How a US-Based Diabetic Sock Manufacturer Used SEO for Incredible Business Growth

Challenges

In June 2021, Viasox reached out to Online Marketing Gurus, wanting to implement a complete SEO marketing strategy that involved a content refresh, link-building and a keyword overhaul. Upon onboarding, we found very low word counts and limited use of informative content when comparing collections across their core category pages. We got to work and curated FAQ-related content in order to add informative content across live category pages. On top of this, introduced new category pages based on user-search behaviour, and similarly curated content to support this.

Our research also found that users were searching for colour-specific socks, and as a result, we planned on optimizing their product descriptions for popular sock colours, such as black, white and grey. Additionally, we found that users had a lot of questions about neuropathy and diabetes, and from this, introduced a large amount of TOF-related blogs and supporting content to internally link back to key categories and sock colours.

• Lack of informative content on the health benefits of diabetic socks
• Low keyword counts on key website pages
• Existing content wasn’t matching with user-search behaviour
• Various technical faults affecting website performance

Our Approach

Our SEO Gurus found very low word counts and limited use of informative content when comparing collections across their core category pages. We got to work and Curated FAQ related content in order to add informative content across live category pages. On top of this, introduced new category pages based off user-search behaviour, and similarly curated content to support this.

Strategy & Execution

Supercharging SEO Performance
Viasox already had a unique selling proposition in their diabetic socks but lacked the content and keyword targeting to be visible on the search engine results pages (SERPs). With this in mind, the SEO Gurus stepped in to help re-educate the target demographic on the health benefits of diabetic socks and within 5 months, OMG helped:

Amazing Priority Keyword Wins
Since June 2021, keyword reach has been extremely successful. We saw keyword rankings in the top 3 grow from 0 to 40, positions 4-10 grow from 11 to 84 with page 2 keywords increased from 17 to 155. With this being a direct result of our increased content and link-building strategy, this is something that our SEO Gurus will look to continue to execute in the future. Some notable priority keyword ranking wins include:

Key Results

To note, OMG helped:

• Increased, organic visits by 3,511% YoY
• Increased, organic conversions by 100% YoY
• Increased, organic revenue by 7,088% YoY

Additionally, OMG helped:

• Increased overall keyword reach by 119%, while increasing the number of keywords in the top 10 positions by 120%
• Increased domain authority by 1,300% (1 to 14) within 5 months
• Increased organic non-branded clicks by 4,533% YoY