Programmatic Ads That Land Where They Deliver Growth
- Most agencies buy programmatic blind. We track every dollar and every screen.
- Use retargeting ads to reengage users that don’t convert.
- Use prospecting ads to target users based on their media consumption, purchase habits, job roles and industry.
Get Your Programmatic Strategy
Get a free programmatic audit & strategy valued at $4,000
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Bedworks
Thanks guys! Couldn’t be happier. OMG are amazing at PPC.
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Mavi Jeans
Love the team at OMG. They’re experts at setting up well targeted PPC campaigns and have done a great job so far on moving our keyword search rankings up to the first pages.
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RedSeed
We started working with Online Marketing Gurus after trying to get cut-through with two different agencies. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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Astra Limousines
OMG really are the Gurus the team have been looking after our PPC and we have had huge results. Great company to work with.
Sound Familiar?
Your Display Budget Is Spending.
You Have No Idea What It’s Actually Buying.
Cheap reach that nobody saw, delivers no value.
Around 70% of programmatic impressions land on Made-For-Advertising sites, bot traffic and screens no real buyer will see. You paid for reach. You didn’t get results. You didn’t even know that was the deal.
The reporting hides the numbers that matter.
CPMs. Impressions. Viewability. All in the PDF. Revenue attributed to programmatic? Not there. Which channel actually earned the sale? Not there either. You’re managing what you can’t measure.
“Programmatic” is bigger than banners and video ads
Most agencies sell you Display and stop there. Real programmatic covers Video, Connected TV, BVOD, Audio, Native, DOOH and In-Game. That’s where accountable reach actually lives in 2026.
Display Ads That Drive Revenue
What We Do
Prospect. Retarget. Recover.
Every channel, bought and measured together. That’s the whole point.
Prospecting that finds the right buyer
Pre-built audience segments plus contextual AI that works without cookies. We buy attention where your customer already is not where the DSP defaults to. First-party CRM, third-party partners, ABM, geo, custom segments layered.
Retargeting that finishes the job
Frequency-capped, cross-device, exclusion audiences built in. We won’t waste retargeting spend on the customer who already bought or the visitor who was never going to. Universal Pixel segments intent by visit depth.
ChatGPT Ads
AI-driven search is changing where buying decisions start. ChatGPT Ads is new to Australia and growing quickly. We are already building the content and authority structures that position our clients in ChatGPT and AI search results. When ChatGPT Ads launched, we were first to market.
See what accountable programmatic actually looks like
We’ll show you where your current spend is going and where it should be.
How it Works
From Audience Strategy to Accountable Reach
No black box. Here is exactly what your programmatic campaign looks like from the strategy session to reporting you can actually read.
Audience-first planning across 120,000+ premium sites and apps.
Cross-device, cross-channel, cross-format. Backed by first-party CRM data, third-party partners, and contextual AI that works without cookies. We plan around who’s actually buying, not who’s cheapest to reach.
Full attribution across every channel we buy.
Display, Video, Connected TV (CTV), Broadcast Video On Demand (BVOD), Programmatic Audio, Digital Out Of Home (DOOH) and In-Game all measured through out programmatic partner COOL Media. Every dollar traceable back to the screen that earned it. No missing numbers.
Trusted by 1,000+ Australian and global brands.
Case Studies
Programmatic Campaigns
Where Every Dollar Was Accounted For
Every case study we publish has a named client, a real timeframe, and a specific number. Our YouTube and remarketing
campaigns are held to the same standard as every other channel we run: named outcomes, not impression counts.
Driving Massive Web Traffic and Revenue Growth Through Digital Display Advertising
Tradelink is one of Australia’s leading suppliers of plumbing and bathroom products, serving both trade professionals and retail consumers. With an extensive product range and national presence, Tradelink’s goal was to strengthen its digital marketing performance by increasing qualified website traffic and driving measurable revenue growth online.
37:1
Return on Ad Spend (ROAS)
590,000
Total Page Visits
More Programmatic Case Studies
37:1
Tradelink is one of Australia’s leading suppliers of plumbing and bathroom products, serving both trade professionals and retail consumers. With an extensive product range and national presence, Tradelink’s goal was to strengthen its digital marketing performance by increasing qualified website traffic and driving measurable revenue growth online.
Tradelink
Construction
65
Between December 2025 and February 2026, Australian solar provider RenewCo Solar partnered with COOL Media to execute a programmatic digital display campaign focused on generating qualified, cost-efficient leads. With growing consumer interest in renewable energy solutions, the campaign aimed to connect RenewCo Solar with homeowners actively researching solar installations and drive measurable lead outcomes.
RenewCo Solar
43%
During the highly competitive Christmas retail period in Q4 2025, Discount Toy Co, a leading Australian toy retailer, partnered with COOL Media to drive incremental online sales and maximise return on advertising investment through a data-driven programmatic display campaign. The objective was to capture high-intent holiday shoppers, increase conversion efficiency, and demonstrate measurable incremental revenue.
Discount Toy Co
Why Choose Us?
What makes OMG different from every other programmatic agency.
Programmatic Inventory
Meet the Programmatic Team
Programmatic Specialists Who Know Live & Breathe Accountable Reach
A dedicated programmatic team not a PPC generalist wearing three hats. Media buying, audience strategy, creative direction, attribution.
Built to buy the right screen at the right price, every time.
Client Testimonials
What OMG Clients Actually Say
Here is what clients say after they can finally see where their paid spend is going.
High-Performance Programmatic Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run programmatic campaigns that put your ads in front of the right buyers across every screen they use, driving qualified traffic, leads and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
Programmatic Advertising
Want to learn more? Here are some of the most common questions we hear day to day.
Programmatic advertising is the automated buying of digital ad space across the open web. Instead of manually negotiating placements with Australian and global publishers, technology analyses vast amounts of data in seconds to serve the right ad to the right person, at the right time, in the right place.
OMG activates programmatic campaigns in these categories for clients. Display, Native, Video (in-stream, outstream, in-app), Connected TV, BVOD, Programmatic Audio, Digital Out-of-Home and In-Game. Bought together, measured together, optimised together.
Every campaign runs on our whitelist of verified premium sites, apps and platforms. Made-For-Advertising sites are excluded by default. Every impression is reported at placement level you can see exactly where your budget landed.
Ask for a clear breakdown of media cost versus agency fee in writing before the campaign starts. Some agencies bundle both into a single number. We charge a separate management fee and show media cost, data cost, and our fee as distinct line items in every report. If your current agency cannot provide that separation, that is the answer to your question.
You own your first-party data. Always. Your CRM lists, website audiences, customer segments, and remarketing lists belong to your business regardless of which agency activates them. We structure all audience work so your assets are portable and your account data is accessible to you at any time.
Cross-device attribution through Cool Media. A CTV impression that leads to a mobile visit that leads to a desktop purchase? We connect the dots. You see the whole path, not the last click.
Either. COOL Media creative team can build the banners, video and dynamic templates. Or we’ll work with your creative agency and handle the trafficking. Cool Media partnership handles premium DOOH creative when needed.
We offer flexible terms structured around your business. We keep clients because the work earns it, not the paperwork. Cancel with written notice, 60-day wrap-up period on active campaigns.
Find Out What Your Programmatic Budget Could Actually Buy.
A digital strategy worth $4,000 at no cost covers a full review of your programmatic approach: who you are targeting on YouTube, which audiences your remarketing is re-engaging, what the media is actually costing, and what a properly integrated campaign would produce.
