How Helpz Built National Search Visibility for Its NDIS Services
Helpz, a national NDIS provider of behaviour support and allied health therapy services, partnered with OMG to grow bookings and support its expansion into new services. Between September 2024 & February 2025, OMG’s SEO strategy lifted non branded organic clicks by 134%, more than tripled first page keywords & grew referring domains.
230%
Increase in First Page Keywords
17%
Increase in Sessions
134%
Increase in Non-Branded Clicks
Services
Industries
- NDIS
Challenges
- Helpz offers a broad range of services, from behaviour support and counselling to occupational therapy, speech pathology and psychology, but had limited organic visibility across them.
- With a domain rating of 2 and only 6 referring domains, the site lacked the authority to compete nationally for NDIS service terms.
- Only 10 keywords ranked on page one, which limited the bookings Helpz could generate from search as it grew.
Strategy & Execution
- Technical SEO: Fixed metadata, implemented schema markup and improved page speed performance.
- Category page content: Updated content across key service pages to improve keyword relevance and grow indexation by 30%, from 219 to 285 keywords.
- Monthly link building: Grew referring domains from 6 to 45 and domain rating from 2 to 5.
- Google Business Profile optimisation: Strengthened visibility in local search results.
- Ongoing health checks: Ran regular technical checks to protect and build on ranking gains, taking top 3 keywords from 2 to 8 and “gaming therapy” to #1.
Key Results
Organic traffic results within 6 months:
- Increased non branded organic clicks by 134%, from 224 to 525
- Increased non branded organic impressions by 204%, from 49.4K to 150K
- Increased sessions by 18%, from 3,476 to 4,093
Authority results:
- Increased referring domains by 650%, from 6 to 45
- Increased domain rating by 150%, from 2 to 5
Keyword reach results within 6 months:
- Total keyword indexation: increased by 30%, from 219 to 285
- Top 3 keywords: increased by 300%, from 2 to 8
- First page keywords: increased by 230%, from 10 to 33
Notable keywords:
- “Gaming therapy”: #1
- “NDIS behaviour support practitioner training”: #3 (SV: 170)
- “OT weekly”: #3 (SV: 140)
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