562%
Increase in organic conversions
314%
Increase in organic conversion rate
59%
Decrease in cost per click for PPC
138%
Increase in total website visitors

The Challenge

Key Problems

Client faced server issues affecting overall site performance
Google Analytics conversion tracking was incorrectly implemented
Blog content was not categorised efficiently to utilise URL hierarchy
Large number of broken (404) pages which is not best practice SEO
1001 Optical Case Study

If you’re looking for frames that suit your taste and budget, 1001 Optical are the optometrists that can satisfy your needs. For the last 25 years, 1001 Optical has served as the optical store of choice for local communities.

With locations in Sydney and Melbourne, the optometry experts offer sleek and stylish designer glasses or sunglasses from industry leaders such as Ray-Ban, Prada, Gucci and many more. Whatever your tastes and budget, this optical store has frames for everyone at every price point, ensuring complete satisfaction.

Wanting to increase their organic visibility within the eyewear and fashion vertical, 1001 Optical reached out to Online Marketing Gurus in December 2016. From this, OMG created an integrated SEO strategy that looked at strategic link building and expanding on category brand content and blog content.

Upon onboarding 1001 Optical, our Gurus uncovered the difference in authority compared to industry leaders like Specsavers and Vision Direct. Both referring domains and domain authority were suffering, and as such OMG opted for link-building and content creation to combat the difficulty. From this,

Our Approach

For companies with brick and mortar stores, their online presence is surprisingly crucial part of driving real life foot traffic. In fact, building the buzz online can be incredibly beneficial for ensuring everyone that walks in the door is ready to buy. That’s why OMG prioritised channels that could work together to attract and convert 100s more customers across every store.

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Technical and onsite SEO to boost search engine visibility

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Quality link building to grow website authority for higher rankings

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Building and optimising 19 Google My Business pages

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Customised PPC campaigns to capture customers FAST

Strategy & Execution

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