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Cubic Promote

How Cubic Promote Achieved Over 180% Revenue Growth

stat-keyword

25%

Increase in organic traffic, year on year
stat-sales

20%

Increase in organic search revenue
stat-roi

180%

Increase in revenue growth, year on year

The challenge

Cubic Promote has a long history of being the leading supplier of custom printed corporate products. With over 9000 different styles of times, across over 100 categories, they aren’t just a promotional product supplier - they source high quality, bespoke gifts unlike any other in the industry. With a plethora of bespoke, customised and tailored choices, they are one of the best merchandise providers in Australia. 

Offering clients the most complete range of promotional products, Cubic Promote have evolved to become a valued company who have grown tremendously in the industry. 

Terrific value for money, the best customer service and products delivered directly to your door - there’s nothing that Cubic Promote doesn't satisfy. 

However, in an increasingly loud and dynamic market, Cubic Promote wanted to target bulk and commercial customers via introduced and improved rankings. Noticing a hole in the marketplace that needed to be filled, they looked to OMG to help their business expand. 

You can’t avoid the facts - so while competition is huge, this didn’t discourage OMG from helping Cubic Promote getting top results. 4 years on, Cubic Promote is still achieving impeccable results with us.

Key problems

  • Competitive industry making it difficult to stand out online
  • Not enough search engine visibility to drive the desired level of traffic and sales
  • Want to create lasting relationships and grow revenue
  • Looking to outrank competitors on key industry terms
Case study date 31 October 2019

Our Approach.

Acquiring customers in a crowded digital landscape is about implementing a hyper-targeted digital marketing that will see your sales skyrocket. 

We created and implemented a complete SEO strategic campaign so Cubic Promote could be heard above the noise. This included: 

  • Authority-building strategy involving quality and targeted link building
  • Optimisation of website and content structure, involving technical and onsite SEO
  • Comprehensive gap analysis of competitors to identify strategic opportunities
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Breaking down a winning digital strategy.

01

Best-in-class competition analysis to perform against the rest of the pack

One of the defining characteristics of successful companies is their depth of industry expertise. This is why it’s so important to perform a competitor analysis as part of strategy development. OMG wanted to know Cubic Promote's market intimately, which is why a great length of time was spent on finding out what the rivals were doing.

Establishing an edge over competition meant we provided a seed list of keywords which were prioritised by popularity and revenue value - essential for online success.

The end result?

Cubic Promote had no problem rising above the competition - both today and for the foreseeable future.

02

Rolling out a link building campaign to become the leading frontier in the industry

Link building is a huge part of making serious gains. Your website needs to be built with high quality links in order to stay one step ahead. For Cubic Promote, this meant building high quality links in accordance with the keywords being targeted. Plus, rolling out a long term link building campaign focused on relevant search terms.

This kind of work is critical to the success of your business and for Cubic Promote it meant maintaining a foothold in the industry.

From there, they were able to identify their competitive advantage in the marketplace. We then increased their total indexation on Google from 604 keywords to 11947 keywords.

03

Unlock the potential of online growth with keyword analysis

Your keyword strategy is one of the most important aspects of your SEO campaign - an absolute MUST if you want to thrive.

Building an authoritative name in the industry is a crucial facet of SEO. But, how does one go about achieving this? For Cubic Promote, it was about focusing on numerous long tail keywords with the objective of #1 rankings.

The results? We Increased the number of keywords ranked in the top 3 positions from 307 to 2496. Plus achieved, top 5 positions for strong profitable industry terms such as ‘stress balls’, ‘customised umbrellas’, ‘custom usb’ and a myriad of other promotional related terms.

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