With the Ones You Can.
Get a PPC audit as part of a digital strategy worth $4,000 at no cost. See what your paid channels are contributing, where budget is being wasted and what to fix, stop or scale first.
No cost. No commitment. Just a clearer next paid-media decision.
