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How CV Check AU Revamped Its Search Strategy for a 42.87% Investment Increase and 61.17% More Impressions
PPC
Professional Services
About CV Check AU
CVCheck AU is a trusted provider of secure background verification services, helping over 1.6 million individuals and 23,000 employers meet regulatory demands. Specialising in credential management and compliance for HR, Risk, and Compliance teams, CVCheck leverages advanced technology to simplify the verification process. With over 900,000 checks conducted annually, they offer solutions that span the entire employee lifecycle, from hiring to onboarding and ongoing compliance, serving organisations across Australia and New Zealand for over a decade.
CVCheck AU’s Challenges
CVCheck AU faced increasing sales and brand awareness in a competitive market. The primary objectives were to boost revenue, enhance ad visibility, and improve overall ad relevancy through state-based targeting.
Key Challenges Identified:
- Growing competition within the background check sector.
- A need to improve ad relevancy and visibility to target more local audiences.
- Optimising ad spend while maintaining a high return on investment (ROI).
Our Approach
At Online Marketing Gurus, we drive scalable business outcomes by leveraging our expertise in Google’s advertising solutions. For CVCheck AU, we implemented advanced strategies such as Performance Max campaigns, dynamic keyword insertion, and state-based targeting, using Google’s AI tools to maximise ad spend efficiency. This approach resulted in significant growth, including increased revenue, impressions, and traffic, while ensuring ongoing optimisation for long-term success.
Strategy & Execution
State-Based Targeting
Implemented dynamic keyword and location insertion to create hyper-relevant ads tailored to user locations, such as “National Police Check Sydney,” enhancing engagement and relevancy.
Performance Max Campaigns
Designed tailored PMax campaigns to consolidate ad formats and signals, ensuring consistent and impactful brand visibility across channels.
AI-Driven Optimisation
Utilised Google’s automated bidding tools, such as Smart Bidding, to dynamically adjust bids for optimal performance, maximising conversions and ROI.
Personalised Creative Strategy
Focused on crafting compelling and location-specific ad copy. Automation tools were used to integrate user data seamlessly into creative messaging for improved ad relevancy.
Measurement and Forecasting
Used Google’s Performance Planner to predict and allocate budgets effectively, allowing strategic scaling of campaigns.Outcomes (in 6 months)
- Increased impressions by 61.17%.
- Increased traffic by 25.68%.
- Increased revenue by 26.72%.
- Increased investment by 42.87%.
