Competitive cosmetic industry
Website wasn't attracting enough organic traffic and conversions
City Laser Clinic is a local expert in non-surgical cosmetic procedures. Their experienced team of qualified therapists offer a range of laser therapies for their clients. With optimal results, the most up-to-date technology, and the safest procedures, City Laser Clinic customers just keep coming back.
Their current service offering includes laser hair removal, tattoo removal, pigmentation removal and overall skin rejuvenation. Plus, they've recently expanded to cosmetic injectables.
In a competitive cosmetic and lifestyle market, only the market leaders make it to the top spots on Google. That's where companies can make serious impact by reaching the ready-to-click and ready-to-buy. To make this kind of search engine impact, City Laser Clinic chose to partner with OMG.
Our digital consultants formulated a comprehensive SEO solution for capturing 100s more of their dream customers. After 18+ months, the proof was in the pudding. They were ranking in the top 3 spots for competitive keywords such as 'sydney laser clinic', 'laser hair removal sydney', and many more. Plus, they were seeing 45% uplifts in organic traffic year on year, along with 20% more organic conversions.
Looking to make search engine impact that translates into truckloads of new customers? That's what City Laser Clinic wanted to achieve. To do this, they needed to rank for the most relevant and profitable keywords — ensuring they were reaching timely ready-to-buy customers. OMG delivered an SEO strategy geared to their goals.
In a crowded cosmetics industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords including: 'hair removal sydney', 'sydney laser clinic', 'laser tattoo removal', and 'chloasma treatment'.
Painstakingly detailed competitor and customer research to uncover the most profitable keyword opportunities
Technical SEO and onsite optimisation to maximise performance of their website
Manual and high quality backlink building to boost online authority and overall search engine visibility
Strategy & Execution
Technical SEO and onsite optimisation are two core elements of effective SEO. OMG reviewed everything from page speed and schema markup to meta descriptions and redirects. Best of all, we performed this sweep as part of our initial audit, meaning we hit the ground running from day one. Our Gurus bring 7+ years experience across 1,000+ companies, meaning our technical knowledge is top notch. In particular we've championed countless website migrations where rankings never dropped and search engine results stayed strong.
Rising to the top of rankings is often a challenge when there's high competition. For City Laser Clinic, their most relevant and profitable keywords were proving tough to crack. This included keywords such as 'hair removal sydney', and 'superifical pigmentation', and 'electrolysis'. That's why a big focus for OMG was optimising and aligning every website page with the right keywords. By further boosting website authority with quality backlinks, City Laser Clinic were soon enough topping Google searches.