How Corporate Prepaid Gift Cards Grew Leads 72% with PPC
Corporate Prepaid Gift Cards is Australia’s leading prepaid Mastercard and Visa gift card provider. Their products are purchased by companies nation-wide looking to share incentives, rewards and corporate gifts. Seeing their monumental growth is proof of a winning idea.
72%
lead growth YoY
83%
growth in organic conversions YoY
28%
decrease in Cost Per Lead (CPL) YoY
Services
Industries
- Finance
Challenges
Our friendly team of experts helped to accelerate their B2B growth with a digital marketing campaign that maximised multiple channels. We created a custom PPC campaign engineered for generating an explosive ROI.
- Needed a roadmap to reach big growth goals over the next 12 months.
- Not attracting the attention of their relevant target market resulting in a lower number of conversion from ideals leads and customers.
- Rate of website traffic growth was too low to support the team’s ambitious business growth goals.
- Lack of visibility and accurate data to drive strategic decision making.
Our Approach
Crafting a successful Pay-Per-Click ad campaign begins with a deep understanding of your business, your audience, and the competitive landscape. That’s why we invest significant time in keyword research and competitor analysis, refining this approach every month to stay ahead of market trends.
- Remarketing to convert warm traffic leads
- A tailored Pay-Per-Click ad strategy backed by continuous optimisation and detailed reporting.
- Google Adwords campaigns to capture high-intent search traffic
- Google Shopping campaigns to win ready-to-buy customers
Strategy & Execution
Deep diving into data.
For the expert Gurus, success begins with thoroughly understanding our client—their goals, competitors, and industry landscape, etc—through a comprehensive audit.
Ongoing optimisations and experimentation.
The “set-and-forget” method rarely delivers results. Most campaigns typically require ongoing adjustments, far greater attention detail and contact optimisation tweaks to gain traction in the first three months.
Proactively adapting to new search trends
Due to the economic implications of COVID-19 on the retail landscape, the client needed to adapt their PPC strategy to fit the needs of their consumer in a difficult market.
Key Results
To note, OMG helped increase:
- 20.73% increase in monthly conversions
- 18.84% reduction in CPA
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