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How NVP Exhibits Achieved 170% Conversion Growth With SEO

NVP Exhibits are a key provider for custom exhibition and display stand in Australia. With offices in Sydney, Melbourne and Brisbane, this company has helped showcase the most exciting brands around. Their illustrious client list includes: Crown, Cincom, Hitachi, Intel, Kinetic, Kimberly-Clark, Sunkist, Yamato, EMS and many more.

NVP Exhibits SEO case study hero custom exhibition stands and trade show displays

170%

growth in organic conversions

45%

increase in organic traffic

4x

number of keywords the site is indexed for

Services

Industries

  • Industrial

Challenges

Despite their presence at so many conferences and events, their online impact just wasn’t what they wanted. Low traffic and conversions meant digital wasn’t delivering them the customers they were looking for.

To become the market leader in their niche industry, NVP Exhibits partnered with OMG. We engineered an SEO strategy tailored to their goals — in other words, to dominate digital and work with waves more of their favourite brands.

The results? Stunning, all within the span of 12 months. We’re talking 45% more organic traffic and 170% more organic conversions. Plus, they were making revenue impact with all the right keyword rankings. Our expert SEO Gurus got the NVP Exhibits website topping Google on competitive keywords such as ‘exhibition stands’ and ‘exhibition displays’.

See for yourself how they achieved market-leader status.

  • Want to achieve market leader status
  • Not enough online visitors and conversions
NVP Exhibits custom exhibition stands and displays SEO case study by Online Marketing Gurus

Our Approach

NVP Exhibits went from niche competitor to industry leader. All within 12 months. Our Gurus created the ultimate SEO strategy, full of painstaking detail, market research, and proven strategies.

Strategy & Execution

Visibility where it matters.

Want to turn rankings into revenue? It’s all about dominating Google for the keywords that matter.

Market-leading impact.

While your website performs a lot of heavy lifting, what happens “off page” is also crucial to your SEO success.

Key Results

In other words, appearing for the relevant search queries that your ideal customers are asking. For NVP Exhibits, this meant creating and implementing a strategy that would help them do exactly that. Within 12 months, we had their website ranking at the top of competitive keywords such as ‘exhibition stands’ and ‘exhibition displays’.

In particular, Google sees authoritative websites linking to you as a “vote” of how trustworthy you are. The more quality links, the more authority your website has and the higher likelihood of rising to the top of rankings. That’s why a big part of creating market-leading impact involved manual outreach and link building for NVP Exhibits.

SEO services built around your revenue,
not your rankings.

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Find Your Biggest SEO Growth Opportunities with OMG

Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.

Enterprise SEO team at Online Marketing Gurus Sydney office

Discover the Rankings You Should Already Own.

Book a 15-minute discovery call to talk SEO strategy. Backed by 14 years of experience, 200+ specialists, the Global Agency Awards 2025 #1 SEO Agency, and the best-practice frameworks designed by our Global Head of SEO.

Book your free 15-min SEO call.

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OMG SEO team leaders

What You'll Walk Away With

  • SEO Health DiagnosisWhere Technical, Links and Content are letting you down
  • Keyword Gap InsightsTerms competitors own that you don't, and the revenue at stake
  • AI Search ReadinessAre AI Overviews, ChatGPT and Perplexity citing you?
  • 14 Years of SEO Best PracticeThe TLC Framework, refined across 1,000+ campaigns

Find the Ad Spend That's Leaking From Your Account.

Book a 15-minute discovery call to talk PPC strategy. Backed by 14 years of experience, 200+ specialists, Google Premier Partner status (top 3% globally), and the best-practice playbook designed by Head of Paid David Moorcroft.

Book your free 15-min PPC call.

David and Sophie, PPC team leaders at Online Marketing Gurus

What You'll Walk Away With

  • Account Health DiagnosisWhere Quality Score, structure and signal are letting you down
  • Wasted Spend InsightsWhere your account is leaking budget each month
  • Performance Max Reality CheckWhat PMax is hiding from you · what to take back
  • 14 Years of PPC Best PracticeThe OMG playbook, refined across $200M+ in managed media

Uncover Growth Your Competitors Are Missing

Book a 15-minute discovery call to talk Social Ads strategy. Backed by 14 years of experience and 100+ paid media specialists, you're in good hands with the OMG social team.

Book your free 15-min social call.

Mitch and Sophie, paid social team leaders at Online Marketing Gurus

What You'll Walk Away With

  • ROAS & CAC DiagnosisWhere the money's actually going across Meta, TikTok, LinkedIn
  • Creative Fatigue Reality CheckCTR drops, hook failures, what to retire and replace
  • Server-Side Tracking & SignalCAPI deployment, server-side tracking and improved Meta signals after iOS
  • 14 Years of Paid Social Best PracticeThe framework that grew TC Boxes' social purchases 1,118%

Find Out Why Your Site Is Costing You Customers.

Book a 15-minute discovery call to talk web strategy. Backed by 14 years of experience, 200+ specialists across WordPress, Shopify and custom builds, and the best-practice CRO and UX frameworks designed by Dr Rich Lane and OMG's senior web team.

Book your free 15-min web call.

Dr Rich Lan, CTO, and Jim from the IT team at Online Marketing Gurus, smiling together against a white background.

What You'll Walk Away With

  • Core Web Vitals DiagnosisMobile loading, INP, LCP, what Google is penalising you for
  • Conversion Path InsightsWhere users actually drop off · what's losing revenue
  • Mobile UX Reality Check72% of traffic is mobile, and most sites still fail it
  • 14 Years of Web Best PracticeWordPress and Shopify specialists · CRO-first build framework

Make Sure ChatGPT, Gemini & AI Overviews Cite You.

Book a 15-minute discovery call to talk Generative Engine Optimisation (GEO). Backed by 14 years of search expertise, 200+ specialists, and the best-practice GEO frameworks designed by Jazmine Green and OMG's senior AI search team.

Book your free 15-min GEO call.

OMG SEO team leaders

What You'll Walk Away With

  • AI Visibility DiagnosisHow often you appear in ChatGPT, Perplexity, Gemini and AI Overviews
  • Citation Gap InsightsThe queries where your competitors are cited and you're not
  • Entity & Schema ReadinessHow AI search engines understand your brand today
  • 14 Years of Search Best PracticeNow built for AI Overviews, ChatGPT and Perplexity

Uncover Growth Your Competitors Are Missing

You'll leave with a clear, actionable digital strategy, and a plan you can start implementing straight away.

Your Free Digital Strategy Starts Here

Claim your audit & strategy valued at $4,000

OMG SEO and Paid team leaders

What You'll Walk Away With

  • Growth Gap AnalysisFind the SEO, paid media and conversion gaps limiting your leads or revenue.
  • Competitor InsightsSee what your competitors are doing better, and where you can win.
  • Quick-Win OpportunitiesIdentify practical actions that can improve traffic, leads or sales faster.
  • Growth RoadmapGet a clear plan for what to prioritise next across SEO, Google Ads and paid social.