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Apex Airconditioning

How Apex Air Conditioning Got 180% More Conversions



Growth in organic traffic


Growth in organic conversions


Keywords ranking for page 1, up from 243

The challenge

Apex Airconditioning began in 2003 in the city of Sydney, delivering air conditioning services, repairs and installations. Their ethos of trust backed by industry expertise has helped them grow bigger and better. The team offers "the capability of a large company, [with] the heart of a small business". This means their customers receive simply the best service.

The team needed a digital presence that grew as their business grew. Search engine visibility simply wasn't up to scratch, with competitors taking out the top spots.

Apex Airconditioning partnered with OMG to deliver an SEO strategy that cemented the business online. 85% growth in organic traffic. 120% growth in organic conversions.

Best of all, our Gurus got the Apex Airconditioning website ranking in the top 3 for the most crucial keywords: "air conditioning installation sydney" and "air conditioning sydney". See how they achieved explosive results online.

Key problems

  • Website and content structure not supporting organic results
  • Website authority needing a boost to beat the competitors
  • Tough competition calling for a proactive digital strategy
Case study date 02 November 2018

Our Approach.

Skyrocketing an online presence is all about being in the right place at the right time. OMG focused on ensuring Apex Airconditioning appeared where it mattered: in the search engine queries relevant to their unique offerings. A timely and location-specific presence helped to generate loads more qualified traffic, while also delivering 120% more conversions.

  • Optimising website content and structure
  • Building website authority with quality backlinks
  • Strategic competitor analysis to uncover offsite opportunity
  • Technical and offsite SEO support to boost visibility

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Apex Airconditioning. 85% more organic traffic. 120% more organic conversions. And the results just keep getting better.

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In competitive local services industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'air conditioning sydney', 'air conditioning installation sydney' and 'air conditioning companies sydney'. 

Breaking down a winning digital strategy.


Optimising the website for maximum organic results.

An effective SEO strategy optimises your website for maximum organic visibility and for a streamlined user experience. OMG formulated and executed a strategy that would ensure every single page was a profitable investment — delivering traffic, conversions and customers.


Boosting visibility by improving website authority.

To outshine the competition, Apex Airconditioning boosted the authority of their website. Targeted, relevant and high quality backlinks increased the perceived credibility and trustworthiness of their business — therefore, helping them to reach the top of rankings.


Strategic competitor analysis to align with opportunity in the market.

Tough competitors were capturing customers online. OMG uncovered crucial insights on what the competitors were doing. We proposed and executed a strategy to align with the known demand demonstrated in search volume.

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