How an Australian-Based Body-Sculpting Clinic Used SEO To Grow Organic Visibility
Aiming to help men and women achieve their body goals, this Australian-based non-surgical clinic offers a wide range of proven body contouring and facial rejuvenation treatments suited to every customer. With the most advanced medical-grade treatment, these experts are able to help customers achieve the body shape of their dreams.
28%
increase in organic conversions YoY
66%
increase in organic visits YoY
262%
increase in ‘contact us’ form submissions YoY
Services
Industries
- Beauty & Wellness
Challenges
Reaching out to Online Marketing Gurus in February 2022, this client wanted to regain organic traffic, non-branded visibility, online booking conversions and keyword rankings in the B2C body-sculpting industry.
- Key issues with linking and form submissions affecting website performance
- The body sculpting industry is a very competitive vertical
- Current website navigation was not optimal for conversions
- Local GMB pack not optimised for each clinic with NAP consistency and UTM tracking
Our Approach
The nature of this industry requires a highly targeted content strategy looking at all three stages of the user journey (TOF, MOF & BOF). A mix of all three stages is integral to transition from the awareness stage to the decision stage. At onboarding, we found that this client’s blog creation had halted for over a year, with only a couple of blogs being produced over the past couple of years.
As such, we created a blog content calendar, including TOF blogs to target relevant keywords within them. Further to this, we targeted hyper-relevant keywords within FAQ-related content. This content was implemented at the bottom of their homepage within accordion menus.
Additionally, we identified several technical issues within the site. Namely, a large amount of 404 pages from a prior migration from an old URL structure, unoptimised and cannibalising metadata and goal tracking issues within analytics.
Strategy & Execution
Amazing SEO Results
Despite the competitive vertical, our SEO Gurus were able to help the body-sculpting clinic achieve amazing SEO results in such a short period of time.
Awesome Keyword Wins
Since onboarding this clinic as a client, we’ve seen keywords continue to grow month on month. Being the key to securing more organic growth, our Gurus underwent a meticulous keyword targeting strategy to supercharge their organic visibility.
Key Results
Online Marketing Gurus was able to help increase:
- Organic conversions by 28% YoY
- Organic traffic by 66% YoY
- Domain rating by 88% YoY (from 8 to 15)
- Organic non-branded clicks by 42% YoY
- Conversion rate by 63% MoM
To note, OMG was able to:
- Increase overall keyword reach by 133% (from 1,510 to 3,522)
- Increase keywords in the top 3 increased by 96% (from 130 to 256)
- Rank #1 for ‘under eye filler’ (search volume: 90,500)
- Rank #1 for ‘jawline filler’ (search volume: 27,100)
- Rank #1 for ‘body sculpting’ (search volume: 12,100)
- Rank #1 for ‘fat reduction’ (search volume: 5,400)
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Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
