Edu-tech Startup Builds A Global Empire
Crimson Education is an education industry leader with a world-class network of 2,000+ tutors and mentors across the world. They began in New Zealand with a mission to help people reach their full potential, through offering the best consultants and support.
1,450%
growth in organic conversions (global)
10:1
ROI on average from all PPC campaigns
8,900%
increase in Facebook qualified leads per month
Services
Industries
- Education
Challenges
Since 2013, they’ve partnered with 20,000 students, entrepreneurs and young professionals, and counting! Their success has become truly global, with their operations spanning Australia, the USA, the UK, Singapore, Vietnam, Thailand, Russia and many, many more countries.
Crimson Education partnered with OMG on a multi-channel strategy to strengthen and skyrocket their digital presence. Ambitious goals were in sight — and we delivered. You can see the numbers for yourself. 10:1 ROI achieved across all marketing investment. 1,000% increase in global traffic. 1,450% growth in global organic conversions. And the results just keep getting better.
- Low search engine visibility for the most crucial keywords
- Complex international campaign called for unique SEO expertise
- Fierce competition meant tougher to make big impact
- Looking to reduce cost of conversion and acquisition
Our Approach
Crimson Education were on a mission to unlock the true potential of 1,000s of individuals worldwide. With a custom, multi-channel strategy, OMG unlocked the full potential of their digital presence. This translated into 1,000s of students and millions in revenue. Our approach focused on getting all channels working in sync.
Strategy & Execution
Hyper-targeted international SEO strategy boosted organic results where it mattered most
Search engine visibility was far too low to support their fast growth. Starting out, Crimson Education only ranked in the top 3 positions for 11 keywords.
Custom PPC campaigns captured and converted ready-to-join individuals
By first getting to know Crimson Education and the ambitious individuals they serve, OMG was able to target campaigns that simply worked.
Key Results
OMG uncovered and aligned with profitable keyword opportunity. They’re now ranking in the top 3 positions for 1,195 keywords.
All of our PPC campaigns were customised, targeted and timely, meaning conversions at a lower cost. For every dollar spent on PPC, OMG delivered a $10 return. This is in addition to a 25% reduction in cost-per-conversion, year on year.
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