How Nexba Used SEO To Score Some Amazing Organic Results Within 18 Months
Beginning in 2010, Drew and his brother-in-law Troy wondered if they could make a natural drink taste just as delicious as homemade iced tea, but without a mountain of sugar and artificial ingredients. Fast forward six years, they had their globally protected natural sweetener blend perfected, becoming Australia’s favourite Naturally Sugar Free Brand in 2021.
256%
organic revenue YoY
200%
top 3 keywords YoY
421%
Increase in Organic Transactions YoY
Services
Industries
- Food & Beverage
Challenges
Wanting to increase organic traffic and revenue, Nexba partnered with Online Marketing Gurus in February 2021 to deliver an SEO strategy. This strategy focused on optimising Nexba’s keyword strategy, and quality of content, along with fixing technical issues that were present as a result of a website migration.
Our Gurus engineered an integrated marketing strategy to maintain and build up competitive SERP results through monthly link building and continual Google health checks. The goal was to improve page rankings and organic traffic, and optimise keyword strategy to increase the amount of qualified leads and organic ROI.
Upon onboarding, together with Nexba, we identified three initial priorities: to maintain top rankings during website migration, to drive traffic to the site through valuable content, and to optimise content on key category pages with keyword-rich copy.
Focusing on these priorities Online Marketing Gurus enabled the sugar-free beverage company to gather more organic traffic through more qualified leads, thereby achieving their long term goal of increasing their organic ROI.
- Keyword rankings took a hit due to a poor site migration
- Technical adjustments were required for performance and user experience benefits
- Lack of schema to improve SERP presence
Jasmin & the team at Online Marketing Gurus have been exceptional partners, delivering solid strategy to help us scale our business over the last 18 months. This year alone we have seen a 450% growth of our online business. The level of communication and detail is impressive, I wouldn’t hesitate to recommend.
Nexba
Food & Beverage
Our Approach
Our SEO Gurus identified three initial priorities. Firstly, our SEO Gurus were tasked to maintain top ranks during website migration secondly, drive traffic to the site through valuable content and thirdly, to optimise content on key category pages with keyword-rich copy.
Focusing on these priorities Online Marketing Gurus enabled the sugar-free beverage company to gather more organic traffic through more qualified leads, thereby achieving their long term goal of increasing their organic ROI.
Strategy & Execution
Optimise Key Pages for Easy SEO Wins with Keywords
Create keyword-rich content to capitalise on low hanging fruit for key category and service pages
Re-Engage TOF Users
Recapture TOF users by revamping the company blog
Amazing AUS results
After a thorough audit of the client’s link profile, competitors, content, and technical, we discovered that we needed to create keyword-rich content to capitalise on low-hanging fruit for key category and service pages and recapture TOF users by revamping the company blog.
Fantastic NZ results
Using the Australian SEO strategy as a foundation, Online Marketing Gurus tailored the approach for the New Zealand market, helping the brand regain organic traction, improve visibility, and drive stronger lead outcomes across search.
Key Results
To note, OMG helped increase:
The strategy delivered strong year-on-year growth across organic performance, revenue and search visibility. OMG helped increase:
- Organic revenue by 256% YoY
- Organic transactions by 170% YoY, from 94 to 254
- Organic non-branded clicks by 79% YoY, from 5.74K to 9.81K
- Organic non-branded impressions by 267% YoY, from 313K to 1.15M
- Organic assisted conversions by 421% YoY, from 84 to 438
Keyword visibility also improved significantly, with OMG helping to achieve:
- Keywords in positions 1 to 3 by 200%, from 41 to 123
- Keywords in positions 4 to 10 by 251%, from 86 to 302
- The “sugar free kombucha” keyword from position 9 to position 1, for a keyword with 1,300 monthly searches
- The “sugar free drinks” keyword from position 47 to position 4, for a keyword with 5,400 monthly searches
- The “natural drinks” keyword from position 47 to position 10, for a keyword with 30 monthly searches
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